Posted by Indiandawg
So what if Sony buys 100% stake on Sony Ericcson and sell through Sony brand?
I don't know why Sony needs Ericsson at the first place but am sure there has to be many reasons and no doubt Ericsson will be having many advantages. Looking from the market prospective, Sony Ericsson is a well established brand and it has made many unique and powerful devices till date. It has given birth to a true smartphone device with P800 and expanding it's line till Xperia. Arc and Play, both are magnificent devices with powerful specs and the best design in the market. X10 was the first Android phone and it certianly did a fantastic job for Sony Ericsson. Forget about those people who complaint about updates. The fact is, because of X10 there are so many android devices from Sony Ericsson. If X10 would have gone fail, I don't think Sony Ericsson would have darred to come out with so many other android devices.
The point is, the company being so good with mobile phones from last so many years. Does it need Ericsson to be out? would that make a good step? cause if you look at it, most of the features are from Sony.
Now here is the catch, if Sony buys the whole stake. It can do anything and everything with Xperia Play. Remember Sony and Sony Ericsson are two different brands. Sony as a brand sells Playstation games on every android phones but if Sony would have bought Sony Ericsson, it could restrict that and made it just like PSP/PS3 etc. Eg Xperia Play wll have only PS games and Sony online gaming network. Also Cybershot phones could have much more features and same goes with Walkman phones. I am 100% sure it could definitely add more features making a Cybershot phone a powerpacked camera featured device.
Also the integeration of all the Sony devices would be a huge advantage just like how Samsung has done. You can connect any Samsung devices with each other and trasnfer files etc.
If anybody has a point out here why Ericsson should be in, I would love to know that. Even what role Ericcson currertly plays.
Posted by Shino03
That's actually what I have thought.
Posted by jplacson
Ericsson:
-Bluetooth, 'nuff said
-first consumer available LiPol batteries as standard
-Scandinavian design which is now present once again in the entire Xperia line (I can show you how similar ALL the Xperia's are to Ericssons last phones prior to the merger)
-Communicator -> 90% went into the P800 platform... then the P900, and P910, and paved the way for the Xperia line.
-Tabbed interface carried over to UIQ, and is closer to Google's Chrome OS
-Magnesium casings
-Radio transceiver technology (Ericsson is the radio expert in this merger, not Sony)
Sony:
-Memorystick instead of SD card
-5-way Jogdial instead of a DPad
-Square design
-Walkman and Cybershot brands
Sony did contribute decent Cybershot CCDs to Ericsson... although prior to the merger, Ericsson was talking to Canon to produce the CCD/lens assemblies for their phones, these were for the early Communicam accessories. So it's not like we would've gotten worse cameras.
I'm glad that the Bravia Engine and Exmor sensors are in the new Arc, but I would've expected those technologies to have been present since the beginning, not just NOW... the retarded Memorystick and Jogdial.
Since the merger, Sony hasn't really contributed much tech at all (The Walkman BRAND helped, but Sony did not contribute tech for this, just the name) save for the Arc. If you like the baby blue color scheme and remote control looking designs, that's a personal preference... I prefer the Scandinavian look of Ericsson over any Sony phone ever made. And I like how the Xperia is now looking more like Ericsson than Sony.
Sony's only good looking electronic device is the Monolith Bravia TV. I do love Sony products, from the Walkman, to the Discman, the Minidisc, to the Bravia TVs and Playstation... I just don't think they look great. They look high-tech.
Posted by razec
Sony did have magnesium casings with Clie lineup, but i agree Ericsson did so much contribution. just without proudly telling the world the tech they put onto it like what Sony did. to be honest if Ericsson used cannon sensor i would've been happier
Posted by Tsepz_GP
jplacson
Im actualy interested in your suggestion to show how the XPERIAs are similar in design to the Ericssons
i always wonder where and how SE came up with the design of the X10, to this day it still looks stunning, so if its not too much to ask please demonstrate? Thanks.
Posted by motvikt
I blame Sony for locked bootloaders (in the past, but still, it wasnt Sonys idea to unlock them im sure), the memory stick fiasco, no xvid suppport or any support for open formats etc.
Sony as a corporation isnt doing very well and its part because of stuff like this. Samsung is a lot more open. But still I like Sony products a lot
Posted by jplacson
On 2011-05-25 11:19:20, razec wrote:
Sony did have magnesium casings with Clie lineup, but i agree Ericsson did so much contribution. just without proudly telling the world the tech they put onto it like what Sony did. to be honest if Ericsson used cannon sensor i would've been happier
I stand corrected on the Clie, but did this include the Clie phones, or just the Clie PDAs? AFAIK, Sony really put more emphasis on their electronics vs their phones... I loved their entire Walkman line from cassettes, to CDs, to MDs... but their phones really looked like crap.
