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Forum > Sony Ericsson / Sony > General > Sony Ericsson reports second quarter results

Author Sony Ericsson reports second quarter results
mario2004
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Posted: 2008-07-19 02:16
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Yeah, they have closed the branch in Germany only to reopen it in Romania
And yes,you are just about right about the other points. Buddy,after nokia released the 2nd quarter data, their shares went up by around 10% in one bump ! That says a lot ,doesn't it ?
Se need to act immediately to STOP the slide ! They should dismiss even more workers (yes, the unions will scream at them, but what are the alternatives). And lastly, the beauty about a forum like this is - anyone can writte his opinion and no one know on the other side if the poster is a 15year old kid, a computer nerd, a brand name fanatic or the president of United States In the end they all learn something. I guess,that's why I love Esato.

[ This Message was edited by: mario2004 on 2008-07-19 01:19 ]
SloopJohnB
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Posted: 2008-07-19 07:14
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hasn´t impressed me since K750/W800. Its all been minor ´changes´, ´upgrades´, buggy outdated high-end phones and several versions of the same phone ever since. So to solve the problem now is going to drop money from R&D? WTF????? ´s problem IS R&D. They just haven´t invested enough or as effectively as the competition and realized now that they are behind. They have to do something about it. Concentrate efforts and money on key projects, release something innovative not only to get back high-end marketshare but also to regain the image of ´advanced´ ´high tech´ company. A tech company that stops in time is a tech company heading to death. We´ve all been kinda disappointed with for a long time now and if they drop R&D is only gonna get worse... might end but becoming a mid-end phone company with nothing really special and with a bunch of cheap low-end phones on the portfolio just cause they sell a lot and are easy to make and the company needs the cash. What kind of public image is that?? Isn´t this supposed to be sony? and ericsson?
It´s really sad to see the company that got me interested in mobile phones heading down this way... But well, that´s life. (and just a cell company lol)
mode
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Posted: 2008-07-19 09:28
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I believe SE has just passed their first hurdle- realizing there's actually competition.
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BBS
P990
Joined: Nov 02, 2002
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Posted: 2008-07-19 09:48
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Judging from the SE's attitude to its loyal customers in the past couple of years it is heading to 20th position in the league of mobile phone manufacturers within another couple of years. Worst may come - there will be no more SE after 10 years - could be replaced by XSE.

For any company which needs to compete with high-tech products, R&D is the most important sector. Reducing R&D cost means same phone with different covers and colors for several years if the company survives that long.

I am waiting for the SEX1 but it might be renamed XSEX1...



[ This Message was edited by: BBS on 2008-07-19 08:53 ]
Dups!
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Posted: 2008-07-19 13:34
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You're giving them ten years? At this rate and if drastic measures aren't taken they'd be lucky to be around in 3.
BBS
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Posted: 2008-07-19 17:05
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On 2008-07-19 13:34:35, EMS06 wrote:
You're giving them ten years? At this rate and if drastic measures aren't taken they'd be lucky to be around in 3.


Sorry, I am biased to SE and hope its situation will improve.
Dups!
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Posted: 2008-07-19 18:05
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I actually understand. I've been with them for 10 full years, with Ericsson before and subsequently SE, until this year when I went elsewhere. I still use my P910i though.

I want them to get back to what they used to be myself, when I moved from my Ericsson R320s to the SE T610i a lot of my former colleagues changed their Nokias to SEs, then I got me the K700i which was special after the T610i. Got me the simple F500i later before getting myself the best SE phone I ever had and still have- the mighty P910i. So, as you can see I have a history with this once magnificent company.

Even though I'm using another brand for my main line I find it rather bland, completely unexciting, I actually miss SE's excellent UI and better features. Of course the P910i fills the gap for the time being even though things have moved on since then.

However, if we continue treating them with kid gloves they will never learn and will trample all over us as they've been doing. I hope and pray that they've received the message loud and clear that we won't accept sub-standard and mediocre products after giving us the best.
borisisinvin
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Posted: 2008-07-19 18:48
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I was under the impression that SE suffered a 97% net profit short fall after their Q2 earnings announcement? At least that's what this article form Engadget would have me believe...

http://www.engadget.com/2008/[....]ll-97-looks-to-cut-2-000-jobs/
Residentevil
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Joined: Feb 29, 2004
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Posted: 2008-07-20 01:02
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They are even laying ppl off now. See here:
http://news.bbc.co.uk/2/hi/business/7514296.stm
Looks like the bad customer service and P990 debacle is finally catching up with them.
Tough times don't last, tough people do!
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c96sthl
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Posted: 2008-07-20 03:31
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whoever think cutting 2000 mean cut back on rnD is just too straight forward

every company is not having 99% RnD personnel

it is just good for them to cut loose some admin work if they have too much

many company now outsource customer support and admin...some even HR with the manager only being the employee....all others as contractor etc to get a good cost.

so let see what they have planned. Remember SE struggle for two year after it was first form....definitely they forgotten the past pain...now this is a wake up call but if full year they go back to the red...it mean they haven't learnt anything from the day they need to transform from Sony and Ericsson as two company into one.

c96sthl
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Posted: 2008-07-20 03:35
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i see the report is telling you their key product of 2007 failed miserably.

