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SONY Xperia Rumors 2013 Edition |
randomuser
Joined: Sep 13, 2011
Posts: > 500
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Sony Mobile CEO Kunimasa Suzuki Interview
http://online.wsj.com/article[....]3998604578567360210744142.html
WSJ: What is Sony doing to differentiate its smartphones?
Mr. Suzuki: We are taking the technology developed for other product categories like TVs and cameras, and applying it to smartphones. And there's no end to the evolution of technology in each area, be it digital imaging or sound quality.
So it's just a matter of how we integrate all the technology into mobile. Technically, integrating each technology into mobile takes a lot of work in terms of engineering.
WSJ: What's the biggest challenge you see?
Mr. Suzuki: Our competitors are strong. Their investment is huge in many areas. Samsung has a huge amount of money, and so does Apple. Yes, we know that. So shall we prepare that level of money from the beginning? That's impossible.
But we are already starting to grow, and we have a chance to grow more. We don't have a huge amount of dollars to spend yet. So we have to think of a very efficient way to use our money. | |
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goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Smart and honest guy.
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puestadelsol
Joined: Mar 29, 2007
Posts: 310
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On 2013-07-02 11:16:22, randomuser wrote:
Sony Mobile CEO Kunimasa Suzuki Interview
WSJ: What's the biggest challenge you see?
Mr. Suzuki: Our competitors are strong. Their investment is huge in many areas. Samsung has a huge amount of money, and so does Apple. Yes, we know that. So shall we prepare that level of money from the beginning? That's impossible.
But we are already starting to grow, and we have a chance to grow more. We don't have a huge amount of dollars to spend yet. So we have to think of a very efficient way to use our money.
That's quite a poor excuse if we think about phones. If a Chinese manufacturer's CEO would say this, I would accept it, but not from Sony. Related also to mobile phones, than how could Nokia make marginally the perfect cameraphone if they even aren't in camera business, considering that Nokia also has financial difficulties.
[ This Message was edited by: puestadelsol on 2013-07-02 10:49 ] |
Ambivalent_
Joined: Oct 15, 2012
Posts: > 500
From: Croatia, Zagreb
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On 2013-07-02 11:48:03, puestadelsol wrote:
That's quite a poor excuse if we think about phones. If a Chinese manufacturer's CEO would say this, I would accept it, but not from Sony. Related also to mobile phones, than how could Nokia make marginally the perfect cameraphone if they even aren't in camera business, considering that Nokia also has financial difficulties.
[ This Message was edited by: puestadelsol on 2013-07-02 10:49 ]
Chinese tech company are heavily backed by government money (loans, subsidies, guarante backed by gov, tax cuts...) while Sony is much more market based.
[ This Message was edited by: Ambivalent_ on 2013-07-02 13:07 ] |
maloqs
Joined: Feb 14, 2013
Posts: 275
From: ?
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Deleted
[ This Message was edited by: maloqs on 2013-07-02 11:06 ] |
razec
Joined: Aug 20, 2006
Posts: > 500
From: Pearl of the Orient Seas
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On 2013-07-02 11:16:22, randomuser wrote:
Sony Mobile CEO Kunimasa Suzuki Interview
http://online.wsj.com/article[....]3998604578567360210744142.html
WSJ: What is Sony doing to differentiate its smartphones?
Mr. Suzuki: We are taking the technology developed for other product categories like TVs and cameras, and applying it to smartphones. And there's no end to the evolution of technology in each area, be it digital imaging or sound quality.
So it's just a matter of how we integrate all the technology into mobile. Technically, integrating each technology into mobile takes a lot of work in terms of engineering.
WSJ: What's the biggest challenge you see?
Mr. Suzuki: Our competitors are strong. Their investment is huge in many areas. Samsung has a huge amount of money, and so does Apple. Yes, we know that. So shall we prepare that level of money from the beginning? That's impossible.
But we are already starting to grow, and we have a chance to grow more. We don't have a huge amount of dollars to spend yet. So we have to think of a very efficient way to use our money.
