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Is Sony Ericsson doomed? |
carkitter
Joined: Apr 29, 2005
Posts: > 500
From: Auckland, NZ
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@Dogmann
100 Million SE purchasers in 2007 agree with me and 50 million so far this year. Don't take Esato as being representative of the entire market, its not.
Your little biography confirms what I said earlier, the most vehement critics here are PDA fans, now mostly Nokia owners who just can't see that SE is a specialist in (what you call dumb) feature phones.
Nobody diagrees that SE lost its way when it went Evolutionary with the K850 instead of Revolutionary like Nokia did with the N95. But why the aggro? Nokia can afford to experiment and gamble with models like the N95, SE felt it needed to stick to its knitting but has come off second best. Its currently re-inventing itself as the maker of the best-looking phones; a strategy which is sure to improve things, but they still need the must-have features too - wifi, large screens, touchscreens, better video...
Like I say, they are not so far from success. They are at 9% of the market, the best they've ever had was 12%. They won't threaten 20% or 40% market share even with an iPhone killer or N95 killer or the perfect PDA. Let's be realistic. I would define success as returning to 12% of the market and growing at a faster rate than the market. That's exactly where they were only a year ago.
Doomed in a year? Hardly! 
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Sirhackalot
Joined: Aug 10, 2004
Posts: 463
From: Bermuda, Uk
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Quote
They are on denial, thinking too highly of themselves and not listening to their very own customers.
Sony are playing along till Ericsson becomes weak by its own stupidness and later gobles it up 100%.
Agree with the statement. But ill probably buy one more good looking se b4 i fcuk em off completely. There isnt no hope. If you think about it everywhere you go somthing is depretiating in quality. Ppl are start to care less about things that have to be done and r getting lazy. With the release of the K850i its just the start of the downhill course for  Se tried to path the original os to some new A2 os and its unstable, enough for phones to do what xp done b4 the first servic pack. Se has no choice but to sell the prone to be brick products stock up in there warehouses.
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carkitter
Joined: Apr 29, 2005
Posts: > 500
From: Auckland, NZ
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On 2008-07-27 02:35:09, Sirhackalot wrote:
...But ill probably buy one more good looking se b4 i fcuk em off completely. There isnt no hope. If you think about it everywhere you go somthing is depretiating in quality. Ppl are start to care less about things that have to be done and r getting lazy. With the release of the K850i its just the start of the downhill course for Se tried to path the original os to some new A2 os and its unstable, enough for phones to do what xp done b4 the first servic pack. Se has no choice but to sell the prone to be brick products stock up in there warehouses.
I don't really get what you saying. Are you saying that you'll follow the crowd and leave but not yet because thier products still appeal to you?
That's just dumb. What a position to take! You're admitting to not understanding the debate.
"If you think about it everywhere you go somthing is depretiating in quality. Ppl are start to care less about things that have to be done and r getting lazy."
An interesting statement. I've also noticed that consumers are becoming merely operators of technology and not understanders of technology. As a qualified Mechanic I'm staggered by how many males can no longer carry out basic servicing on a modern car. And how difficult it is to buy any Automotive Electrical equipment these days. How many poeple know what a Relay is let alone how to wire one up? How many geeks can wield a soldering iron and a parts catalogue and build a computer from scratch which is where Bill Gates and Steve Jobs started way back when? But Apple is as much to blame as anyone when they create products like the iPod and iPhone which are designed to be spoon-fed multimedia content unlike A200 and S60 (I'm thinking N95) which can CREATE sophisticated multimedia content. I've also read comments in blogs on this subject, and it seems to me that are one of the last places a thinking person CAN find solace. I had a V630i and a Samsung Z400v at the same time (same price, similar spec) and am still unable to find any free themes or theme creators for the Samsung while the V630 can be infinately customised with K610 and W810 themes. The Samsung PC Suite is unstable with XP sp2 BT drivers, awkward to use and has minimal features while the PC Suite is better and MyPhoneExplorer is awesome.
If I became an LG or Samsung owner (my wife uses the Z400v), I'd have to become a lemming who is stuck with only the minimal features available on the handset at purchase. With handsets, the inital package is just the beginning. And I haven't yet become involved with Modding Camera Drivers and Flash menus, XS++ and Java Applications, though at Uni I've just started to learn Java Programming last week.
Still more reasons to stick with
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razec
Joined: Aug 20, 2006
Posts: > 500
From: Mars
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One thing that makes me stick with SE is this:
-The ability to dress up your phone with native accessories, most brands nowadays do not offer the same level of accessorizing our phone just like what SE does.
10 years at Esato |
Sirhackalot
Joined: Aug 10, 2004
Posts: 463
From: Bermuda, Uk
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I don't really get what you saying. Are you saying that you'll follow the crowd and leave but not yet because thier products still appeal to you?
That's just dumb. What a position to take! You're admitting to not understanding the debate.
