Take a look at the latest Xperia TV commercial made by famous director Wes Anderson

Sony has previously communicated that the company will boost its brand recognition by spending record high numbers on advertisement this year. The first to receive some of the spending is Wes Anderson, a famous Hollywood director responsible for movies like Fantastic Mr. Fox, Rushmore and Royal Tenenbaums. Some consumers might not be aware of the Sony/Ericsson divorce and that might be another reason why the company wants to communicate that it is Sony Mobile and not Sony Ericsson that makes smartphones these days.

The storyline in the TV commercial is based on the thoughts from a 8-year-old boy and how he thinks smartphones works. According to the 8-year old Jake, there are no memory chips, sensors or radio receivers inside smartphones, but instead several robots of various sizes that can predict the future, record the stuff on them self which they like doing because they never actually saw what it is like in the human life

Mr. Anderson has got help from other skilled artists of course. He could not have done all this by himself:

• Made 9 custom sets
• Created 37 hand-crafted model
• Used over 10.000 man hours

Jonsi from one of our favourite bands Sigur Ròs, is responsible for the music.

From the setup:

source