In an April 4 report, the Chinese-language
Economic Daily News said that Sony Ericsson held a 40% share in the Taiwan 3G handset segment.
The K610i, which was available in bundled sales starting at NT$3,990 (US$121), has been the top-selling 3G handset for three consecutive months, accounting for a 3.6% share in the market, Yeh indicated.
Additionally, the ratio of the 3G handsets to the total handset market in Taiwan expanded to 26% in February from the 20% at the end of 2006, with shipments of 3G handsets likely to reach two million units by year-end 2007 and pushing the ratio to 30%, Yeh estimated.
The competition between Nokia and Sony Ericsson will advance into the 3.5G segment starting in the third quarter when Nokia launches its N95 and Sony Ericsson introduces its Z750, according to market sources. The N95 and Z750 are both the first 3.5G handsets to be launched, respectively, by the vendors in the Taiwan market.
On April 3, Sony Ericsson launched three handsets – the W610i, W200i and Z310i – in the Taiwan market, with suggested retail prices of NT$10,990, NT$6,900 and NT$4,980, according to company sources. source:digitimes
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