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Sony Ericsson To Enter Korean Mobile Phone Market In 07 |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Sony Ericsson, the world's fourth-largest mobile phone maker by shipments, plans to enter the highly competitive South Korean mobile phone market in 2007.
"Sony Ericsson is in talks with Korean mobile carriers about installing the WiFi wireless Internet platform on its phones to be launched in Korea," said a spokesman for SK Telecom, Korea's leading mobile carrier by subscribers.
Sony Ericsson may launch high-end phones in Korea in the second half of 2007, when HSDPA is commercialized, the spokesman said.
SK Telecom hasn't yet decided whether to buy mobile phones from Sony Ericsson, he said.
Officials at Sony Ericsson couldn't immediately be reached for comment.
South Korean manufacturers such as Samsung Electronics and LG Electronics dominate the domestic handset market. In South Korea, around 40 million people out of a population of 48 million carry at least one mobile phone.
Motorola, the world's second-largest handset maker, is the sole foreign vendor in Korea, with a market share of about 10%, according to Shinyoung Securities analyst Seung Woo Lee.
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tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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well, i expect that  kicks the korean market. it's such a pity that is not around there, but im glad that they soon will.
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dr_thug
Joined: Nov 11, 2004
Posts: > 500
From: India
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Tough market...South Koreans prefer home chaebols like Samsung,LG etc to foreign companies.
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Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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This is going to be very very tough for SE. Hope they have a thoroughly thought through strategy. |
tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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but this is a tough brand toooooooo!
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tindo196
Joined: Mar 10, 2004
Posts: 252
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errrrrr with what exactly ,last time i checked they were kind of lacking or slacking in all kinds of innovative developments-well unless they specifically target the lower-end of the market |
BobaFett
Joined: Jan 06, 2004
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From: Kamino (wish it would be Lund)
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no offence, but i would be really happy if samsung and lg would stay inside of korea, i wouldnt miss it here...
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bart
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
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hehe well said boba.
i think SE will be going after 2007, and with a small attack on its home market everything is possible. you never know when a model becomes a hudge hype. and i think every extra phone sold for SE is a step in the right direction.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA |
BobaFett
Joined: Jan 06, 2004
Posts: > 500
From: Kamino (wish it would be Lund)
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But is korea ready to face real tech? :-)
This message was posted from a 6233 |
jmcomms
Joined: Mar 12, 2002
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From: Jonathan Morris
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Very risky. Motorola has had some, very, limited success. Nokia had none at all and pulled out.. Let them try, but without wasting too much money if things don't work.
Jonathan Morris
Editor, What Mobile magazine - the UK's leading mobile phone magazine
www.whatmobile.netforum.whatmobile.net
Twitter @jmcomms |
bart
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
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the fact that nokia failed is alarming. but then again if motorola can grap some marketshare i'm sure SE can 2.
maby with an emotinal design, who knows what hype they can create.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA |
qwerty1235
Joined: Oct 28, 2006
Posts: 34
From: Melbourne
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Doesn't Korea use CDMA bands? |
shaliron
Joined: Jan 15, 2006
Posts: > 500
From: Melbourne, Australia
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I think SE is going to chase market share in 2007, this being a prime example.
A wooden spoon is a spoon made from wood. Source: WikipediaWinner of: Best Thread (Huge SE Portfolio) 2007, Best Post (Huge SE Portfolio) 2007, Best Signature 2007, and 2nd Best Nickname 2007. |
mustafabay
Joined: Sep 27, 2004
Posts: > 500
From: Egypt
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But one thing SE might do is launch Japanese developed handsets in Korea, it is possible.
I don't want a signature anymore. |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Everyone would agree that the Korean market might be a tough nut to crack but what does have on its side is some great brands such as Walkman and Cyber-shot and a more people friendly feel - thanks to the current advertising campaign.
LG and Samsung to me come across as a bit boring and staid compared to other brands.
This would also be a good platform for to showcase HSDPA and wi-fi enabled devices.
_________________
I my W900i
[ This Message was edited by: goldenface on 2006-12-28 08:34 ] |
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Posted: 2006-12-27 22:10
jay0726 | 