Thats exactly what im saying. Just like a beautiful women any man would rather want one over anything less in terms of looks. SE in this case is the beautiful women and i really like the designs they are presenting, but then again these are phones you can't help and negotiate solutions to their problems and, issues so id rather want somthing reliable that will last me for the rest of my up comming college year then to be going through the send, wait, pay and, repair route all over again. Get it!
Off Topic
with the c702 and c905 being a200 based phones just like the k850i i dont see any huge benifit beside a possible 8.1 mp cam that may produce worst pics just like the k850i to the k750i. The X1 is my next buy, plus the last phone ive owned that wasnt 12 desktop was the p800.
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Seanypoos
Joined: Apr 02, 2007
Posts: 44
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sony ericsson need to change their name to ericsson sony...maybe thatd get sales up...? |
vlotnet
Joined: May 11, 2008
Posts: 88
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the a200 is a budget phone & budget phones are for those with a low budget...duh!!!
...or people who know what they want, and what they want happens to be satisfied with a simpler phone.
There are so many reasons people buy a phone, from looks to size to price to functionality, to controls, to the way a particular thing was done or implemented. Budget comes in of course, but there are so many other factors at play, and I'd argue most are satisfied with lower-end phones and I'd also argue the overhwhelming majority of the market aren't enthusiasts that want the kitchen sink in their phones. Sure the enthusiast and smartphone market is important, but I think it gets way too much attention on how it impacts financial performance on enthusiast forums like this one.
http://www.sonyericsson.com/c[....]nancialpressreleaseq2-20080718
" Sales for the quarter were Euro 2,820 million, a decrease of 9% compared to the second quarter of 2007 due to unfavourable exchange rate fluctuation, continued slowing market growth in mid- to high-end phones and increased competition. Gross margin also decreased compared with a year ago reflecting a less favourable product mix, with particular impact in Europe, and increased price competition in general. "
So, to summarize:
1) unfavourable exchange rate
2) continued slowing mid-to-high-end market growth
3) bad product mix
"Average selling price (ASP) for Sony Ericsson decreased both sequentially and year-on-year due to the impact of a greater proportion of lower priced phones in the product portfolio, as well as increased price competition in the market for mid- to high-end phones. Market share for the second quarter is estimated to be around 8%."
Summary:
Lower Average selling price 'cause of:
1) greater proportion of lower-priced phones in product portfolio
2) increased price competition
Down the bottom we see:
"Sony Ericsson forecasts that the global handset market for 2008 will grow at a rate of around 10% from more than 1.1 billion units in 2007, with continued decline in industry ASP. The majority of this growth is expected to be in emerging markets where lower priced phones dominate."
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SE have apparently identified as the low-end as the big growth market in developing economies, and it seems like lately that's where a lot of their effort is going, if recent announcements are anything to go by. So I'm guessing more UNIQUE offerings in their lower-end. The 3.5mm jack and radio focus in one model is testament to some of this thinking, I think.
I think that's great.
Apologies if these facts have been repeated, I didn't read the whole thread. And given how some of SE's newly-released low-end is priced right now, I think they are either insane or mad financial geniuses  |
Sirhackalot
Joined: Aug 10, 2004
Posts: 463
From: Bermuda, Uk
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the k850i is a a200 based phone and last time i checked it wasnt a cheap phone. Not even all a100 phones r cheap. a1 and a2 are just systems versions they dont determine the price. T series are usually cheaper then the w and k series.
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Sirhackalot
Joined: Aug 10, 2004
Posts: 463
From: Bermuda, Uk
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@ vlotnet
I remember my pops mentioning lost or dropped 50% in somthing. Not to sureexacty what it was as i was busy atm but either way 50% of somthing is alot and it surely wasnt a gain.
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golemsmate
Joined: Nov 09, 2007
Posts: 442
From: United Kingdom
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motorola phones are terrable but se are bringing out amazing phones so they will pull through! |
JAGUY85
Joined: Oct 17, 2003
Posts: > 500
From: Jamaica
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And the verdict is? 
My  History: T310.K700>K750>W810>K800>W850>K800>K810>P1>X10a>? S. B. R. Jr. |
BBS
Joined: Nov 02, 2002
Posts: 202
From: Hong Kong
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On 2008-08-16 06:52:38, JAGUY85 wrote:
And the verdict is?
No winner............... |
carkitter
Joined: Apr 29, 2005
Posts: > 500
From: Auckland, NZ
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Well, judging solely on the result of the Best Debater Award one could conclude SE are dead and buried and Nokia is our new object of affection. If that's the case why are we all still here? It's like attending church after the existance of God has been proven false - pointless.
Call me whatever you will, I will always remain a believer.
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yea g
Joined: Jul 02, 2008
Posts: > 500
From: New Zealand
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sony ericsson will stay ahead of motorola for years  |
Intrigue
Joined: Jun 19, 2008
Posts: 31
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On 2008-07-27 05:02:27, Seanypoos wrote:
sony ericsson need to change their name to ericsson sony...maybe thatd get sales up...?
hehe |
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Posted: 2008-07-27 02:00
T68i 
