TAT - The Astonishing Tribe acquired by RIM
2 December 2010 by Olav Hellesø-Knutsen
Today, RIM, the maker of Blackberry mobile phones announced that it has acquired the Swedish user interface company TAT
TAT is know in the mobile phone industry for making elegant user interface for many mobile phones. Sony Ericsson, Nokia and others mobile phone makers are using TAT as the solution provider of design of user interface including navigation icons and overall interface design of more than 470 million devices. According to TAT, this year 20% of all touch phones and 200 different device models are developed with the help from TAT.
Two of TAT's main products are TAT Cascades and TAT Home
The risk for TAT after the RIM takeover is of course that other manufactures not will see TAT as an independent contractor anymore and instead look elsewhere for UI jobs. On the other hand, a similar takeover with Nokia's 2008 acquisition of Trolltech (later QT) - a cross platform UI framework, did not scare away Trolltech's customer base.
TAT has offices in Sweden, South Korea and USA
Below is a short experience video clip from TAT that show how they see a normal day in a couple of years. Come back to this page in 2014 and see if they were right