Sony Ericsson parts with Advertising Company

29 July 2006 by axxxr

News Articles:

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Android 4.1 Jelly Bean ready for Sony Xperia P, Xperia Go and Xpeia E dual

Sony releases Jelly Bean update for Xperia Tablet S

Latest Sony Xperia smartphones have a non-functional screen lock

Sony announced two mid-range smartphones with the Xperia L and Xperia SP

Technical details:

• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR

Bartle Bogle Hegarty has resigned its multimillion-dollar Sony Ericsson global advertising account after six years following creative differences.

BBH created adverts such as the recent K800i "never miss a shot" altogether BBH has carried out several global advertising campaigns for Sony Ericsson.

BBH won the creative assignment for the mobile phone joint venture between Swedish company Ericsson and Japanese firm Sony at the end of 2001, following the creation of Sony Ericsson in August of that year. The agency beat Saatchi & Saatchi, which handled Sony's mobile products in the UK, to win the account.Sony Ericsson spends �8 million in the UK and an estimated �50 million worldwide on its advertiseing campaigns.

BBH's decision to resign the account is said to stem from a disagreement over creative direction. In a statement, BBH said: "This decision is based on differences of opinion regarding the creative direction of the brand. The decision remains amicable and both companies wish the other every success for the future." Source: Brand Republic

One of the famous ads created by Bartle Bogle Hegarty for Sony Ericsson: