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SONY XPERIA Rumors 2014 |
maiaramdan
Joined: Dec 13, 2012
Posts: 308
From: Kazan living in Sumy
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On 2014-03-01 17:12:36, Smaug wrote:
You misinterpret me, HxH.
Of course certain Chinese brands offer flagship products whose specs outdo Sony, Samsung, Apple etc. In the same regard, I can point out Toyotas that cost more and outspec an entry level Mercedes A-class and BMW 1-series. This does not imply Toyota is thus an upscale brand on par with Mercedes/BMW.
If you average their product portfolio out, consider factors such as average price, specs, manufacturing cost, brand goodwill, discounts, depreciation, even awards received etc, then my point becomes clearer. Simply because Sony offer a home cinema system more expensive than one from Bang & Olufsen does not mean the two are on the same level. Xperia phones outdo iPhones on a number of factors *on paper*. Yet, the average consumer in the street would probably consider Apple a more "premium" brand than Sony. There are marketing surveys out there to support this assertion.
Yet the margins on the iPhone outperform every known player in the industry. Some estimate the margins for an iPhone 5 to be over 50%. Not even Samsung can match that. So the RRP for an iPhone 5S in the UK is higher than the XZ2, yet is actually cheaper to manufacture and essentially assembled with components made from Samsung, Sony, Sharp etc anyway. In my eyes this makes Apple the "cheaper" brand, but for the average consumer it is irrelevant.
What we can agree on is differences in perception. Brand perception is particularly troublesome as it is often subjective. I've worked with several Chinese firms and it is usually in the top 3 barriers they encounter. Much of it is brought on by themselves, but they are improving and most have ambitious plans. I have always stated as much.
Would you pay $20,000 for a Geely or Great Wall car? How about $40,000? $60,000? The rule of thumb is to charge as much as the market can bear (unless you are dumping stock; a different and occasionally illegal strategy). If Chinese phones could sell for as much as Vertu, they would. They can't because their brands and corporate values are still largely unknown outside China and perceived as cheap(er), regardless of the specs on paper.
Fortunately Sony has enormous brand goodwill due to their heritage (something Chinese brands lack). Sony often rank highly on innovation. It is a pity that Sony doesn't do more to promote this, but financial constraints probably limits them. If funding from VAIO has been redirected to Xperia, this is a promising sign.
You choosed the wrong brand sir
1952 the Toyota crown is the first ever executive car and created all the segment of luxury
The latest Supra from the 90th was first total aluminum body car
Lexus LFA was the first ever carbon fiber Car
The rav 4 was the first ever CUV crossover utility vehicle with monoform body, not truck based but a sedan based SUV like
The RX was the first luxurious Crossover
Show some respect, Toyota yearly introducing more than 100 first even new application to whole automotive and technology industries
Lastly Mitsushita Corp where Panasonic, Sharp and Toshiba are parts from Toyota | |
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Ranjith
Joined: Dec 07, 2004
Posts: > 500
From: Saudi Arabia/India,Cochin
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^^I don't think he meant to insult TOYOTA,his point was correct too.Brand value holds a lot of value and im pretty sure most people will opt for a BMW/MB in place of a TOYOTA if both cost the same.
I  ESATO I W1i  T20,T65, P800(2x),K800,Z300,  800, 850 (2x),P1i(with WALKMAN) |
Smaug
Joined: Feb 23, 2014
Posts: 48
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On 2014-03-01 19:23:43, Ranjith wrote:
^^I don't think he meant to insult TOYOTA,his point was correct too.Brand value holds a lot of value and im pretty sure most people will opt for a BMW/MB in place of a TOYOTA if both cost the same.
You are 100% correct Ranjith; thank you. I respect your position Mairamdan, but sadly you're jumping to judgement in being defensive. I'm guessing due to brand affection, which is understandable.
Toyota is a great company. In fact, I consider them the best automotive company in the world in their market. We've used Toyota Production System and TQM techniques as best-practice examples for other businesses for years. You, good sir, are preaching to the choir. Simply because I compare them to Mercedes Benz and BMW is not a slant against Toyota in any way. Toyota is certainly innovative and extremely efficient, but they do not command the luxury segment of the auto market like MB/BMW - and nor is it Akio Toyoda's goal to do so.
I feel I've unwittingly led the thread off-topic, so let's keep focused on Xperia guys. If anyone wants to indulge in a friendly discussion off-line, I'd be happy to share a beer if you're in London. |
DexterMoser
Joined: Jul 03, 2013
Posts: 443
From: Bay Harbor Islands, Miami
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No rumors, let's just talk about cars 
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ardian
Joined: Jun 27, 2009
Posts: 105
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guys do you remember when i told you about xperia arc/z design for the new flagship???? |
Smaug
Joined: Feb 23, 2014
Posts: 48
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On 2014-03-01 21:52:23, DexterMoser wrote:
No rumors, let's just talk about cars
Well, Sony do have an car and marine entertainment division...
