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Author Sony Xperia Rumors 2015
goldenface
Sony Xperia Z3 Compact
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Posted: 2015-02-17 16:24
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I live in Chinatown, Liverpool. There will be big celebrations this weekend.
josephnero
Sony Xperia Z5
Joined: Mar 20, 2012
Posts: > 500
From: Sanford North Carolina USA
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Posted: 2015-02-18 09:11
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Mobile not a key growth driver for Sony; explores “potential alliances with other companies”

as an alltime fan i'm starting to lose faith in Sony mobile but there isn't any brand that would satisfy me so i hope they keep on going.

http://www.xperiablog.net/201[....]lliances-with-other-companies/
xperiazultra
Model not set
Joined: Aug 20, 2014
Posts: 176
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Posted: 2015-02-18 09:39
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They should only make premium phones. Decrease volume and increase your profit margin. Flagship, compact, phablet and a tablet. No more. They could make an alliance with a software company. So they wouldn't lose their fans and have much more features softwarewise. Just thinking
supercoolman
Model not set
Joined: Jun 04, 2013
Posts: > 500
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Posted: 2015-02-18 10:16
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On 2015-02-18 09:39:24, xperiazultra wrote:
They should only make premium phones. Decrease volume and increase your profit margin. Flagship, compact, phablet and a tablet. No more. They could make an alliance with a software company. So they wouldn't lose their fans and have much more features softwarewise. Just thinking


do you think google can become sony's good friend
motvikt
T68i
Joined: Jun 03, 2009
Posts: > 500
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Posted: 2015-02-18 10:34
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They should make the Z line of phones. Then maybe one low-end and one mid-end. The low and mid can be ODM with a sony logo slapped on to keep the price low. Seems like they did that with xperia e4
nikos_se
G900 Brown
Joined: Nov 04, 2007
Posts: 187
From: england
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Posted: 2015-02-18 10:46
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If lower investment and lower sales mean no xperia m2,m2 aqua,e3,t3,t2 ultra,c3,e1 then so be it.Xperia z1 compact,z2,z3 compact and z3 were the only worthy devices last year from sony.Still,I believe Sony had a bad management last year and made a lot of mistakes(two identical flagships last year,with little to no differentiation),mid-range devices that costed a lot at launch(xperia t2 ultra-399eur,xperia m2 aqua-269eur).I really wish though that we see a super team-up between Sony and Nokia!!!That would be awesome(though not really possible).
xperiazultra
Model not set
Joined: Aug 20, 2014
Posts: 176
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Posted: 2015-02-18 11:00
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On 2015-02-18 10:16:32, supercoolman wrote:

On 2015-02-18 09:39:24, xperiazultra wrote:
They should only make premium phones. Decrease volume and increase your profit margin. Flagship, compact, phablet and a tablet. No more. They could make an alliance with a software company. So they wouldn't lose their fans and have much more features softwarewise. Just thinking


do you think google can become sony's good friend


I think Nokia is a good choice for partnership. Leave the UI and imaging algorithms to those guys. Even hardware design can be mutual. Nokia has money so it is not so illogical.
hihihans
HTC One
Joined: Mar 15, 2009
Posts: > 500
From: Netherlands
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Posted: 2015-02-18 12:35
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And a new brand is born
🇸🇴🇰🇾
drsoran2
K850 Green
Joined: Oct 15, 2007
Posts: 66
From: Kassel, Germany
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Posted: 2015-02-18 13:09
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The best and most logical choice for a cooperation would be Ericsson and thus it would be the rise of Sony Ericsson after three years!
Ranjith
Sony Xperia Z1
Joined: Dec 07, 2004
Posts: > 500
From: Saudi Arabia/India,Cochin
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Posted: 2015-02-18 13:25
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A better camera algorithim and proper marketing is only SONY's weakness right now. Hope they fix both.


On 2015-02-18 13:09:31, drsoran2 wrote:
The best and most logical choice for a cooperation would be Ericsson and thus it would be the rise of Sony Ericsson after three years!

I wonder How is a JV with Ericsson going to help them?
A JV with NOKIA would be epic
I ESATO
I W1i

T20,T65, P800(2x),K800,Z300, 800, 850 (2x),P1i(with WALKMAN)
Tizzo
Sony Xperia Z5 Premium
Joined: Oct 16, 2012
Posts: 242
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Posted: 2015-02-18 13:40
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According to The Wall Street Journal, Kazuo Hirai, chief executive of Sony, said that with regard to a potential sale of the Mobile and TV units, “I think we have to keep these possibilities in mind”.
drsoran2
K850 Green
Joined: Oct 15, 2007
Posts: 66
From: Kassel, Germany
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Posted: 2015-02-18 14:45
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A joint venture with Ericsson would help them because they had been partners for 11 years and there is still a lot of Ericsson DNA in Sony products. Just take a look at the name of some system files in Sony's Android. There is still know-how, expertise and some of the same people still working for Sony.

It would be easy to continue this partnership. Heck, even the Software team is still in Sweden or parts of it.

Also, back with Sony Ericsson they had their height and sold the most phones (Cybershot, Walkman series).

It is easier and faster to go back to an old partner than to work with someone completly new.

bronxdude
Sony Xperia Z5 Premium
Joined: Sep 19, 2006
Posts: > 500
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Posted: 2015-02-18 15:18
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I'd stay go for Nokia or be back with Ericsson.
Tizzo
Sony Xperia Z5 Premium
Joined: Oct 16, 2012
Posts: 242
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Posted: 2015-02-18 15:30
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http://www.forbes.com/sites/e[....]rrender-abandoning-the-xperia/

News like this makes me sad!
nikos_se
G900 Brown
Joined: Nov 04, 2007
Posts: 187
From: england
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Posted: 2015-02-18 15:36
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There's not benefit for Ericsson to make another JV with Sony.They're making profit and their sales are really good.They have found their field,so there's no reason returning.Actually,they would risk losing money and would make Sony look super dump in the process.(Paid them out in 2011,lost billions and created a JV again).If they were to create a JV they would do it with a company that has a mobile department and it's not their main business like Acer,Asus,LG,Huawei,ZTE.
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