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Author Sony Xperia Rumors 2015
Jamzy
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Posted: 2015-07-25 13:56
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23mp seems unlikely.
As does the 820 Digi Wo has said in the past...
penguino
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Posted: 2015-07-25 14:20
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On 2015-07-24 19:31:13, blackzeros wrote:
23 mpx is interesting maybe a curved sensor , or maybe it'S 23,8 mpx omnivison sensor ...

I think someone confused IMX230 with 23 megapixels.
ascariss
Sony Xperia Z3
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Posted: 2015-07-25 18:14
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Sony wouldn't use another companies when their own sensors are some of the best in the world.

One thing that might be improved on the next camera could be the HDR mode which will now be SME-HDR (IMX230) vs BME-HDR (IMX220), I believe the difference is that in SME, 2 different exposures at once, vs 2 separate exposures at 2 different times in the latter, which can lead to ghosting.

Of course the processing aspect also has to be proper in order to achieve a good effect and not a crappy one as we have now.
litoni
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Posted: 2015-07-25 18:50
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@thetube and amirpog, it is still ridiculous to think in such way. first off, you guys have no statistics or any evidence that illustrate waterproof feature is cannibalizing its sales. That being said, trading off waterproof feature for just a tiny improvement to the overall speakers is a ridiculous choice. There are, probably 0.1% of the buyers are only thinking on the same page as you guys. Majority of current buyers probably purchased it because its waterproof. Dont get me wrong, you guys think great, but the proposed idea is not viable for Sony to act right now. Especially one wrong choice can put it out of business. If Sony is as successful as Samsung, yes, they can play around and test the markets, but the true fact is, they dont have that kind of cash available to burn. Maybe you guys can see that in the new series after the Z5, who knows. But from a business perspective, they will not ditch waterproof feature anytime soon.
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JohnnyNr.5
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Posted: 2015-07-25 19:22
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if I'm not mistaken water proof smartphones are quite popular in Asia. I've seen a static where over 80% of android phones sold in Japan were water-proof. Heard that they take their phones everywhere they go even whey they take a shower.
thetube
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Posted: 2015-07-25 19:41
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On 2015-07-25 18:50:41, litoni wrote:
@thetube and amirpog, it is still ridiculous to think in such way. first off, you guys have no statistics or any evidence that illustrate waterproof feature is cannibalizing its sales. That being said, trading off waterproof feature for just a tiny improvement to the overall speakers is a ridiculous choice. There are, probably 0.1% of the buyers are only thinking on the same page as you guys. Majority of current buyers probably purchased it because its waterproof. Dont get me wrong, you guys think great, but the proposed idea is not viable for Sony to act right now. Especially one wrong choice can put it out of business. If Sony is as successful as Samsung, yes, they can play around and test the markets, but the true fact is, they dont have that kind of cash available to burn. Maybe you guys can see that in the new series after the Z5, who knows. But from a business perspective, they will not ditch waterproof feature anytime soon.



