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Sony Ericsson reports record shipments, sales and profits |
Arne Anka
Joined: Nov 05, 2003
Posts: > 500
From: Sweden
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On 2006-01-18 11:14:13, S4k1s wrote:
 had almost no phones in the shops during the chrismas holidays and I belive that hurt sales a lot :/
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If that's the case, how come that number of sold units by SE during chgristmas increased by 28% compared to same period last year ?
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S4k1s
Joined: Mar 09, 2005
Posts: > 500
From: Sweden
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On 2006-01-18 11:24:17, Arne Anka wrote:
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On 2006-01-18 11:14:13, S4k1s wrote:
had almost no phones in the shops during the chrismas holidays and I belive that hurt sales a lot :/
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If that's the case, how come that number of sold units by SE during chgristmas increased by 28% compared to same period last year ?
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Imagine what that figure would be if they had more phones out in the shops Arne.
@c96sthl: It refers to the comparison of Q3 and Q4 based on se's own estimations of the total market.
[ This Message was edited by: S4k1s on 2006-01-18 10:30 ] |
c96sthl
Joined: Mar 31, 2002
Posts: > 500
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News extracted from www.reuters.com
STOCKHOLM, Jan 18 (Reuters) - Sony Ericsson, the world's fifth-biggest mobile phone maker, said on Wednesday it had a record fourth quarter and reported profits ahead of forecasts on the back of demand for handsets with cameras and music players.
The firm, owned by Sweden's Ericsson (ERICb.ST: Quote, Profile, Research) and Japan's Sony Corp. (6758.T: Quote, Profile, Research), said it expected total industry sales to rise around 10 percent in 2006 from its estimate of 780 million phones in 2005 and to be able to maintain profit margins.
The market forecast was in line with one from the world's third largest player, Samsung (005930.KS: Quote, Profile, Research), last week.
"The fourth quarter witnessed very strong sequential market growth which Sony Ericsson matched, resulting in a record quarter in terms of volume, sales and net income," the group said in a statement.
The quarter and whole second half of 2005 has been buoyed by sales of a 2-megapixel camera phone and the Walkman phone, based on Sony's brand of portable music players.
Fourth-quarter pretax profit rose to 206 million euros ($249 million), up from 140 million a year ago and ahead of the average forecast of 173 million given in a Reuters poll of 20 analysts.
That took the company's total profit for the year to 514 million euros, up from 486 million in 2004.
However, the news failed to lift shares in joint owner Ericsson, which were down 2.2 percent at 26.30 crowns at 1004 GMT, in line with an overall weaker market.
Sony Ericsson's sales rose to 16.1 million handsets in the fourth quarter, up from 13.8 million in the previous quarter and 12.6 million in the final three months of 2004.
The firm's average selling price per phone was 143.5 euros, down from 149 euros in the third quarter, while its market share was steady at around 7 percent.
It said it had sold 3 million Walkman handsets and plans to produce a high-speed 3G version of the phone.
"We expect the market to grow in steady fashion (in 2006)," Sony Ericsson president Miles Flint told a conference call.
TO EXPAND IN PHOTOS AND MUSIC
While making a forecast of growth in global handset sales of around 10 percent this year he said it was early to make estimates.
He said the group would focus on producing more phones with cameras and extending the Walkman line.
The group's operating profit margin came in at around 9 percent and Flint said he expected the company could sustain such levels.
Sony Ericsson's fifth place in the market leaves it behind South Korea's LG Electronics (066570.KS: Quote, Profile, Research) and Samsung, U.S. group Motorola (MOT.N: Quote, Profile, Research) and market leader Nokia (NOK1V.HE: Quote, Profile, Research).
Motorola, whose slimline RAZR phone has proved popular among consumers, is due to report its fourth-quarter results next week, while Nokia reports on January 26.
Erkki Vesola, analyst at Mandatum in Helsinki, said the Sony Ericsson report was "pretty much in line with expectations".
"It seems the market growth in the fourth quarter was quite good," he added.
Stockholm-based Ohman analyst Helena Nordman-Knutson said Sony Ericsson was set for a steady 2006 amid a sector that was faced with strong competitive challenges.
"A combination of Ericsson's technology and Sony's expertise in music and imaging creates an attractive offer," she said. |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Looks like another slew of Walkman handsets are on the way. I hope the novelty doesn't wear off all of a sudden or they will be buggered  .
I think more handsets should be released where the Walkman branding is be less conspicuous - but thats not for this thread. 
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Lembo
Joined: Mar 13, 2004
Posts: > 500
From: East London
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http://www.expansys.com/product.asp?code=129336
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Vipera ammodytes
Joined: Sep 22, 2004
Posts: > 500
From: Serbia
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where is now mario and his stupid comments???
OnePlus 8 |
ares
Joined: Dec 11, 2003
Posts: > 500
From: Coimbra, Portugal
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lol
on spot sasha 
SE w880 + Iphone 4 16gb |
mib1800
Joined: Mar 18, 2004
Posts: > 500
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Before you guys got carried away by the euphoria, just want to highlight that common sense will tell you that it will be a "record" year for every manufacturers (except siemens) as the market in 2005 hit a "record" 20 percent growth over 2004.
SE 17% sequential growth from Q3 to Q4 2005 just "match" the market growth. This also means that SE is only keeping up with the rest and not outpacing them. There goes the hope of many SE fans that SE will blazingly fast improve in ranking. 
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Arne Anka
Joined: Nov 05, 2003
Posts: > 500
From: Sweden
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mib1800,
before you get carried away, a quote from Miles Flint.
http://www.di.se/Avdelningar/Artikel.aspx?ArticleId=2006
The chase for market shares is not the companie's highest priority, he said. With that, the company can keep its high margins.
[ This Message was edited by: Arne Anka on 2006-01-19 23:52 ] |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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mib1800. That is still a 47% increase in profits!!! That is the sign of a company doing very well.
Also, 16.1 million handsets were sold in the last quarter but only 3 million walkman phones sold in the last 6 months, so the whole range is doing well, not just the new Walkman branded phones. 
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mib1800
Joined: Mar 18, 2004
Posts: > 500
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goldenface:
In term of profit, it is a very good result. | |
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Access the forum with a mobile phone via esato.mobi
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Posted: 2006-01-18 11:24
