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Author Sony Ericsson admits Xperia X10 mistakes; says 2011 will be better
Toney_Ericsson
Xperia Arc Black
Joined: Feb 20, 2005
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Posted: 2011-01-13 00:39
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Buy a Sony Ericsson and expect to get f***ed by them.
"OPEN SOURCE REQUIRES OPEN PEOPLE" Sent from my Quietly Brilliant HTC.
Tsepz_GP
Apple iPhone 6 Plus
Joined: Dec 27, 2006
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Posted: 2011-01-13 00:47
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To find out how many X10s were sold just do a head count of those of us in Esato who own one
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S4k1s
Sony Xperia Z5
Joined: Mar 09, 2005
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Posted: 2011-01-13 01:50
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Bubu Bb... stop crying guys. You don't like it? Don't buy it.
At least they are trying now.
domipost
Hazel
Joined: Mar 18, 2007
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From: Leiden, Netherlands
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Posted: 2011-01-13 02:36
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@s4k1s +1!
KU
Xperia X10 Black
Joined: Jan 29, 2009
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Posted: 2011-01-13 02:53
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See you in the Mobile World Congress, we will see how you care about your customers and what you do mean when speaking about hardware and software as the arc seems like the x10+ more than a new phone (like DS=x10 and DSi=arc)...
laffen
Sony Xperia Z5 Compact
Joined: Aug 07, 2001
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From: Oslo, Norway
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Posted: 2011-01-13 04:11
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On 2011-01-13 00:06:17, rikken wrote:
Why have the number of sold units dropped dramatically recent years if they have learned so much ?

2004: 42 million units
2005: 50 million units
2006: 74.8 million units
2007: 103.4 million units
2008: 96.6 million units
2009: 57.1 million units
According to their on press realeses they have shipped approx. 32 mill units during Q1,2 and 3 of 2010


Because they are doing the same thing Motorola are doing. Move away from the market for mainstream phones and instead focus on its high-end Android smartphones. Sony Ericsson first priority is to make money and if you look closer at the financial results you will see that they are earning more money even if the number of units sold are dropping.
Q3 2009: 14.1 million phones sold, gross margin 16%, average selling price 114 EUR
Q3 2010: 10.4 million phones sold, gross margin 30%, average selling price 154 EUR
[ This Message was edited by: laffen on 2011-01-13 10:39 ]
laffen
Sony Xperia Z5 Compact
Joined: Aug 07, 2001
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From: Oslo, Norway
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Posted: 2011-01-13 04:26
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On 2011-01-13 00:16:00, Bonovox wrote:
Can someone find out how many x10 have been sold?


I do not have the numbers, but according to CEO Bert Nordberg, over 50% of Sony Ericssons total sales are smartphones. He does not say if that is in value or units. sold 10.4 million in the third quarter. The 5.2 million phones must be one of these: X10, X10 Mini, X10 Mini Pro, Vivaz, Vivaz Pro and X8. I would guess X8 and the X10 Mini's are responsible for most of the 5.2 millions. My guess is that the X10 has sold between 1 and 2 million in the third quarter. Closer to one I guess. For the 3+ quarters since it became available in stores it has probably sold 3-4 millions.
goldenface
Sony Xperia Z3 Compact
Joined: Dec 17, 2003
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From: Liverpool City Centre
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Posted: 2011-01-13 08:55
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What we must remember is that Sony Ericsson previously had a strategy of dominating the market with camera centric Cyber-shots and music centric Walkman handsets, making hundreds of millions profit in the mean time, then all of a sudden people turned to touch screen smartphones.

Then to Sony Ericsson's horror, it found it had to make a massive about turn and embrace full touch screen smartphones well after other manufacturers had theirs developed.

So 2010 to me was SE rushing out an Android range in a desperate attempt to play catch up. Now in 2011 I think we will begin to see the types of phones we expect from Sony Ericsson and the arc, by most accounts, has been well received.