I must say that's one humble statement coming from a high ranking officer of a company
~19 years at Esato |
badassmam
Joined: Nov 07, 2007
Posts: > 500
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If you compare Apple to Sony, yes they do spend loads on marketing and product etc. but what about the end product - an iPhone which is recycled every year +1 or +2 changes? Look how far Sony has moved on and that's more to do with ideas and vision than money. Having said that, it's not like Sony designed Honami with 20MP camera, X-reality and all that stuff on a 'tight' budget so to speak. |
bipinm
Joined: Mar 29, 2010
Posts: 194
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I believe Sony Movie business is the only thing that bring home money...Now after Z lauch, mobile too...
Mr. Suzuki is honest... |
puestadelsol
Joined: Mar 29, 2007
Posts: 310
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On 2013-07-02 11:53:44, Ambivalent_ wrote:
Chinese tech company are heavily backed by government money (loans, subsidies, guarante backed by go tx cuts...) while Sony is much more market based.
Sony is complaining about the lack of money (I know that it's somehow true, but it's shame in Sony's weight class to cry because of money, because not this is what holds them back from announcing some really good devices), even though they would have the experience, what others don't have, and considering the production cost of units they sell their phones maybe with the highest profit margin after Apple.
And it's a shame that I can't name any feature of Xperia Z, what Oppo find 5 doesn't have, except the Sony label, the price and the marketing hype around nothing. We might wait for Honami, but if it will have "just" it's 20 mp sensor without Xenon flash, optical image stabilization, zoom, what real, functional improvements would it offer compared to Z. In my opinion -nothing.
I don't care about the processor if it functions without lags, and smooth. I won't be happier with another improved low light performance camera if I can't take decent shots at a party. That why Nokia EOS and Galaxy Zoom will offer something additional compared to competition. BTW, the use of Xenon flash we can't call innovational, they just remembered that it wasn't something uncommon between 2006-2009, but suddenly the whole world have forgotten it, just focusing on touch screens, operating system of smartphones and processors' performance.
[ This Message was edited by: puestadelsol on 2013-07-02 11:51 ] |
Ricky D
Joined: Feb 05, 2007
Posts: > 500
From: UK (living in Beijing)
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On 2013-07-02 11:48:03, puestadelsol wrote:
That's quite a poor excuse if we think about phones. If a Chinese manufacturer's CEO would say this, I would accept it, but not from Sony. Related also to mobile phones, than how could Nokia make marginally the perfect cameraphone if they even aren't in camera business, considering that Nokia also has financial difficulties.
[ This Message was edited by: puestadelsol on 2013-07-02 10:49 ]
Nokia invested heavily in the 808 and it was a very good camera in a mediocre package, an example of how to not use your investment efficiently, and they are still a fringe manufacturer. Sony have invested more wisely in there development and have started to build a strong base from which to really grow.
Sony absolutely have to manage their finances wisely. They've been in the red for many years and rebuilding is all about making a strong foundation whilst saving resources to be able to put on a show.
Gung-ho all glory development is a fast road to implosion, and I'm going to be bold and say Samsung will feel the bite of overspreading their enthusiasm in the next few years.
I have a dig bick
You read that wrong |
aamwng
Joined: Mar 05, 2011
Posts: 195
From: UK
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Like, really... -_-'
Sony is complaining about the lack of money, even though they would have the experience, what others don't have, and considering the production cost of units they sell their phones maybe with the highest profit margin after Apple.
All i have to say is. Oppo buys tech, whereas Sony invest and create tech. One prime example is the camera on oppo find 5. It is the Exmor RS. Also, Sony is lacking money because many of their OTHER departments aren't making money, like TV and computer. As you can see from apple, you dont need to have experience to make a phone, but you need experience and money to innovate.
And it's a shame that I can't name any feature of Xperia Z, what Oppo find 5 doesn't have, except the Sony label, the price and the marketing hype around nothing.
Waterproofing in a 7.9mm body is something to be impressed with. There are many software based features that Sony have and Oppo dont. Also, they have no eco-system...
