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Author Marketing and promotional strategy
x_lucy_x
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Joined: Jan 21, 2005
Posts: 121
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Posted: 2005-11-09 17:13
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Can anyone think of two products which are similar and marketing and promotional strategies can be compared. Resulting in the product being re-launched, improved or launched in a different country.. and me getting an A in my business CWK lol x


solidsingh
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Joined: Jan 15, 2004
Posts: > 500
From: india
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Posted: 2005-11-09 17:18
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pepsi n coke?
x_lucy_x
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Joined: Jan 21, 2005
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Posted: 2005-11-09 19:24
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Too big.. sorry, x Something along those lines. but alot smaller?


jf2404
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Joined: Aug 31, 2005
Posts: 48
From: UK
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Posted: 2005-11-09 19:32
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Adidas trainers and nika trainers ?
Virgin airline and BA airline ?

How about cars ? VW , Skoda, Seat, they all use the same engines and are the same cars, but different badges and different designs.

m8cky
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Joined: Jul 28, 2004
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Posted: 2005-11-09 21:01
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Why not use something like Asda and Tesco. You can then explore the re-branding of Asda to Walmart?
Rocky B.
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Joined: Jan 15, 2005
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From: Leicester, England
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Posted: 2005-11-10 18:35
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Chitika and AdSense

Edited to add more details:

IN case you didn't know, Chitika originally provided contextual Ads on their eMiniMalls. Due to AdSense and overwhelming public opinion they changed that to keyword based targetting.

Also, originally Chitika served AdSense-a-like text Ads before the eMiniMall concept. So this could be an interesting topic for comparison.
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[ This Message was edited by: Rocky B. on 2005-11-10 17:37 ]
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