I am wondering how you read our posts. Do you have any statistics that waterproof phones boost their sales? I am a xperia owner and no i did not buy it because it was waterproof. It is just a delighter feature. I never said trade off the waterproofness, I said it is not a game changer, and majority of people would choose bigger battery, better camera and better speakers over the phone being waterproof and dustproof. Sony can always make an active variant for people who need it because of their work or lifestyle.
If when trying to make your phone waterproof you are giving away a larger battery, better sound quality and better heat dissipation then you are wrong.
What I mean is Sony should stop marketing its phones and tablets like the ip68 rating is the only thing they've got.
litoni
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Posted: 2015-07-25 21:27
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@thetube, errr i did and i dont think you did? Sony has been marketing its waterproof feature SINCE the original Z series. so you are telling me all these sales they have made over the past years have nothing to do with their marketing of waterproof feature? you joking man? seriously take some business courses before you comment. Also, someone already pointed out that waterproof feature is highly popular in Asia, go google it if you do not believe me. That being said, its common sense that they are still promoting waterproof feature because it is RELATED to their sales? why else would they continue to dump money into marketing? dude, READ. like i said, people like you who only wants a solid speaker only represents their 0.1% sales. if you do not like it go get a HTC M7,8,9 simple. Also, Sony is capable of building a larger battery in a waterproofed phone, they didnt do that because they wanted a SLIM device, it has NOTHING to do with their waterproof feature. Like i have said, Sony does not have the money to burn like Samsung to test the market with ANOTHER variant. They are already doing a 6 months cycle, adding in another variant would cause more confusion among the markets, like it did in the past. Just look at samsung, flooding the markets with a bunch of variants, consumers cant even keep up. im not even trying to argue, but if youre pointing out useless information that is based on your limited understandings or desires then we are done here. peace.
[ This Message was edited by: litoni on 2015-07-25 20:31 ]
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thetube
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Posted: 2015-07-26 01:41
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On 2015-07-25 21:27:35, litoni wrote:
@thetube, errr i did and i dont think you did? Sony has been marketing its waterproof feature SINCE the original Z series. so you are telling me all these sales they have made over the past years have nothing to do with their marketing of waterproof feature? you joking man? seriously take some business courses before you comment. Also, someone already pointed out that waterproof feature is highly popular in Asia, go google it if you do not believe me. That being said, its common sense that they are still promoting waterproof feature because it is RELATED to their sales? why else would they continue to dump money into marketing? dude, READ. like i said, people like you who only wants a solid speaker only represents their 0.1% sales. if you do not like it go get a HTC M7,8,9 simple. Also, Sony is capable of building a larger battery in a waterproofed phone, they didnt do that because they wanted a SLIM device, it has NOTHING to do with their waterproof feature. Like i have said, Sony does not have the money to burn like Samsung to test the market with ANOTHER variant. They are already doing a 6 months cycle, adding in another variant would cause more confusion among the markets, like it did in the past. Just look at samsung, flooding the markets with a bunch of variants, consumers cant even keep up. im not even trying to argue, but if youre pointing out useless information that is based on your limited understandings or desires then we are done here. peace.
[ This Message was edited by: litoni on 2015-07-25 20:31 ]



Well yeah read. He said in Japan %80 of the android smartphones are waterproof. Oooh look 80 percent of the android smartphones are sony in japan. I believe I took Business Classes when I was your age but I tended to be more humble. Whatever. I said waterproof alone is nothing. They must have better speakers camera and battery. I can trade the ip68 to those features anyday. Well iPhone is not ip68 rated, well anything besides Sony is not ip68 rated actually. Look what they have accomplished. Well if you took the business classes, you might want to consider why a company keeps failin for 6 consecutive releases of a product whose only unique feature setting it apart from its rivals is its water and dust proofness. Just because they made stupid marketing hovering around this feature does not make the consumers want it. Well I did not go into details but you might want to look at HTCs expenses and income from its smartphones worldwide apart from HTC M9. I think they might be better. Next time please be a little more polite. Limited understandings? Really? Simply great.

By the way a question for you,

Z3 has an average 3 day usage right (at least marketing wise)? You threw in a bigger battery and lets say make it 5 days. Would you market the ip68 priorily? This question exactly tells what I meant. I really don't care what you think but a lot of people (this is stated by the sales figures) do not care about ip ratings. They care about camera, RAM, SoCs, battery, sound quality and software features. Sony should go for these instead of upgrading its ip67 to ip68. Anyways I am tired, and this is a rumors thread. I apologize.

Guess good speakers make a difference. Moreover, Sony phones literally fail in any kinds of audio output, not just speakers.

http://www.androidauthority.com/htc-q1-2015-earnings-599119/
[ This Message was edited by: thetube on 2015-07-26 02:00 ]
litoni
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Posted: 2015-07-26 04:17
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My sincere apologies, got a little carried away in the morning.

Yes, I agree with you, Sony isn’t doing well at all even with constant changes throughout the years. That said, people need to consider the market, it is extremely competitive and Sony is stuck in the middle. Heck, even Samsung did poor lately but why? The Chinese OEMs are entering the markets and are snatching the sales from everyone. But the thing is no one else is doing a better job with the IP rating than Sony, especially when Sony is so committed into it. And I understand just the IP rating is not enough to gain traction, but it is the ONLY competitive advantage it has over other OEMs and ditching it would be a huge loss (im sure Sony has professionals to deal with the research). However, if Sony is capable to gaining another competitive advantage to replace that then this is another story. But with the current situation, Sony isn’t capable of doing that. One thing why Sony is still doing the 6 months cycle is because Sony needs it or they will be “forgotten,” they are just not ready to move on like everybody else, since Sony barely has any market share.

