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ZTE Aims to Be Top-5 Mobile Phone Manufacturer Within 3 Years


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Posted by tranced
China's ZTE has set itself the daunting target of becoming on of the world's top five mobile phone vendors within the next three years. The company is currently ranked 6th in the world. ZTE's vice-president of handset marketing Xiong Hui said that the company aims to increase handset production by 60% next year to reach 80 million units.

Mr Xiong told the South China Morning Post that ZTE's target for 2010 was 100 million units which should push the company to No5 in the world.

"We want to be a first-tier phonemaker as soon as possible," Mr Xiong said. "But the target could be achieved sooner if our competitors lost market share faster."

However, the company faces strong competition from local rival, China's Huawei which is also aiming to double its handset production as it seeks to catch up with ZTE, which is currently China's largest single mobile phone manufacturer.

SOURCE


Posted by Keiki
wha...? 3years? its impposible. they dont have any ground breaking - heart pounding - sensation maker product yet!
i think maybe for 10years its make sense to hear

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[ This Message was edited by: keiki on 2008-08-19 02:40 ]

Posted by goldenface
What?

I would bet on them? Definitely.

China is such a powerhouse atm. Look out SE.

Posted by c96sthl
it can be done easily.

first they can lobby china gov to force out all the foreign player with higher tax for phone sell at china. They can cheat on some of the stuff in Olympics opening ceremony so what else they can't do.

Remember the china is the biggest cell market....

Also many years back who dare to use Samsung and LG phone or claiming their phone are great...now....look at who they are kicking the ass on...both moto and SE (Ericsson).

of course sometimes people who get so ambitious can get back fired....remember BenqSiemens.

but then with a dictator gov...everything is possible since everything from better air quality to the opening ceremony of olympics are all done with FORCE tht you can't question.



Posted by Muhammad-Oli
ZTE huh? How come I've never heard of them? And they're number 6? What?

Do they sell their phones under a different name or something?

Posted by QVGA
Never underestimate a chinese company. It'll be the last thing you do

Posted by c96sthl
If my memory is good enough

ZTE bought a company called UT Starcomm who make phone for one of the china small operator using docomo like technology...PCS if not mistaken

ZTE also making phone for Vodafone...it didn't have its own brand.

but at China ZTE also made CDMA product....

sorry I could be wrong but as far as I know Hua Wei is the biggest player for china while ZTE should be coming close...or maybe ZTE is the biggest?

Posted by Muhammad-Oli

On 2008-08-19 07:39:01, c96sthl wrote:
ZTE also making phone for Vodafone...it didn't have its own brand.



Do you mean the Vodafone models, eg. the Vodafone 715? Does ZTE make those?

EDIT: No I just checked, Huawei makes those.
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[ This Message was edited by: Muhammad-Oli on 2008-08-19 08:37 ]

Posted by Keiki
hmmm I just know ZTE as a wireless gsm/cdma PCMCIA modem maker.

Posted by Bonovox
I never heard of them either though i doubt it will happen. People in the UK are now far too used to what they know and normally stick to your Nokia or SE. China is only a huge market cos of population and yeah cheap labour but the country does not even have decent 3G yet. Its just another company with high hopes and we will probably hear nothing come 6 months.

Posted by NightBlade
Not gonna happen.

Posted by sigea
Almost all companies big or small start with grandiose goals and tone down , we know from personal examples that sometimes it takes a year to release a single handset.

To be 3rd worldwide, they would need customers across the world to trust their products in terms of quality, coolness etc.

Am sure they can produce the worlds requirement in handsets, question wud be if people would want to buy them

Posted by Dups!

On 2008-08-19 07:08:49, c96sthl wrote:


Also many years back who dare to use Samsung and LG phone or claiming their phone are great...now....look at who they are kicking the ass on...both moto and SE (Ericsson).




Sadly true. Ambition is a good thing as long as you can back it up otherwise you'll end up in a really bad situation, like you pointed out on the BenQSiemens.

Posted by c96sthl
Muhammad-Oil

Hmm maybe I was wrong? haha but anyway I believe if doing more search you can find more product information about ZTE

hehe I search on...sorry "3" have a product under ZTE but.... ugly.

http://www.mobilegazette.com/zte-f866-0601x26.htm

[ This Message was edited by: c96sthl on 2008-08-19 10:19 ]


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