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Author Ericsson Buying out Sony Ericsson?
axxxr
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Posted: 2006-02-24 14:29
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Rumour has it that Ericsson is trying to buy out Sony's stake in as a brand and have complete ownership of the merger.

I Don't have any more information regarding this thats all i currently know,but this does raise lots of interesting question,firstly one mainly being would Ericsson be any good without Sony's backing if this deal does go through?

This might all be nothing but just gossip but interesting though i think! [addsig]
haynesycop
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Posted: 2006-02-24 14:30
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Oh no i think it would go down the pan without sony, i hope it is not true.
ThreeX
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Posted: 2006-02-24 14:34
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I might be unfair, i really don´t know.. but as far as i know Ericsson is really the "inventor" when it comes to the platform, so what they´d miss is perhaps design and certain Sony features like Walkman and Cybershot brand names.
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haynesycop
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Posted: 2006-02-24 14:38
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I suppose but i think the name of sony give's a hell of alot of appeal in the market and the name consequently sell's more phones.

I never used to go for ericsson phone's but when they merged with sony it was a different story.

Vipera ammodytes
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Posted: 2006-02-24 14:47
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Ericsson never will be good without Sony!!!!!!!!!!
axxxr
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Posted: 2006-02-24 14:48
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Quote:

On 2006-02-24 14:30:59, miss copperfield wrote:
Oh no i think it would go down the pan without sony, i hope it is not true.



Yes i would very much agree with that.... ericsson without sony is like going back to the days of the dull/drab boring ericsson handsets.

But having said who's to know what this deals is all about?...since the rumour is about a complete buyout of [addsig]
Wuz
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Posted: 2006-02-24 14:53
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I can't possibly see how it would be in Sony's interest to do this. They've done the hardest part by making the partnership work, growing market share (albeit very slowly) and have now turned the corner into mass market products to compete with the big boys.
Mobile phones aren't going anywhere and as convergence becomes the big buzz word for the next decade (i.e. multi applications contained within one device), it would seem Sony are in the an ideal position to take the partnership forward.
Sorry, but makes no strategic sense to me at all.
S4k1s
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Posted: 2006-02-24 15:15
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In what way did Sony make "the hardest part"?
jcwhite_uk
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Posted: 2006-02-24 15:19
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I am surprised Bobafett hasnt appeared in this thread yet.
Krubach
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Posted: 2006-02-24 15:30
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Hmmm... hard to believe.

It would be a stupid move by Ericsson, since SE is betting in the Walkman and Cybershot image.
Ericsson would probably have to drop those brandings, and would need to build up a completely new image. [addsig]
Vipera ammodytes
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Posted: 2006-02-24 15:38
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Quote:

On 2006-02-24 15:30:38, Krubach wrote:
Hmmm... hard to believe.

It would be a stupid move by Ericsson, since SE is betting in the Walkman and Cybershot image.
Ericsson would probably have to drop those brandings, and would need to build up a completely new image.




yes you are right! SE use Sony parts like a cameras,also headphones is made by sony,and mp3 ofcourse
OnePlus 8
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Posted: 2006-02-24 16:00
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Its not worth it!!
After all that work of finally bring up the brand they not gonna screw it up now!
vigants
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Posted: 2006-02-24 16:02
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I dont thin it will happen... SE is wery profitable company and there is no need for that....

I could happen only if SE will start to work with loses...

Why to mess up things that is near perfect?
pinolo77
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Posted: 2006-02-24 16:20
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Just wonder where this information comes from... It is a rumor, okay, but it must have a source. I would very much appreciate some details on it as I, like most of the writers in this thread, don't believe this to be a smart move by any of the two companies.
Maybe Sony would like to "re-create" it's own brand.
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vigants
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Posted: 2006-02-24 16:23
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I dont think that Ericsson is so stupid that will alow Sony to make own company.... there have to be some legal things involved.

And allso - without Ericsson name Sony will have less chance to compete Europe...
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