On 2016-02-27 01:37:35, Supa_Fly wrote:
On 2016-02-26 12:56:14, McKinley wrote:
Oh, there's one to download. Didn't see that. Thanks! That made me disappointed indeed.
As I have always suspected, this is most likely just something to fill in the gap while preparing for the true flagship at IFA.
You may not be wrong on your theory there ... depends on your you look at the FACTS going on at Sony.
News Media:
http://www.engadget.com/2016/[....]ny-earnings-financials-q3-2015
PlayStation sells well (again), but mobile is hurting Sony
Firstly, mobile: Sales decreased 14.7 percent compared to the same period last year — Sony says this is borne out from it's decision not to pursue scale in mobile phones for profitability, and why operating income improved significantly for the section. A significant decrease in image sensor sales is where Sony felt the bite most this quarter. Camera sensor sales to other smartphone manufacturers dropped by 12.6 percent year on year. This resulted in a quarterly loss of $97 million, compared to a profit of $445 million the period before.
FACTS by Sony directly on Mobile Division ...
From the Q3 FY 2015 Consolidated Finanacial Results webcase held by
Executive Deputy President and CFO, Representative Corporate Executive Officer Kenichiro Yoshida
URL:
http://www.irwebcasting.com/2[....]95d76e9f3c/mov/main/index.html
From the Q3 FY 2015 Consolidated Finanacial Results webcase held by Executive Deputy President and CFO, Representative Corporate Executive Officer Kenichiro Yoshida
Q3 FY2015 (year-on-year)
Sales: 14.7% decrease (FX Impact: -2%)
- Significant decrease in smartphone unit sles resulting form a strategic decision not to pursue scale in order to improve profitability
OI: 13.8 Bln yen increase (FY Impact: 18.8 bln yen)
- Improvement in product mix reflecting a shift to high value-added models (Think Z5/Z5C/Z5P)
- Reductions in marketing, R&D and other SG&A expenses
- Decrease in smartphone unit sales
- Negative impact of the appreciation of the U.S. dollar, reflecting the high ratio of U.S. dollar-denominated costs
FY2015 FCT (change from October forecast)
Sales: 50 bln yen downward revision
- Expected decrease in smartphone unit sales.
OI: Remains unchanged from October forecast
- Decrease in sales
- Higher than originally anticipated selling prices of smartphones
- Additional cost reductions.
FYI historical link of ALL financial quarters of Sony business arms (including gaming, medical, mobile etc)
http://www.sony.net/SonyInfo/IR/library/er.html
So ... I think Sony is testing the market frugally and smartly here.
1. They expect a decrease in sales going forward this quarter or fiscal year we're already in by 2months. They've implemented additional cost reductions, especially in R&D. Don't expect huge innovations in mobile this year - and not just from Sony but from ALL tech mobile device company's ... Software is the dollar efficiency here for innovation, creation, and marketing at reduced costs. Add to that the higher ratio of the U.S. dollar-denominated costs affecting SALES pricing we're seeing across the board on everything soon even Food will be significantly affected (I'm not joking here this is a FACT)!
Now ... Xperia X/XA/X Performance models have a slight updated camera modul, better refinement with Android Marshmallow, cpu choice same 3GB RAM and screen size (reduction of manufacturing costs), no higher resolutions or newer panels just better backlight (cost reductions yet again and this ads up to decreased handset sales on a global scale BUT increases profits!
The high price is not Sony's fault, nor Samsung of their latest Galaxy lineup announcement ... BUT the economy and stronger U.S. dollar in almost 10yrs in currency exchange which ALWAYS negatively affects the yen even at basis point changes
Sony "may" and most likely will increase R&D, marketing, that'll lead to a 'product mix reflecting a shift to high value-added models'!
Read into this how YOU will but to me this says Sony is intelligently playing it safe here! We'll see what IFA2016 brings.
Posted: 2016-02-27 03:09
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