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Forum > Regional > Asia Pacific > Sony Ericsson To Enter Korean Mobile Phone Market In 07

Author Sony Ericsson To Enter Korean Mobile Phone Market In 07
goldenface
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Posted: 2006-12-29 18:06
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It sounds like they gave up before they started. :)

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tranced
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Posted: 2006-12-29 18:37
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@mikespal: thanx for the info. what kinda model they should start with, high, med or low end phones?
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BobaFett
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Posted: 2006-12-29 19:40
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@mikespal if a nation got used to fones that sounds and behaves like a nintendo, hard to accept quality. I go crazy of their menu sounds and most of them looks childish. Lately their irda and bt was able to send contacts and that was all. No thms, games etc for those funky devices. Its another market, thx god, far away from europe, the cradle of the one and only mobile tech

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goldenface
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Posted: 2006-12-29 22:33
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@boba. Ericsson handsets are good but now they would be decidedly agricultural compared to whats on offer. Sad but true.

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manoj_299
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Posted: 2006-12-29 22:52
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I wonder Why Erricson take so longer to enter that market?
BobaFett
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Posted: 2006-12-29 22:59
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Imo se have to pay a lot of money to enter the market there, just in every biz, if u pay, u are in

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goldenface
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Posted: 2006-12-29 23:02
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SEs flagship markets are Europe and Japan. As has been stated. korea is Asia's 3rd largest mobile market, much more advanced than Europe. The USA is another battle altogether.





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[ This Message was edited by: goldenface on 2006-12-29 22:18 ]
bart
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Posted: 2006-12-29 23:07
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i thinks SE's strategy is quite clear. keep a strong and growing pressence in europe and asia, and charge the special asia countries like india and korea.
in 2008 they'll probably go for north america.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA
goldenface
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Posted: 2006-12-29 23:25
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@bart I would say the US is harder for SE to crack than India. MMS, musicphones cameraphones, convergence devices in general, haven't had the same take up. Even SMS still isn't commonplace. Although high-speed networks seem to be emerging in the US which is interesting. If SE can make an impact in Korea then wow, I think they would have achieved something special. I truly believe that.

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[ This Message was edited by: goldenface on 2006-12-29 22:30 ]
bart
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Posted: 2006-12-30 01:34
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market leader in korean of finland, now that would be special.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA
goldenface
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Posted: 2007-01-02 09:13
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That would indeed be some feat. It would need to come with some serious hardware to enter the fray in Korea - probably one of the toughest markets.

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[ This Message was edited by: goldenface on 2007-01-02 08:13 ]
JK
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Posted: 2007-01-02 09:40
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Quote:

On 2006-12-29 12:58:31, mustafabay wrote:
Quote:

On 2006-12-29 08:05:21, 786KBR wrote:

I think Hyundai went bankrupt and were bought over by Renault.
Kia is owned by .... I forgot but I doubt its 100% Korean owned.
Come to think about it Daewoo also went bankrupt!



Actually Hyundai is doing just fine, Kia was the one that was in trouble a few years back and is currently owned by Hyundai. GM owns Daewoo and announced it bankrupt a year or so ago, and hence it ceased to exist. Now in Egypt we get Chevys made in Kprea Oh ans since I'm already way of topic, Renault bought part of Nissan, a Japanese company if you were wondering.




Ye well, as long as my Fav brand VW owns quit a bit, Audi, Lambo, Buggati and Bently to name just a few.
Residentevil
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Posted: 2007-01-03 04:50
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I think the Koreans would like SE phones.
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carkitter
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Posted: 2007-01-15 23:52
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Quote:

On 2006-12-28 03:29:11, qwerty1235 wrote:
Doesn't Korea use CDMA bands?



That's what I thought!

Anyone know how much market penetration GSM/UMTS/HSDPA has in Korea?

I'd say that network infrastructure may be the first hurdle.

Overcoming local product preference is simply a matter of marketing and strategic partnerships with local companies.

Nokia and SE products are easily good enough to have broad appeal.
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Bambino
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Posted: 2007-01-16 02:20
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Quote:

On 2006-12-30 01:34:32, bart wrote:
market leader in korean of finland, now that would be special.




No, it would be "AMAZING"
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