At least they are admitting their mistakes and listening to the market and we can look forward to all phones launching with Gingerbread at least, which is a great start.
Bonovox
LG G4
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Posted: 2011-01-13 08:56
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I do not think they have focused on high end products for Android. If you look so far they only had the x10 and all other Android devices were cheaper options like x8 and the Mini phones i would hardly call high end.
arcmhyke
Sony Xperia TX
Joined: Jan 12, 2003
Posts: 334
From: Philippines
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Posted: 2011-01-13 10:10
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Admits they their faults

but must redeem their faults and try to correct them, by not leaving all current Xperia Users by not updating them to 2.2 atleast if they really wants to separate Current Xperia Users to New Xperia users or what they say OS Fragmentation?

all Current Xperia users are on 2.1 and New Xperia will be having 2.3 newer updates, whats the point not upgrading us to 2.2? all x10 family and x8 are all capable of this update and will really boost their customer satisfaction, and will boost their future android mobile knowing that they are updating their customers, right?

so if that is their way of marketing New Android Phones many people will know that will leave them behind too

i can't simply understand their way right now

i just bought my X8 last month(dec), and its like a "Dead on Arrival" Android phone
[ This Message was edited by: mhyke on 2011-01-13 09:14 ]
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rikken
Xperia Arc Black
Joined: Feb 23, 2007
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From: Norway
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Posted: 2011-01-13 11:04
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On 2011-01-13 04:11:15, laffen wrote:

Sony Ericsson first priority is to make money and if you look closer at the financial results you will see that they are earning more money even if the number of units sold are dropping.
Q3 2009: 14.1 million phones sold, gross margin 16%, average selling price 114 EUR
Q3 2010: 10.4 million phones sold, gross margin 30%, average selling price 154 EUR, 1601




I would rather see them make money from increased sale and not by higer selling price
Losing market share is to lose reputation. . . . . .
Haribolman
Sony Xperia Acro S
Joined: Oct 22, 2005
Posts: 169
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Posted: 2011-01-13 12:00
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On 2011-01-13 04:26:04, laffen wrote:

On 2011-01-13 00:16:00, Bonovox wrote:
Can someone find out how many x10 have been sold?


My guess is that the X10 has sold between 1 and 2 million in the third quarter. Closer to one I guess. For the 3+ quarters since it became available in stores it has probably sold 3-4 millions.



I for one am pleased if the X10 has sold in relatively small numbers whilst simultaneously allowing to improve their profit through larger margins per phone, because it makes the phone exclusive. At my workplace, ONLY ONE PERSON had ever seen an X10 before! No one else had seen one, but most liked it when I showed it to them. Of course, nearlt every second person had an iCrap! And seriously, the iCrap is a cheap, ugly looking thing! The X10 is a thing of beauty by comparison!
Why Be Normal?
hihihans
HTC One
Joined: Mar 15, 2009
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From: Netherlands
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Posted: 2011-01-13 12:39
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I would rather see them make money from increased sale and not by higer selling price
Losing market share is to lose reputation. . . . . .

I don't care for their reputation. I just don't want to fill the bosses pockets
Tsepz_GP
Apple iPhone 6 Plus
Joined: Dec 27, 2006
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From: Johannesburg, South Africa
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Posted: 2011-01-13 12:56
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Gota agree, i'm also glad the big X10 sold in lower numbers, it's so unique, sticks out well and holds it's own next to all the iPhone wanna bes and BBs, when people see mine they are just amazed at how gorgeous and well designed it is, it looks very exclusive, some would rather just look at it and not try use it, the Arc has built very well on that, i'm not happy with SE, but i'm still so very interested in the Arc, if there's one thing SE have always been great at, it's design.

I'm still very happy with my X10, for once since the P990, SE built a phone with good hardware (lack of MT being an exception), and stable SW (Mediascape is just slow though) but overall, IMO ,a great effort, it's just a shame they are too lazy to take full advantage of it's HW as this phone is actualy very capable and would've been one of thee Androids to have in 2010 if they just kept its OS up to date.
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marcink
T68 gold
Joined: Nov 11, 2005
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Posted: 2011-01-13 13:11
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And in 2012 they will admit that trying to sell mid/high end plastic device for a high end price was a mistake. Arc lacks in so many departments that its looks and ui won't make up for it.
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