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Smash Hits to Close blames Mobiles |
axxxr
Joined: Mar 21, 2003
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From: Londinium
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Smash Hits magazine is to close after 28 years and is blaming mobile phones.The magazine was the music and entertainment “must read” for generations of teens...The publisher says that "teens these days get their information online anyway, and spend a high proportion of their disposable income on running their mobile phone and content."
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Luke-the-magic-man
Joined: May 31, 2005
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what a load of shit, i do both media, ict and business, and i very much dbout that is the reason why they can't sell their crummy little magazine, its true that teanagers get their info off the web, but they dont spend all their disposable incme on mobiles etc, teanagers generally have a high level of disposable income untill their 17, which is not their target audience. the reason they cant sell it is that its got a ad image, probally to sad/childish for them, and the target audience below 12 won't read it because they uses tv and are more unlikely to read a whole.
companies should deal with their faliure instead of using excuses so the employees dont get fired
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wholesaler
Joined: Feb 04, 2006
Posts: 7
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this is a load of rubbish! i heard about this on the news a couple of days and nearly laughed that they could blame the fall of this magazine on phones |
axxxr
Joined: Mar 21, 2003
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From: Londinium
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wholesaler welcome to esato....
I agree,thats like me saying im going to stop reading FHM because i can go to the website or use my phone and get all the gossip there.
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kk.226
Joined: Nov 04, 2004
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From: London
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OMG OMG Delta's back!!!!
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K750aye
Joined: Jul 02, 2005
Posts: 53
From: London
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the failed cost its a poor magazine, simply as that. phones or no phones,
if u hav to close ur magazine its means u aint doin a good job. other magazines are still selling and probably offering free ringtones or something
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axxxr
Joined: Mar 21, 2003
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From: Londinium
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Quote:
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On 2006-02-05 00:19:11, kk.226 wrote:
OMG OMG Delta's back!!!!
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That issue is from 2004. 
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jasond
Joined: Dec 31, 2005
Posts: 408
From: Australia
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Not even the 'new look' could save it!
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methylated_spirit
Joined: Jul 07, 2004
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From: Bonnie Scotland
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I think lukebonathon is spot on, well thought out reply laddie! Have a cream bun and a blue peter badge.
I suppose to an extent they have a (small) point, but it begs the question - Why didn't they try to cash in? Take a look at, for example, FHM magazine. They've embraced the media boom, spent fortunes on their website, launched a ringtone service, and they are bigger than ever! I think Smash Hits suffered from not being progressive enough.
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max_wedge
Joined: Aug 29, 2004
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From: Australia
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absolutely. The net is just the newest form of media. Newspapers and journals didn't die when radio came out. Radio didn't die when TV came out.
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Posted: 2006-02-04 08:20
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