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Ericsson may withdraw from SonyEricsson |
uncle
Joined: Feb 14, 2002
Posts: 114
From: Slovenia
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An article:
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Ericsson has confirmed to Bloomberg that is may withdraw from its SonyEricsson joint venture if the company does not see a significant improvement within the next three quarters. Ericsson and Sony have already invested US$250 million in the venture each, and it posted an unexpected loss in the second quarter of this year. Ericsson says that it will invest a maximum of US$500 million in the venture - and will terminate the joint venture if it needs further investments.
Ericsson's spokeswoman Aase Lindskog told Bloomberg; "We won't put more money into it if it doesn't begin to make products that fare better in the market." And she told Reuters, "We will not make the same mistake again. We will not put any more capital into the joint venture if it does not show results."
SonyEricsson has seen its market share slump since it announced the joint venture early last year, and it now ranked fifth on the worldwide market. This fall in market share could be partly attributable to time period used last year to develop new handsets for the joint venture, a hiatus that was then exploited by its competitors with new handsets and an increased marketing presence.
Much depends on the new MMS handsets and how quickly these pick up. When compared to Nokia, the SonyEricsson handsets do have some advantages in the arena of MMS, as the T68i (and new handsets due out shortly) support MMS animations, which is surprisingly missing from the Nokia range. With MMS animations almost certainly going to be shown off in pubs and clubs by the youth culture, the "backward" Nokia's could be perceived to be dated compared to the SonyEricsson handsets. That could deal a serious blow to Nokia's "street cred", and help SonyEricsson recapture some of the youth market.
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Ulukai
Joined: Jan 27, 2002
Posts: 372
From: Sweden
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I think we all knew that already. I might be wrong, I knew it anyways |
uncle
Joined: Feb 14, 2002
Posts: 114
From: Slovenia
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Bad news, if there is no profit!!!!!! |
Ulukai
Joined: Jan 27, 2002
Posts: 372
From: Sweden
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I really hope that SE survives. As it is the best company that does Mobile Phones. |
lesneo
Joined: Jan 19, 2002
Posts: 482
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Perhaps the old Ericsson designers will come back to re-design newer "better looking" phones than those lined up by SE.
Sorry, trying to look on the bright side.
Upcoming SE models really suck big time on design - T300, P800, etc. |
arnoldc
Joined: Dec 14, 2001
Posts: > 500
From: Philippines
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there's already a discussion related to that one here - http://www.esato.com/board/viewtopic.php?topic=10188&forum=2 |
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Posted: 2002-09-02 20:18
