| Author |
Sony Ericsson New Brand Message: make.believe |
karmic
Joined: Aug 17, 2009
Posts: 10
PM |
is this means that SE is making us to believe that they can do compete in quality
like apple?  |
|
|
anonymuser
Joined: Dec 17, 2002
Posts: > 500
PM |
Sounds like make believe to me.
Seriously, as others have said, this kind of marketing hooplah is exactly where SE don't want to be investing right now. The concept is essentially meaningless, the branding wide open to misinterpretation, and as carkitter says this kind of corporate guff is likely to alienate far more people than it attracts. People want solid, innovative, carefully conceived products, not to be deafened by pointless and empty sloganeering.
Xperia, Walkman, Cybershot, Entertainment Unlimited, PlayNow, make.believe - how many more labels can they fit on the box?
Design a good range of phones and let the quality talk for itself, that always used to work..
[ This Message was edited by: Boinng on 2009-09-04 08:44 ] |
markphil
Joined: Jul 19, 2008
Posts: 435
From: Philippines :D
PM |
Sony like no other he he he 
I own K550i Pearl White R8BA024 08W03 and K810i Golden Ivory R8BE001 09W03 |
WhiteEye
Joined: Jun 20, 2006
Posts: > 500
From: Jakarta, Indonesia
PM, WWW
|
Here is a screenshot from SONY make.believe special site.
[ This Message was edited by: WhiteEye on 2009-09-04 09:14 ] from my observations, sometimes it's better off not knowing. |
juris15
Joined: Jul 19, 2008
Posts: 289
From: Philippines
PM, WWW
|
‘make.believe’ unites Sony’s communication efforts across electronics, games, movies, music, mobile phones and network services. Sony has stated that ‘Believe’ is the power of inspiration, while ‘make’ is about crafting inspiration into products and experiences for our consumers. The ‘dot’ is the place where they meet.
Sony Rebrands Itself, Drops ‘like.no.other’ And Adopts ‘make.believe’
[ This Message was edited by: juris15 on 2009-09-04 11:30 ] |
c_vignesh
Joined: Aug 16, 2004
Posts: > 500
From: TamilNadu,India
PM, WWW
|
Rebranding & new campaigns...... whats the use 
no real range of upcoming phones to look forward to ..except xperia x2 maybe ...... 
nokias,samsungs,lgs, htc's are running riot with various phones at various price ranges ...personally i feel let down after 5 years of  
|
razec
Joined: Aug 20, 2006
Posts: > 500
From: Mars
PM |
@WhiteEye and Juris:
From your post it seems like Sony and are starting to work as one company. perhaps it would take them time before we can see the results of pursing this unified slogan.
10 years at Esato |
se_love
Joined: Nov 12, 2008
Posts: > 500
PM |
On 2009-09-04 14:15:02, razec wrote:
@WhiteEye and Juris:
From your post it seems like Sony and are starting to work as one company. perhaps it would take them time before we can see the results of pursing this unified slogan.
And this is definitely when things will really start being interesting. Also hmm is it me or are the hopes of the SE logo being with a light inside becoming a reality? |
Raiderski
Joined: Jul 03, 2006
Posts: > 500
From: Poland, Hell, Mountains
PM, WWW
|
we won't survive in next financial quarter of 2009... make.believe 
|
razec
Joined: Aug 20, 2006
Posts: > 500
From: Mars
PM |
Too much with all this pessimism. can't we at least show some moral support to SE even on this very simple way?
[ This Message was edited by: razec on 2009-09-04 13:46 ] 10 years at Esato |
juris15
Joined: Jul 19, 2008
Posts: 289
From: Philippines
PM, WWW
|
maybe....
make.believe is ready to beat nokia, samsung and lg
[ This Message was edited by: juris15 on 2009-09-04 13:56 ] |
se_love
Joined: Nov 12, 2008
Posts: > 500
PM |
On 2009-09-04 14:42:32, razec wrote:
Too much with all this pessimism. can't we at least show some moral support to SE even on this very simple way?
[ This Message was edited by: razec on 2009-09-04 13:46 ]
Hey I'm all for it man. I really want Se to strive and become king again. If things can get more Sony shabang technology wise and SE hell yes with pricing we can get some winners. |
anonymuser
Joined: Dec 17, 2002
Posts: > 500
PM |
On 2009-09-04 14:42:32, razec wrote:
Too much with all this pessimism. can't we at least show some moral support to SE even on this very simple way?
Just think about what you're saying here. SE have announced a slogan - or at least sworn allegiance to a slogan dreamt up by some marketing people at Sony Corp. That's all. They haven't actually achieved anything, they haven't made any promises to anyone, they haven't invented anything or created anything new, they've just repeated some words that someone in marketing thought sounded neat.
We (as customers) should show moral support for that? Pat them on the back and say well done? Promise to buy their next phone now that it's going to include the words "make.believe" in the advert?
Give over.
|
se_dude
Joined: Nov 07, 2007
Posts: > 500
PM |
^^hey boinng.Has your iphone blasted yet?
October should be good for SE.Aino,Satio,Yari,X2 lined up for release and with the W995 doing well should be good for SE. |
gtr83
Joined: Sep 27, 2008
Posts: > 500
From: Indonesia
PM |
@se_dude: Oh I see definitely several paragraphs coming your way. No offense Boinng.
Nokia 3520 > 6600 > W800i > W890i > C702 > C905 > BB 9500 > Samsung INNOV8 |
|
|
Posted: 2009-09-04 06:44