One thing about the industry is that no one cares about Sony. If Apple and Samsung were to make the “IP rating” a trend, everybody else will think it is a mandatory feature to have. So basically Sony doesn’t have any influential in the industry to persuade new buyers, and instead, it focuses on developing a positive connection with its current buyers and loyal fans. Features can only be “added” on and not be “removed.” As mentioned before, if Sony is as big as Samsung and Apple, Sony can pull off a “no SD card slot, no IP rating” thing and force its customers to still buy its products.

Any OEMs are capable of making the most powerful smartphone but the thing is who will do such a thing? Doing this will make OEMs run out of ideas/features to add on the next one and make the company crumble faster as the markets demand/expect more. Its like teaching a kid, if a kid wants a cookie you wouldnt give a whole jar for them. Sony is capable of making the best camera smartphone, but they wont because it will/may cannibalize their camera sales. Just look at Apple, they add very little features once a year. Look at the Chinese, I think there was a 4000 mAh phone announced last month. Mature OEMs (apple, Samsung, LG, sony, htc, etc…) take it slow whereas new/smaller OEMs (Chinese and unknowns) they want to make it big so they throw what they have in there. One plus, started off by doing something that other mature OEMs didn’t do and they made a name in the market, but the trade-off was little to none in profits. Sony is no longer a small player in the industry and it needs to focus on securing its place in the market by competing with the stronger players (apple, Samsung etc...) and the lower ends (Chinese). That said, Sony still has to consider its relationship with its suppliers, the market is constantly changing, heck who would’ve thought that Qualcomm would eff up this year? Again, Sony is dependent on other players for its supplies. Samsung wasn’t that much affected by Qualcomm as they make their own SOCs. I wouldn’t really compare Sony with HTC, they are both doing horrible at the moment. Given that HTC is making a profit it doesn’t prove much, if someone were to compare I would probably dig down to their financials.

Overall, Sony is capable in offering something different but the thing is the market is constantly changing and people's desires are constantly changing as well. So its hard to forecast what people want. Sony doesnt have the resources like Apple and Samsung to burn, so their strategies must be strategically planned out. If competitive advantages can be that easy to identify, every other companies can do the same and those wouldnt be competitive advantages. There are so many factors that need to be considered and its not as simple as removing something and adding something back in to generate sales. If problems were that easy to be solved, Sony wouldn't be having such a difficult time for so many years.

Again, my sincere apologies for the poor tone and choice of words used in my previous posts.
[ This Message was edited by: litoni on 2015-07-26 03:33 ]
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supercoolman
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Posted: 2015-07-26 05:48
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On 2015-07-26 04:17:41, litoni wrote:
My sincere apologies, got a little carried away in the morning.

One thing about the industry is that no one cares about Sony. If Apple and Samsung were to make the “IP rating” a trend, everybody else will think it is a mandatory feature to have. So basically Sony doesn’t have any influential in the industry to persuade new buyers, and instead, it focuses on developing a positive connection with its current buyers and loyal fans. Features can only be “added” on and not be “removed.” As mentioned before, if Sony is as big as Samsung and Apple, Sony can pull off a “no SD card slot, no IP rating” thing and force its customers to still buy its products.



look at GS6's sales compare to GS4 and GS5. it's easy to see what happens when you take away features. especially those marketing were pretty hard on
difenbaker
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Posted: 2015-07-26 05:57
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I think a poll should be posted...
I think Sony's weakness is not in its features.... but its price.

When was the last time you heard someone buy a Sony Xperia because "its the most bang for the buck"? I think most people can do without waterproofing - just look at the sales of the S6/S6 edge. I think most can do without an SD Card either - just look at the sales of the iPhone. As for the camera and sound... those are very very subjective, what could be the worst camera or sound for one person can be "good enough" for another. At the end of the day - people will buy what they feel they're getting their money's worth.

Just look at the z3+, a very good phone in many ways, but would you buy it knowing that "some" of its performance is throttled? Not your money's worth. Also reminds me of what happened to the VAIO series... had very good specs and performance, but if you're getting the same for a lower price from a rival.. why would you buy it?

just my 2 cents...


cheers!


