Apple among the worlds top-ten most valuable brands for the first time

Interbrand has released its list of the worlds top-100 brands excluding privately held companies. 

Apple has jumped from 17th to 8th place were the brand value has increased from $21.14 to $22.49 billion. A 58 percentage increase since 2010. Google is one of the other 4 companies in the top-10 list with direct interests in the telecom industry. The company rank has not changed since 2010 and still ranks at number four. But the company value still increased from $43.55 to $55.31 billion. The other telecom related companies are Intel on 7, Microsoft on 3 and HP on 10th place. All the top-10 companies has increased their value since 2010 except Microsoft with a 3% decrease in value.

To calculate the brand value, Interbrand finds its estimates based on projected profits discounted to a present value. The discount rate is a subjective rate determined by Interbrand and Wall Street equity specialists and reflects the risk profile, market leadership, stability and global reach of the brand

Nokia used to be number 8 on the list, but this place is now taken by Apple. Nokia is pushed down to number 14. Samsung is not a small player either with a 20% increase in value from $19.49 to $23.43 billion and a 2 step range improvement.

Sony has reduced its brand value with 13% from $11.35 to $9.88 billion. Down 5% on 56th place, we find Blackberry. New on the 2011-list is HTC on 98 place, with a value of $3.5 billion. 

via, source