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Sony to buy off Ericsson's shares in their joint mobile business |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Looking at where  is at the current state of play, would maintaining the current status quo be good for Sony Ericsson? Or is Sony Ericson under 'Sony' not breathing new life into the venture?
There are plenty of good reasons for a Sony takeover, such as the ones mentioned above, and the most obvious one is bringing phones to market quicker and keeping up with the competition, which is simply not happening right now. The smartphone market moves so quickly that launching phones which are months behind the competition are almost not worth launching at all if they are regain the mindshare and marketshare from Apple and Samsung etc
Bringing the business in-house will help change this. Whatever happens, things need to change: the SE mobile business needs a good injection of technological know how and it needs to become more nimble. Sony is looking the way forward right now. T
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Shino03
Joined: Dec 22, 2008
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From: Pearl of the Orient Seas
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Off topic question:
If I buy a new xperia phone today and then after a month sony and ericsson officially break up, will sony support my phone or will it be the same with what happened to uiq users when it died? |
Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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They will support the SE phones, think of this like when the joint-venture was formed. The Ericsson t68i (which later became SE) was still supported.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
randomuser
Joined: Sep 13, 2011
Posts: > 500
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Kaz Hirai, the next CEO of Sony talked about and the importance of the smartphone market earlier today at AsiaD. Some of the key statements he made :
"The Sony Ericsson management team and the Sony team just have to work closer together. Now, because it's an integrated user experience between phones, TVs, etc., we're making SE more integrated in the decision making process."
On Sony buying out news:
"I won't comment on that speculation, but what I can say is this -- after April, the latest management change at Sony... one of the things I've done is said that the SE component is a hugely important part of our strategy going forward. We have to work in lockstep with SE, and we have to understand what each other is trying to do, from marketing and everything else. It needs to be seen as a seamless offering." |
adsada
Joined: Aug 23, 2008
Posts: > 500
From: Scotland
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On 2011-10-21 11:41:09, randomuser wrote:
Kaz Hirai, the next CEO of Sony talked about and the importance of the smartphone market earlier today at AsiaD. Some of the key statements he made :
"The Sony Ericsson management team and the Sony team just have to work closer together. Now, because it's an integrated user experience between phones, TVs, etc., we're making SE more integrated in the decision making process."
On Sony buying out news:
"I won't comment on that speculation, but what I can say is this -- after April, the latest management change at Sony... one of the things I've done is said that the SE component is a hugely important part of our strategy going forward. We have to work in lockstep with SE, and we have to understand what each other is trying to do, from marketing and everything else. It needs to be seen as a seamless offering."
That then implies that there will be no buy out?  If he talks about just working closer with SE, yay!
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Shino03
Joined: Dec 22, 2008
Posts: > 500
From: Pearl of the Orient Seas
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On 2011-10-21 10:33:53, Dups! wrote:
They will support the SE phones, think of this like when the joint-venture was formed. The Ericsson t68i (which later became SE) was still supported.
Thank you. That was a relief.  |
Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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@Shino03
You're welcome mate!
@adsada
It does appear like he is saying there won't be any buyout. The problem is he is not tackling the question or rumour directly and that worries me. He could be talking about the now, the period in-between the negotiations and the actual sale, which means they'll work even closer with SE until the buyout.
There really is nothing in that story that makes me think the status quo will remain over at SE into the future.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
bl-gr-n
Joined: Dec 28, 2010
Posts: 113
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Ericsson reports a billion profit for the third quarter 2011.
Sony do they still make losses on their main branch, the electronics manufacturing, Sony is involved in banking and other investment companies that makes profit but their main branch is/was electronics.
SonyEricsson are soon among the "nose bleeds" passed by ZTE and Huawei among others.
A lot of SE misfortune can be blamed on the boards of SE Sony and Ericsson, for instance the stupid decision to only allow Sony Memory stick cards in SE phones, for many years.
A decision made not from the customers demand or market researches, just a plain decision from the board, to boost sale and market-share for the Sony Memory Stick format.
Thats just one example of bad management of SonyEricsson
Also check what happened with the camera technology Sony bought from Minolta(RIP), The deal gave Sony a foothold in the DSLR camera market. Still Nikon and Canon have nothing to fear from the competition from Sony.
For me, I haven't and won't buy anything Sony, have no Sony products at all at home, exept for three phones SE Hazel, Second hand SE K850 and a SE G900 (The G900 was paid by a pastry from a vending machine at work  ) |
smclion102
Joined: Aug 12, 2010
Posts: > 500
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Hirai refuses to rule out Sony Ericsson sale
'Doesn't matter if it's a joint venture or not'
While Hirai didn't confirm the joint venture will be bought out, the number of rumours around the issue, plus Sony's in-house tablet range, mean it seems ever more likely we'll see Sony striking out as a solo mobile phone brand in the future.
[ This Message was edited by: smclion102 on 2011-10-22 04:08 ] |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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This new Sony mp3 player makes me think it's Sony behind the Sony Ericsson designs.It reminds me of the Ray with the rounded home button
Phone?? What phone?? |
masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
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although this started with strong intentions, the more it drags out the harder its going to be for a split.
its really decision time now and I do hope that Sony go their own way and that Ericsson stick with what they do best... networks etc
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randomuser
Joined: Sep 13, 2011
Posts: > 500
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If only SONY made this a phone 
[ This Message was edited by: randomuser on 2011-10-22 15:48 ] |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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+1. The uncertainty of the 'will they or won't they' scenario can't be good for the venture. They need to look at the opportunity, look at what the potential gains are and run with it. People are hyper critical of Sony but mostly their designs are great, media integration is fantastic and the potential is there for something great.
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bart
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
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The JV was a bad idea.
The moment it happend Ericsson was making big steps forward in terms of profit and market share.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA |
jack00
Joined: Feb 20, 2003
Posts: > 500
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On 2011-10-22 19:07:31, bart wrote:
The JV was a bad idea.
The moment it happend Ericsson was making big steps forward in terms of profit and market share.
not in the first place
sony as content provider and ericsson as a hardware provider, were an ideal partner on paper
but in the last years several business decisions just made it impossible for them to be successful
moving factories to china, getting rid of typical swedish design and concentrating on low end devices are just three of those decisions
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Posted: 2011-10-19 13:48
A-D-S-A-D-A 
