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RIM and Nokia fall behind Sony and HTC in smartphone market


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Posted by Tsepz_GP
As Samsung and Apple continue to exercise their stranglehold on the smartphone market, with both vendors accounting for almost 50 per cent of the market, Sony and HTC appear to have made the most significant inroads in Q3, having overtaken RIM and Nokia.
The smart phone market reached 173.7 million units during the third quarter of this year, growing 44 per cent year-on-year, according to Canalys. And having been absent from the top five for the past six years, Sony has rocketed up the rankings with 8.8 million units to occupy third place behind Apple and market leader Samsung. One of the key reasons for the brand’s resurrection appears to be the release of a host of new product in Q3, including the Xperia GX and SX.
Holding strong in fourth spot is HTC, with just under 5 per cent of the market. The vendor offered up a range of competitive products in Q2, such as the One Series and Desire V, prior to the launch of Apple’s iPhone 5. Pete Cunningham, Principal Analyst, commented: "While going head-to-head with the Samsung Galaxy S3 has been challenging, the vendor has had strong sequential growth in major developing markets, such as China and Indonesia. Q4 is going to be tough for it, along with the majority of Android- and Microsoft-based vendors, and continued investment in brand is of the utmost importance."
RIM stayed in fifth place, while North Asia-based vendors LG, ZTE, Lenovo and Huawei all shipped impressive quantities of their own-brand devices, overtaking Nokia, as the vendor and consumers waited for the October Windows Phone 8 launch.
Asia Pacific accounted for over 53 per cent of the worldwide smart phone market. With China breaking through the 50 million unit barrier this quarter. Samsung held on to its lead in China, despite strong competition from rising local Chinese vendors. Lenovo has moved into second place, assisted by volumes of lower-priced smartphones and a focus on its routes-to-market through distribution.
"When considering actual use of smart phones, however, the markets differ dramatically again, determined by network availability, speed, pricing and localisation. For example, data from the Canalys App Interrogator tool shows that the US market still leads in terms of app downloads and revenue," said Chris Jones, co-founder, vice president and Principal Analyst at Canalys. "For example, the US made up 45 per cent of all Apple iPhone app downloads in September, compared with just 11 per cent in China."
Regarding USA smartphone volumes in Q3, the iPhone 5 increased Apple's share sequentially to 38 per cent, with Samsung making up a quarter of the market. LG and Motorola followed as HTC dropped down the rankings. And, in spite of Sony’s international success, it currently holds less than 0.5 per cent market share in the US in Q3.
RIM held onto fifth place, while North Asia-based vendors LG, ZTE, Lenovo and Huawei all shipped impressive quantities of their own-brand devices. They overtook a struggling Nokia, as the vendor and consumers waited for the October Windows Phone 8 launch.
Asia Pacific accounted for over 53% of the worldwide smart phone market. China has been a powerful driver behind volumes again for many vendors and the market broke through the 50 million unit barrier this quarter. Samsung retained its lead in China, though its share has been under pressure from the rising local Chinese vendors, and remained the same as a year ago at 14%. Lenovo has moved into second place, assisted by volumes of lower-priced smart phones and a focus on its routes-to-market through distribution.
"When considering actual use of smart phones, however, the markets differ dramatically again, determined by network availability, speed, pricing and localization. For example, data from the Canalys App Interrogator tool shows that the US market still leads in terms of app downloads and revenue," said Chris Jones, Canalys co-founder, VP and Principal Analyst. "For example, the US made up 45% of all Apple iPhone app downloads in September, compared with just 11% in China."
For USA smart phone volumes in Q3 the iPhone 5 naturally boosted Apple's share sequentially, to 38%, with Samsung making up a quarter of the market. LG and Motorola came next as HTC slipped down the rankings. And though Sony has had global success, it must rethink its mobility strategy in the US where it held less than 0.5 per cent market share in Q3.




http://www.mobile-ent.biz/new[....]tc-in-smartphone-market/019842
[ This Message was edited by: Tsepz_GP on 2012-11-13 09:53 ]



Posted by etaab
RIM i couldnt care less about.

Nokia i think will turn their fortunes around with WP8. At first going with WP didnt look like it could pay off but now its looking like a real contender. Android looks good, but WP8 makes iOS look dull and boring.

Good luck to Nokia.

Posted by Tsepz_GP
Im looking forward to RIM's BB OS10 phones, if done right i can see them making a come back.

Posted by etaab
I cant.

I just dont think theres any room in the market for another OS especially one from such an unpopular company like RIM.

RIM just arent cool. And, with Android holding a bigger market share than Nokia ever did with Symbian, i just cannot see it happening. I think BB10 will go the same way as Meego.

Posted by Tsepz_GP
Developing Economies and data at a flat monthly rate. These two combined are the reason RIM are still with us, something that MS and Nokia have totally missed.

The greatest growth in the next decade is in Developing Economies, like your BRICS countries (Brazil, Russia, India, China and South Africa). Its not about being 'Cool' in those economies, price is king in these places and especially Data prices which are expensive in them to. RIM's BIS service with its flat monthly rate is a gigantic trump card and one of their best assets, its the reason why RIM has managed to stay in the Top5 smartphone makers despite a poor quarter.

WP will do fine in your developed economies, which are quickly saturating but an OS like WP8 just isnt ready for a world where PCs are largely non-existant though, that is the reality in most developing economies, especially here in Africa where less than 20% have access to a PC with internet connectivity, yet the majority have phones with internet. Symbian ruled this market until BB and Android arrived. Here in South Africa for example the largest smartphone maker is RIM, i hear they are pretty big in Argentina, Brazil, much of the Middle-East and parts of Africa e.g. Nigeria, Kenya, Angola, Namibia etc... Trust me, RIM may just suprise everyone, they have the infrustructure, they just need the UI and HW, both of which BB10 seems to bring.


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