Posted by whizkidd
According The Diffusion Group, a strategic research and consulting firm focused on new media and digital home markets, Microsoft will likely leverage its Xbox franchise to enter the portable game console (PGC) market in late 2007 or early 2008.
Microsoft is expected to embed a portable multimedia player in a handheld gaming platform similar in many respects to Sony's PSP.
Microsoft has been evaluating two options regarding its portable gaming strategy: licensing a version of its Xbox OS for others to build portable hardware designs upon, or introducing its own branded PGC. "While licensing the software is consistent with Microsoft's larger strategy, and no doubt Microsoft has endured many failures in regard to hardware plays, the success of the Xbox presents Microsoft with a unique opportunity," said Michael Greeson, CEO of The Diffusion Group and co-author of the report. "Microsoft owns an established and highly-regarded hardware brand, meaning that they can enter the PGC market from a position of strength, a privilege not enjoyed by any other player except those already active in the PGC space.
TDG
Posted by amnesia
Microsoft have denied those claims though as far as I'm aware.
Posted by Kwiksta
I couldnt care less
Posted by whizkidd
@amnesia, really?
