Would you Give up your Mobile Phone for a Million Pounds?
22 June 2007 by axxxr The Carphone Warehouse today unveils the latest findings from Mobile Life, an on-going forum that publishes the most comprehensive research into the impact of mobile phones on our daily lives in conjunction with the London School of Economics. Findings reveal the strength of people's attachment to their mobile phones as well as how they have become integral to the practicalities of modern day life. The results of a unique ethnographic experiment depriving 24 people of their mobile phones for a week to understand how they shape our behaviour are also revealed. Headline Findings*
In contrast
The ethnographic experiment was filmed by participants in video diary format, revealing the effects of their experiences; feelings ranging from absolute freedom to lack of control. It became clear that living without a mobile phone affects people in different ways. Some felt lost, isolated and frustrated, whereas others felt free from life's pressures. For example, a busy lawyer who relied on his mobile phone was inspired by his new-found freedom. By contrast, a technophobe who took part in the study was surprised by how much he relied on his phone. The footage can be viewed online at www.mobilelife2007.co.uk
“The results of both the survey and ethnographic video diaries for Mobile Life highlight the complex relationships that people have with their mobile phones – feelings of choice versus control. We are committed to understanding the needs of our customers and these findings provide a unique and valuable insight that previously we have not had access to; for example appreciating the simplest of things like how much people rely on the different functions of a phone in their everyday life.” said Tristia Clarke, Group Marketing Director, The Carphone Warehouse Group plc. Tristia Clarke, independent spokespeople and case studies are available to comment on the findings of Mobile Life, please refer to the notes to editors section for more details. Further Details on Headline Findings: Mobiles versus Millions Mobile Phones Become a Social Requirement Mobiles Decrease the Younger Generations' Quality of Life Mobile Phones Essential for Maintaining Quality of Life Techie Teens and Dirty Thirties Generation Tea Drinkers Table of results showing what people would least like to give up, if given the choice:
Comments On 28 Jun 08:34 MG wrote It means giving your mobile phone habit (for good) for a million pounds not just the phone you currently have. On 26 Jun 20:23 UglyBetty wrote ~Yeh, take my mobile phone.. and while ur at it, u might as well take my LIFE!! On 23 Jun 14:21 himlimsnl wrote i'd shure give up making mobile phones for 1million i gave away my kidnee for free so what's the deal On 23 Jun 13:33 MrMilesFlint wrote But axxxr,i am Miles Flint...and i hate the P990 that i have to use as President of SE. I am fed up of the useless updates. A million pound in my hand looks much better than a flagship SE phone. On 23 Jun 11:10 ruben wrote "One in three people would not give up their mobile phone for a million pounds or more" Did the person asking the question showed the money to the person he ask? I dont think so, that is why they said they will not give their phone because its just an impossible thing to happen (exchange their phone for 1 M pounds.) Try asking these people again with the money in front of them. On 23 Jun 04:24 chrisuk wrote i would certainly give up my mobile for a month, easy peasy, On 22 Jun 19:38 popCorn wrote a millon pound that's mean about 2 million dollars with that kinda of money i can buy a nice place in Hawaii and the rest of the money just put it as a deposit in the bank and you'll live happily ever after so hell with all the tech in the world i will shag hawaian chicks 'till i die any will buy my N95 i can sell it less than 2mills it's a great deal 'comon guys On 22 Jun 19:19 MrMilesFlint wrote I just read the headlines....and writing this straight away.... A million pound for my P990i....HELL YEAH. |