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Cheap PC's |
Alton_Towers
Joined: Sep 19, 2005
Posts: 54
From: Coventry
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http://www.pceazy.com
tell me what you think 
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Chazzer3
Joined: Mar 23, 2004
Posts: > 500
From: Edinburgh, UK
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Is this you're site?
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Cycovision
Joined: Nov 30, 2003
Posts: > 500
From: England
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The prices are about right, although maybe a little TOO cheap in some cases and the descriptions are a little vague. No mention of what optical drives are in there, motherboard make and model etc. It's just a little bit too 'empty' if you know what I mean.
Also, I don't like the contact information bit. They claim to have a sales office but the contact number appears to be a mobile!
Speaking of which, they sell mobiles too? I'm going to make a bit of a generalisation here, but computer specialists don't normally sell mobile phones as well, certainly not on the same site anyway. Surely you'd set up a seperate enterprise and site for that?
Personally, I wouldn't buy from them but of course I'm biased. I'd certainly be calling that phone number first asking for more info and testimonials anyway.
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Alton_Towers
Joined: Sep 19, 2005
Posts: 54
From: Coventry
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Cheers cycovision. I've now removed mobile phones and added laptops and custom building options, please tell me what you think
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Cycovision
Joined: Nov 30, 2003
Posts: > 500
From: England
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Yeah, that's looking much better 
Any way you could offer a landline number for contact rather than a mobile? Even if it diverts straight to your mobile. It just creates a more professional image, that's all.
Also, ask your existing customers for testimonials so that you can post them on your site. It does increase customer confidence, expecially those who are wary of buying online.
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Alton_Towers
Joined: Sep 19, 2005
Posts: 54
From: Coventry
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Yeah thats a good idea, what do you usually do for advertising?
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Cycovision
Joined: Nov 30, 2003
Posts: > 500
From: England
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Well, we're a bit different in that we are a PC repair and support company. We do sell new PCs but it's more to our existing customer base rather than 'the man on the street'.
However, we built up our customer base in a number of ways. At the start, we used A3 sized posters that we attached to lamp posts, traffic lights etc. Not strictly legal, but it was cheap and quite effective.
We also joined every business club that would have us! Word of mouth is the most powerful way of promoting your business of all and speaking to other business people gives you access to a wealth of knowledge and experience too.
Adverts in the local papers can work well but we've found that splashing out on one, big advertising feature works better than going for a series of smaller ads over a longer period. It's expensive (our last one cost us £800) but we did make the money back with more on top.
You might be thinking that since you're selling online, none of that would work for you. Not so! You can spend hundreds of pounds on google adwords and such like and still not make a single sale. It's a frighteningly cut-throat market that you're trading in, you need to give people very strong reasons why they should buy from you and not the likes of Dabs, Dell, PC World etc. and the best way to do that is to communicate your message in a more personal way.
Make it clear that if they buy from you, they will get REAL support, not some £1.50 per minute helpline that basically tells you to stick your restore disk in and lose all of your data! Let them know that you only use top quality components in your PCs, making them more reliable and problem free. All of this needs to be on your site and any other literature that you might produce for promotional purposes.
Have a look at the wording on our site, www.fastfixcomputers.co.uk and see what you reckon. Yes, the website looks s**t, I'm not much of a web designer but we do know that the message gets across!
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Alton_Towers
Joined: Sep 19, 2005
Posts: 54
From: Coventry
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Thanks for that. I may try all the free submissions for now and put a testimonial up, like you suggested
Can other people please comment on first impressions etc???
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http://www.pceazy.com
[ This Message was edited by: Alton_Towers on 2005-11-14 19:10 ] |
Chazzer3
Joined: Mar 23, 2004
Posts: > 500
From: Edinburgh, UK
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Some photo's are with the wrong description, for instance, laptops>intel>last one is an Acer summat summat, but there is a Piccy of a VAIO....?
Charlie -
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max99
Joined: Nov 24, 2004
Posts: > 500
From: Manchester (@ Uni)
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site looks kind of basic and that might put buyers off as like they may think if someone selling pc's they would have a techincal site etc also new logo
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dude_se
Joined: Dec 16, 2004
Posts: > 500
From: Evesham, UK
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pc i saw was £550 on that site. ive seen a better one with the same stuff included (not freebies) and a latest all in 1 printer for £669 so that isnt that cheap and the monitor was 17" in the package i saw.
dude_se
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Cycovision
Joined: Nov 30, 2003
Posts: > 500
From: England
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Which is exactly why it's so important to push the quality of your merchandise and after-sales service 
You don't get a crappy printer, but you do get peace of mind and a crash-hot PC
Look at Dell. You can get a s***y celeron system with tft monitor, printer, camera, speakers, teasmade, wheelbarrow and cuddly toy for £299. What they don't tell you is that replacement Dell parts cost rediculously large amounts of money. A normal PC case fan costs around £2.50 inc. VAT (for a good quality LED lit one). A bog-standard Dell case fan costs £35 + VAT!!
Which is why when you call for your £299 Dell system, they talk you into taking out their extended warranty which just happens to cost £349. Your £299 dell system has ended up costing you £648!
I'm not preaching here, this is for the benefit of anyone looking at selling PCs. It's impossible for a small retailer to offer the kinds of deals that the big boys do, so you have to look to other avenues. And it can work, there are lots of people out there that would rather pay a bit more to buy from a small, reputable expert than from a large, faceless, uncaring organisation. You just have to identify the oppositions weaknesses and capitalise on it!
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[ This Message was edited by: Cycovision on 2005-11-14 20:21 ] |
Alton_Towers
Joined: Sep 19, 2005
Posts: 54
From: Coventry
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@ Max, site is a first production, logo is temporary. Im creating one with a christmas theme
@ Chazzer - Where is the 550 pc on my site, i have one thats 550 down to 450
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[ This Message was edited by: Alton_Towers on 2005-11-14 20:36 ] |
dude_se
Joined: Dec 16, 2004
Posts: > 500
From: Evesham, UK
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dont get me started on dell!
dude_se
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Cycovision
Joined: Nov 30, 2003
Posts: > 500
From: England
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Quote:
| dont get me started on dell! |
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 I understand perfectly!
Is that pc going any better with the extra memory then?
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Posted: 2005-11-14 06:32