We might wait Honami, but if it will have "just" it's 20 mp sensor without Xenon flash, optical image stabilization, zoom, what real, functional improvements would it offer compared to Z. In my opinion -nothing.
I don't care about the processor if it functions without lags, and smooth. I won't be happier with another improved low light performance camera if I can't take decent shots at a party.
Well, from what i've heard, Honami wont just have a 20mp sensor. So...
That why Nokia EOS and Galaxy Zoom will offer something additional compared to competition. BTW, the use of Xenon flash we can't call innovational, they just remembered that it wasn't something uncommon between 2006-2009, but suddenly the whole world have forgotten it, just focusing on touch screens, operating system of smartphones and processors' performance.
I can understand EOS, but Galaxy Zoom? Really? I would rather buy a compact camera and a phone than that thing. It's not a good look, and i dont think the camera is that good for that size either.
Dont know why people complain about the price of a Sony flagship anyway, look at Samsung, much more expensive for some plastic. Also, yes chinese phones are cheap, but build quil is not as good and the chance of you upgrading to KLP is slimmer than Sony's. You pay for what you get i guess.
[ This Message was edited by: aamwng on 2013-07-02 12:04 ] |
michaellas20
Joined: Jun 17, 2013
Posts: 2
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I cant wait to get my hand on this phone.
BTW, @Ramu will the battery last for days  as previously leaked in this forum?
Also, Xenon will be a +1, but if it will compromise thickness , then i don't need it as i rarely take pictures at night
[ This Message was edited by: michaellas20 on 2013-07-02 12:18 ] |
unknownC151A
Joined: Oct 15, 2012
Posts: 459
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On 2013-07-02 09:53:08, mediar wrote:
On 2013-07-02 09:34:53, supercoolman wrote:
look at all of the smart phone manufactures. I think Sony is doing ok on its updates if you take into account that SE was being acquired and restructured into SMC. Windows 7/7.5 phones simply can't update because M$ declared no support for them. HTC and Samsung only update flagships, but their latest flagships are not so different from the older flagships (GS3/4, One/One+, BF/BF+). Apple forces update, but whether your older iPhone can run the update smoothly or not is a different story. Apple's forced update forces you to buy new phone. This indirectly says older iPhones are no longer supported.
Unfortunately not the acquisition and restruction, but the internal fights in Sony are the main reasons for their inability to catch up with the competition. And, as some info came from XDA some time ago, these fight aren't going to stop anytime soon, which still stops me from putting any hope on them. Furthermore, when you pay so much money on their flagship, like I did in 2011, you expect to get product support on par with competitor's flagships, or at least better than the mid-range phones, which isn't the case with Sony... Getting close to no support and software updates for the flagship because of some internal fights or the mid-range phones is not an excuse, but a shame. I'll wait better times for Sony. Till then I'll go for Samsung because of the support their flagship gets.
Buy I just came to say that Sony finally managed to get the UI of its custom skin right and I appreciate that.
[ This Message was edited by: mediar on 2013-07-02 09:08 ]
A little reminder:
LG Optimus G - No signs of 4.2
HTC One - Update is delayed, launched in Tawain today
It seems Sony is the only with full 4.2 deployment, please stop crapping.
Yes, Samsung is better. But second in the Android throne is Sony fortunately. |
MyP910
Joined: Feb 16, 2005
Posts: > 500
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On 2013-07-02 13:15:30, unknownC151A wrote:
A little reminder:
LG Optimus G - No signs of 4.2
HTC One - Update is delayed, launched in Tawain today
It seems Sony is the only with full 4.2 deployment, please stop crapping.
Yes, Samsung is better. But second in the Android throne is Sony fortunately.
Samsung is better ? definitely not in every aspect. There is no single reason, samsung is better. |
MartenR
Joined: Apr 01, 2013
Posts: 313
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So far the reaction to Honami's leaks have been so negative. Everyone is bashing it for huge bezels, high pixel count etc. Seems like people liked Z a lot more. It seems to be a flop before it even gets announced. | |
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Posted: 2013-07-02 11:16