..function cant coffee without in the morning.
difenbaker
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Posted: 2015-07-26 06:07
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On 2015-07-26 05:48:53, supercoolman wrote:

look at GS6's sales compare to GS4 and GS5. it's easy to see what happens when you take away features. especially those marketing were pretty hard on


The s6 sales were probably not "as expected" if we were to compare them with analysts projections... but I think they were still very good overall. Pls check out the following links:

http://www.esato.com/board/viewtopic.php?topic=207913&start=195
http://www.esato.com/board/viewtopic.php?topic=208303

I'd like to discuss exactly WHY Samsung did what they did... but we're getting off topic already, so I wont.

cheers!
[ This Message was edited by: difenbaker on 2015-07-26 05:10 ]
..function cant coffee without in the morning.
difenbaker
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Posted: 2015-07-26 06:12
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anyway, back to rumors:



Sony Xperia Z5 could launch with Spectre movie... and keep current CPU
http://www.techradar.com/news[....]e-and-keep-current-cpu-1300179


cheers!
..function cant coffee without in the morning.
amirprog
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Posted: 2015-07-26 09:21
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@litoni
Your solution treats the symptom. my solution treats the problem. i'm talking about long term solution.

If ip68 is the only competitive feature that sony has against other manufacturers then they need to rethink what they are doing wrong and make all the efforts to be the best, especially in the camera and sound while adding a unique feature that actually answers consumers demands and usability.
they can focus on developing a positive connection with their current buyers and loyal fans better if they actually LISTEN to what the consumers are bitching about, and do something about it, and in regard to protection it is about phones cracking, shattering, and detaching. ip68 as an exclusive feature wont cut it in the long run AND causes interference with other things.

sony can pull off a more accurately "less ip rating" thing because:
a. at the end of the day, with all due respect to ip68, it is a negligible feature, not as important as micro sd for most, not as important as battery for most, not as important as front speaker quality for most, not as important as basically any other feature in a device.
b. they can still use ip rating that does not interfere with other features, so consumers will still get some protection against liquids, like what motorola is doing. consumers won't feel like they are missing something because some protection is still there and other much more used/important features will be improved instead, giving more benefit then the current situation.

nobody suggested that they should add unlimited amount of features to a new upcoming flag. irrelevant.

people basic desire does not change and is loud and clear. some basic ip rating can still be there so i'm not talking about ditching it completely.
ip rating is in sonymobile phones for about 3 years. it is about time for a change like with the design, and sony will get more benefit from it for all the reasons above. it is the perfect time for a change, starting from next year.
[ This Message was edited by: amirprog on 2015-07-26 08:36 ]
litoni
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Posted: 2015-07-26 10:29
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I think we should stop after this.

I didn’t propose any solution and neither did you. Companies cannot always offer what consumers want I believe all businesses are like this. If you want something that completely suits your needs you are better off finding a manufacturer to make one for you. Different market segments desire different things, its like how IP rated smartphones are popular in Asia but not in North America. We are speaking one global smartphone here. Its not as simple as listening to what consumers what and sales will be flowing in. Doing so may only appeal towards you, me, loyal fans, current customers, mobile geeks and that’s it. Their target are common consumers, that’s where the big bucks are, that’s what makes up the majority of the market, that’s what Apple and Samsung have.

People’s basic desires do not change but consumers do. We, as consumers are always demanding for more: finger print scanner, iris scanner, better screen, more ram, latest SOC etc… and it changes as technologies/lifestyle advance. Introducing a lower IP rating is similar to removing a feature… I still do not see how IP rating can affect everything else but i can see how it affects the speakers being muffed up. Design wise, Sony engineers made the slimmest IP smartphone, in fact people cannot even tell its IP rated. You are speaking as if IP rating is affecting Sony engineers from adding things in. How many people do use the speakers for music in compared to headphones. Now, lets not speak as if you and I represent the entire market.

I agree with you, Sony needs to introduce a new design and I have been longing for that. But don’t expect it to be released under the Z series. Also, don’t expect as if it will solve Sony’s issues. Refreshing a design may only appeal towards its current customers. And I am sure Sony has professionals working for them to identify problems and plan strategically.
[ This Message was edited by: litoni on 2015-07-26 09:40 ]
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