It's not branded as Xperia but you'll see the Sony logo in a few new cars. Everyone is probably familiar with the Xplod brand (which is more centered around speakers and separate stereo decks), but they offer integrated dash systems as well.
Panasonic have moved into automotive parts supplying Tesla with batteries, obviously. It's been a very successful venture for Panasonic. I wouldn't expect Sony to try the same as they are more focused on consumer related products while Panasonic is diversifying into B2B sales, but perhaps there is scope to think creatively.
Even JDI developed a 12" screen specifically for automotive applications. The new Mercedes S-class and Lexus GS/LS have mammoth screens and are packed with tech. I'd love to see Sony branch out more into interactive systems within cars; perhaps partnering with some Japanese auto manufacturers to develop passenger-related hardware or command-based apps combining in-car tech with a mobile platform. Nissan is pretty keen on being at the forefront of digital tech in cars. |
tk007
Joined: Dec 13, 2012
Posts: 173
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yes remember tell us good things  |
ardian
Joined: Jun 27, 2009
Posts: 105
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well prepare yourself for new beast  810.... better camera... enough for now |
tk007
Joined: Dec 13, 2012
Posts: 173
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thnx brother for this info  & also thnx for keeping this thread alive |
ardian
Joined: Jun 27, 2009
Posts: 105
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no problem mate... and another thing... maybe xenon |
tk007
Joined: Dec 13, 2012
Posts: 173
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ohhh myyyy xenon arc/z design  that's gona be very best of SONY  |
vivftp
Joined: Mar 10, 2012
Posts: > 500
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Hmmm, so Arc-like design, Snapdragon 810, better camera and maybe xenon flash eh?
Well if this all happens, I'm REALLY hoping they'll delay the next Ultra launch so that it'll have the exact same feature set as the next flagship. |
maiaramdan
Joined: Dec 13, 2012
Posts: 308
From: Kazan living in Sumy
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On 2014-03-01 23:19:42, Smaug wrote:
On 2014-03-01 21:52:23, DexterMoser wrote:
No rumors, let's just talk about cars
Well, Sony do have an car and marine entertainment division...
It's not branded as Xperia but you'll see the Sony logo in a few new cars. Everyone is probably familiar with the Xplod brand (which is more centered around speakers and separate stereo decks), but they offer integrated dash systems as well.
Panasonic have moved into automotive parts supplying Tesla with batteries, obviously. It's been a very successful venture for Panasonic. I wouldn't expect Sony to try the same as they are more focused on consumer related products while Panasonic is diversifying into B2B sales, but perhaps there is scope to think creatively.
Even JDI developed a 12" screen specifically for automotive applications. The new Mercedes S-class and Lexus GS/LS have mammoth screens and are packed with tech. I'd love to see Sony branch out more into interactive systems within cars; perhaps partnering with some Japanese auto manufacturers to develop passenger-related hardware or command-based apps combining in-car tech with a mobile platform. Nissan is pretty keen on being at the forefront of digital tech in cars.
Last thing Sony and Honda is the same Corp.!!!
And on the car tech. Sony already have Ford and Lincoln
So tk007, vibftp and ardian return the thread again to Sony
Arc design from the back, omni like front with the 810 |
Smaug
Joined: Feb 23, 2014
Posts: 48
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On 2014-03-02 00:02:40, maiaramdan wrote:
Last thing Sony and Honda is the same Corp.!!!
I feel like we're kicking a dead horse here, but your comment is utterly baffling and I doubt I'm the only one confused. Perhaps something got lost in translation. Are you indicating Sony and Honda are the same company ("Corp")?
You might want to revisit your assertion. They are separately listed companies:
http://www.bloomberg.com/quote/6758:JP
http://www.bloomberg.com/quote/7267:JP
Furthermore, I used to teach Honda as a business case in my younger days. Fascinating case study. Here is not the place to discuss it other than to make clear at no point in Honda's history were they the same company, owned, merged or formed part of a joint venture with, Sony. They may have collaborated in some R&D, but this is not the same as what you imply.
If you'd like to discuss it further in a mature manner, lets take it off-line through PMs ok? |
DexterMoser
Joined: Jul 03, 2013
Posts: 443
From: Bay Harbor Islands, Miami
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On 2014-03-01 23:23:13, ardian wrote:
well prepare yourself for new beast 810.... better camera... enough for now
Man, I'm wowed, haha
Thanks for the update, very interesting.
I wonder what will happen to S805 if the presumably Z3 will be official on IFA 2014?
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Posted: 2014-03-01 18:43
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