Anyway, I made a little photo collage of old Ericsson and Sony phones... the last few prior to the merger. I want you guys to judge for yourselves with regard to design cues and line curves which models got design ideas from which mother company...
Posted by Tsepz_GP
I think i see what you mean jplacson.
The 'Scandinavian' design is more about paying attention to detail in the design with curves and little minor touches in everything, the designs flow into one another.
The SONY designs are more techy/geeky, straightlines, no real "flow" in the design its just something put together, the P990 seems more SONY but still looks great IMO, i wish the Satio was in your collage as it also seems more SONY whilest the X10 and Arc are Scandinavian design.
Posted by jplacson
Tsepz, yes, pretty much like the current Apple Macbook Pro line. And the original iPad (I don't even like the design of the iPad 2... if we're talking pure design, not features) You can see attention to detail beyond pure functionality.
Posted by goldenface
Do any
smartphones use ST-Ericsson platforms and if not then why not?
Posted by Bonovox
I think it would be very interesting to see what Sony & Ericsson would come up with these days by themselves. If I remember right Sony & Ericsson joined forces cos Ericsson was struggling back then?? All I seem to see is more Sony in everything than Ericsson these days. But way back in the day I prefered Ericsson over Sony in terms of phones but that could well be very different today. I loved them old Ericsson handsets they were different and unique. @razec I think that would ace if Ericsson or someone would use a Canon lens or sensor in a mobile.
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[ This Message was edited by: Bonovox on 2011-05-25 15:48 ]
Posted by Bonovox
I also definatley still see Ericsson in the designs like x10 for sure. Its just everything else like what's inside is mostly Sony
Posted by Indiandawg
So basically Ericsson's job is all technical stuff and the design. But I always thought it was Sony who did this job, but anyways I agree with you, I always loved Ericsson phones over Sony.
Now after understanding what Ericsson has done, what to expect from Ericsson in the future. Cause if you look at it, we know what to expect and most of our expectations have gone right on like PSP phone, Cybershot camera, Walkman etc. What more has come now is Bravia engine display etc. What more can come from Sony? 3D!
I'm lacking knowledge about Ericsson so any info is helpful!
Posted by jplacson
Bonovox, well, Ericsson specializes in radio transceivers and design. Sony specializes in electronic manufacturing.
I'm glad they got rid of the God awful Memorystick and Jogdial.
I'm glad they seem to be having better screens now... FINALLY.
Leave the design & radio chips up to Ericsson
Screens, and manufacturing to Sony.
Posted by jplacson
On 2011-05-25 17:36:36, Indiandawg wrote:
So basically Ericsson's job is all technical stuff and the design. But I always thought it was Sony who did this job, but anyways I agree with you, I always loved Ericsson phones over Sony.
Now after understanding what Ericsson has done, what to expect from Ericsson in the future. Cause if you look at it, we know what to expect and most of our expectations have gone right on like PSP phone, Cybershot camera, Walkman etc. What more has come now is Bravia engine display etc. What more can come from Sony? 3D!
I'm lacking knowledge about Ericsson so any info is helpful!
Ericsson is more like IBM now. People think that if they're not on store shelves they're not making anything.
Ericsson is an industry provider. They're the ones that make the cell towers, radio antennas, and fiberoptic networks that the internet and other communication systems run on.
That's actually how they got into the mobile phone business, it was an offshoot of their industrial portfolio.
Ericsson does a lot of military projects, mostly communication and radar systems.
Posted by bart
Ericsson should've never joined with Sony. Then Ericsson would'be been the market leader, and we would've seen alot of the technology that still has to come.
Ericsson also gave a soul to phones, SE doesn't, the Experia's are lifeless.
Sony used to be a good brand, but the day the management decided to kill all high tech departments (aibo and stuff) they just destroyed their selves.
Right now we see a hackers shooting at Sony, and maby they desirve it.
Posted by Bonovox
I don't see what everyone is saying that Sony is dead!! I still love Sony.
Posted by jplacson
Sony's not a bad company... I personally just feel that with
they initially forced the wrong tech to thier own daughter company. They saw as a dumping ground for tech that wasn't selling anymore. And i feel that hampered 's development in the earlier days.
saw bigger growth when they strayed away from Sony's design heritage and the initial crap tech that they were forced to buy and moved more towards 
design and tech... The Xperia line and the latest Elm and Hazel show more heritage than previous models did and they are the ones picking up in the market.
The bravia and exmor tech in the new Arc is great and those are things Sony shouldve given
a long time ago. They're good with display, audio and camera tech, not design, interface gui or radio/antenna tech. Each parent company should contribute their strengths to
Ericsson gave their products a premium look (think B&O), while Sony can manufacture them with higher quality and consistency...at a much lower cost. If they concentrate their areas of expertise,
will become a much stronger brand.
Posted by Bonovox
I used to hate Sony phones
I used to have one of these. It was terrible