Yes K850 sucks on one thing...interface...camera quality of course many claim it is not great but it isn't tht bad either.

it just show how much SE rely on their flag ship product for the high to mid range.....it is only a few product to save them every yr but when one failed...everything gone.

C905 is the key now so lets hope it live up to expectation for the mass.... yes Eldar penned it but its still not on item that the mass user can pick on.
CruSifiXken
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Posted: 2008-07-20 11:43
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Maybe they can keep some of the 2000 employees to actually reply to a customer service message... instead of that damn computer generated line!
makbil
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Posted: 2008-07-20 12:28
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On 2008-07-20 01:02:39, Residentevil wrote:
Looks like the bad customer service and P990 debacle is finally catching up with them.

It's sad really. They could not have done much about the P990 RAM issue but they could still have made that device a decent and good phone with some more work - some of which we are doing ourselves now by modding and porting over stuff from the G900. If they had not been so arrogant and unconcerned about their customers' opinions they might have prevented the enormous bad publicity they got.
SE will have to understand the importance of a competent R&D division, I really can't believe that they wouldn't know that. I'm guessing that these moves are prelude to a restructuring of the entire design & technical division, a good move seeing their performance in the last 2 years.
P990i: A mistake, a curse and a disgrace So I lowered my expectations and settled for a P1i. I couldn't keep my expectations so low for a long time so now I have an HTC Touch HD
Dogmann
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Posted: 2008-07-20 13:32
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Hi all,

You know what those of you that complain the loudest about SE bashing when anyone dares criticise them are the first to bash Nokia at any given opportunity.

What is worse is that some of you can't even read or understand a simple business report or how company's operate re pre tax profit and expenditure and purchases that get written off against pre tax profit.

Maybe if you look at this very simple figures you will see Nokia are i no way losing money or in troublle far from it is the truth.

Nokia
Sales: 13,2 miljarder euro (+28%)
Profit: 1,37 miljarder euro (+8%)
Sold phones: 122,0 miljoner (+21%)
ASP: 74 euro (-18%)
Marketshare 40.3%
Nokia share up +8,95%

122 million phones totally:
36,4 m in asia
27,1 m in europe
21,1 m in middle east+afrika
17,6 m in China
15,3 m in latin america
4,5 m in north america. (up +73%)

Now if you want to compare this with SE latest figures and loses and tell me which company is doing better than.


SonyEricsson Q2 2008
Number of units shipped (million) 24.4
Sales (Euro m.) 2,820
Gross margin (%) 23.1%
Income before taxes (Euro m.) 8
Average selling price (Euro) 116
Marketshare 8.1%

SE would kill for those sort of results in both profit and growth wouldn't they and especially now when they are falling so fast in the opposite direction.

Many of us have seen what's coming for a long time now so whilst many SE fans where happy to claim SE is on the rise and they will be number 2 and will sell 200 million handsets in 2007. We have all witnessed the exact opposite happen, there quality and innovation has gone and despite what many of you want to believe they are foundering. They abused their users trust and treated them badly and are now paying the price for this. The number of remaining SE loyal fans has fallen and is continuing to fall as evidenced by their sales and market position.

Look how many of you were happy to claim the K850 was going to rule the Camera phone market pre release and look what happened. Still 10 months after release and people are getting BROD and having problems some flagship device that turned out to be.

The glory days of SE are long over i mean really just when was the last truly great SE phone? so long ago it's hard to remember. All this rubbish about the high end suffering poor sales and this is what has hurt SE is a joke. SE don't have any high end devices so that isn't where there losing money. But people having multiple K850's costs SE as you can be sure the Networks charge back each return and just how many users after their 2nd or 3rd then bought a N82 plenty is the answer even here on a pro SE Forum there is plenty of evidence.

You don't have to be genius to see even here on a pro SE forum just how many compliant and problem threads there are. Or how many once SE users now own a different manufactures device or will do for their next device.

Now look at the X1 announced so long ago and reportedly will ship late and not have stable firmware until a couple of months after. You really think users are going to put up with that on a premium device again even those that love SE won't.

Everyone loved Miles Flint and then blamed him for SE's woes and now it seems MR K hasn't done any better. As said by others SE need to release less mediocre handsets and concentrate of a few really great devices. Some times less really is more and would be much better for SE to reagin the high ground. If SE don't change and return to what once made them great it will be game over for them and they will be condemned to mediocrity and being a small player with nothing special. Now that really would be very sad for what was once such a great with great products.


Marc



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[ This Message was edited by: Dogmann on 2008-07-20 12:35 ]
JiSm
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Posted: 2008-07-20 14:00
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They will be back.

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[ This Message was edited by: JiSm on 2008-07-20 13:04 ]
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