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Author Official R300/R306 Discussion
goldenface
Sony Xperia Z3 Compact
Joined: Dec 17, 2003
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Posted: 2008-01-24 09:15
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Sony Ericsson tunes-in to emerging markets and radio fans
24 January 2008

The new Sony Ericsson R300 Radio and R306 Radio place the first combined AM/FM radio experience at the heart of the mobile phone.

Delhi, India – 24th January 2008 – Sony Ericsson today announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.

“The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.”

  • True radio design
    Dedicated radio speakers and preset channel buttons
  • Loud sound
    3D sound enhancement and volume boost for noisy environments
  • AM/FM Frequencies
    Tune-in to your favourite station


True radio design
Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker…in stereo in the case of the R306 Radio.

Preset buttons on the front of both the R300 Radio and R306 Radio let you switch easily between your favourite stations. It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground.

These two phones really let you get the most from the radio. Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record a clip of a song and use it as your ringtone.

Who sang that song?
TrackID™ is now a familiar feature on many of Sony Ericsson’s high tier phones. It now comes as standard on both the R300 Radio and R306 Radio, turning listeners into instant music experts! Record a clip of a song from an external source, such as a sound system in a coffee shop or bar, and find out within seconds who sang it, the name of the track and which album it is from. All in just one click.

Play it loud!
With the R300 Radio you can listen-in via the stereo headphones provided or ‘play it loud’ thanks to the high performance speaker integrated into the phone. Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone.

True radio experience
The R306 Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, you can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when you have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy around you. See which station you are tuned-in to on the phone’s external display.

Perfect harmony
Both phones feature Bluetooth™ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth™ Headset HBH-PV703.

The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3 megapixel camera on-board. So whether you are listening to the radio or not, these two new phones are set to hit the right note.

The R300 Radio will launch in two colours: Antique Copper and Steel Black. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q2 2008. The R300a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The R306 Radio will launch in two colours: Coffee Black and Champagne White. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q3 2008.

The R306a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.


Official Press Release


R300 Front

R300 Back


R306 Coffee Front

R306 Coffee Back

R306 Champagne Front

R306 Champagne Left


[ This Message was edited by: goldenface on 2008-01-24 10:02 ]
Raja
W980
Joined: Nov 22, 2001
Posts: 241
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Posted: 2008-01-24 09:23
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I see availability is weak, come on, Q2 and Q3!
SE needs newer handsets in the market much quicker than that.
goldenface
Sony Xperia Z3 Compact
Joined: Dec 17, 2003
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From: Liverpool City Centre
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Posted: 2008-01-24 09:54
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I like the dual front of the R306 they've taken it one step further.
sambouka
Ericsson T39
Joined: Jan 04, 2006
Posts: 260
From: Mount Lebanon
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Posted: 2008-01-24 10:08
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101 x 46 x 12 mm

So thin and light 75 g
gh680-gh628-t19-t28-t39-t200-z200-v800-w810i-w900i-p910i-w850i-z610-z310i-m600-w880i-w910i-g900-c902-w705-g705-x1-w995-aino-satio-x10-vivaz-x10mini-play-arc-neo-xperias-xperiaion-xperiago-z-zultra-z1compact-z3-z3compact-z5premium-xa1ultra-xz2-xz3-xperia1
mib1800
T68 gold
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Posted: 2008-01-24 10:11
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these phones design looks very much like...wait... the entire SE range
Neo-Tech
K800 Black
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Posted: 2008-01-24 10:17
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Nice design. I love it, let's hope it has good reliability.
whizkidd
W950 Blue
Joined: May 14, 2004
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From: India
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Posted: 2008-01-24 10:18
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Good releases these. As for the looks, well its an SE so it has to look like an SE.

Btw, four models for the emerging markets is the way to go!
T230 >> T610 >> Ngage QD >> N73 >> N85 >> Omnia HD >> And countless other review units
Neo-Tech
K800 Black
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Posted: 2008-01-24 10:19
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Yep. More moeny and better products will help them get back on track.
Well done!
mats1
T68 gold
Joined: Oct 07, 2003
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Posted: 2008-01-24 11:22
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Does these phones need the headset as a antenna to function?
mats
jcwhite_uk
Sony Xperia Z1
Joined: Feb 18, 2004
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Posted: 2008-01-24 11:28
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AM radio. I have never seen a phone with AM before.
Checkout my photos at My Website

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xironghostx
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Joined: Feb 06, 2006
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Posted: 2008-01-24 11:29
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Why is there no pictures on R306 opened up??!
Mizzle
Samsung Galaxy Nexus
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Posted: 2008-01-24 11:29
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Best thing must be the A200 UI in these mid-end phones

@xironghostx

We'll have many live pics at my blog later today

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[ This Message was edited by: laffen on 2009-04-08 14:41 ]
goldenface
Sony Xperia Z3 Compact
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Posted: 2008-01-24 11:32
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On 2008-01-24 11:22:57, mats1 wrote:
Does these phones need the headset as a antenna to function?
mats


Yeah, and this would be taken care of by the headphones which double up as the antenna.

I always thought AM radio needed a larger antenna though.
Muhammad-Oli
Sony Xperia Z
Joined: Jun 13, 2004
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Posted: 2008-01-24 11:33
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On 2008-01-24 11:29:14, Mizzle wrote:
Best thing must be the A200 UI in these mid-end phones



You think they are mid-end? I would have called them low-end for sure!

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[ This Message was edited by: Muhummad-Oli on 2008-01-24 10:35 ]
Mizzle
Samsung Galaxy Nexus
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Posted: 2008-01-24 11:35
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On 2008-01-24 11:33:49, Muhummad-Oli wrote:
You think they are mid-end? I would have called them low-end for sure!



Well, they're on the verge of being low-end, but not really. Camera isn't perfect, but that's not the main area of focus in these phones. The UI clearly shows that it's not marketed as a low-end phone and those amazing speakers and radio features speak otherwise as well.

Oh, and they'll be shipping with a small attachment to use radio without headphones!

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[ This Message was edited by: Mizzle on 2008-01-24 10:36 ]
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