| Author |
Nokia beginning to slip |
slattery69
Joined: Jan 03, 2003
Posts: > 500
From: north east england
PM |
Well i cant see se picking us much of nokia s market share . With only 1 phone due around june if on time. And maybe the s 700 maybe out before xmas but it wont be a massive seller ap it will be bu the higher price point and other makers will have similar spec phones out before. Its a shame that se could nt have brought some more phones out and earlier ap they could have made a mark
This message was posted from a T610 |
|
|
jomni1
Joined: Dec 26, 2002
Posts: 257
PM |
It's a make-or-break opportunity for SE at this time whlie Nokia is still weak. They should do whatever it takes to win the market especially form the more competitive Koreans. If they fail, the Koreans will sure beat 'em (with regards to market share). |
senninha
Joined: Jan 05, 2003
Posts: > 500
PM |
SE will not be no. 1 in market share for the forseeable future for the simple reason that they are not too interested in the low end of the market right now, which is where all the volume is. instead, they are focusing on the mid to high end, where margins are much bigger.
just think bmw: much lower volume than, say GM, but much higher margins = one of the most profitable car companies in the business.
on that score, they might not be launching half as many new models as samsung might be doing, for instance, but the fact remains that SE's product line is still selling very well. it's quite amazing that despite it's age, the t610 has still been selling very strongly. it is the best-selling camera phone in the world, after all. i presume t610 sales will begin to taper off now that the t630 takes over.
lastly, i don't think number of models on sale is the most important thing. it's how well they penetrate their targeted market segments that is critical.
at the end of the day, while SE is still very young, it has already established a very strong reputation for itself in the mid to high end market, which is its intended goal. that prestigious, high end image will then serve it very well if and when it decides to really go after the low-end market.
|
jomni1
Joined: Dec 26, 2002
Posts: 257
PM |
And it looks like Nokia is not going to compete agressively in the mid-high range as they will concentrate on bringing cheaper phones.
Here are some important business points:
1) Market share isn't everyting... unless your cheap products are high margin as well.
2) The number of models released may not be an optimal strategy... it would be a waste of resources to delvelop a phone every so often, or to develop competeing models. For sure a lot of the models may become flops. Concentrating on a few well-built models may be better (as what I perceive SE is doing).
3) Profitabiltiy and return on investment is what really counts. A company may have large sales but small profit margins. Another company sells only a few but with higher profit margins. The better company is the one who brings the higher rate of return to their investors (no matter what the size).
4) Only time will tell if Nokia goes back to the right track, SE continues to perform well or even better, or Samsung dominates the market. |
znights
Joined: Mar 09, 2004
Posts: 70
From: Indonesia
PM |
one thing for sure for me is that  is doing better. i am starting to notice people around me switching to it used to be rare to see people holding a T630/T610/z600. nowadays, they are simply everywhere! |
znights
Joined: Mar 09, 2004
Posts: 70
From: Indonesia
PM |
some info about nokia vs
http://www.theregister.com/2004/04/21/sony_ericsson/ |
mib1800
Joined: Mar 18, 2004
Posts: > 500
PM |
Some of you mentioned that SE is interested in the higher end/niche market with their technology prowess.
Unfortunately, this is not working. Take a look at the following.
http://www.theregister.co.uk/2004/04/20/euro_q1_pda_sales/
It looks like that P900/800 is being trashed left and right. Nokia Series 60 Symbian phones are outselling the SE UIQ Symbian by 7 times.
Only SE share is static. The rest has increased market share (even the embattled Nokia) |
|
|
Posted: 2004-04-20 09:04
