Worldwide Mobile Phone Sales Grew 18 percent in Second Quarter of 2006

This compared to a 23.8 percent increase in the first quarter. Gartner said it had expected the slight slowdown compared to quarter one and that its mobile phone sales forecast is still on track to reach 960 million units in 2006,with 238 million units in the third quarter of 2006.

“While mobile operators in the mature markets of Western Europe and North America struggled to maintain the customer acquisition growth levels seen in previous quarters, but mobile operators in emerging markets continued to sign new customers driving handsets sales," said Carolina Milanesi,
principal analyst for mobile terminals research at Gartner, based in Egham.

Leading vendors Nokia and Motorola both grew their market share and accounted for more than half of the worldwide mobile phone sales in the second quarter of 2006 (see Table 1). Nokia maintained its No. 1 position with a 33.6 percent market share, gaining two percentage points compared
to the same period last year. Gartner stated that as Nokia starts to ship more feature-rich phones (such as the N72 and N73) in the third quarter of 2006, it needs to ensure that it can also cater for users who put fashion ahead of functionality and are looking for thin products.

Motorola is the big winner this quarter,"said Ms Milanesi.The company achieved a market share of 21.9 percent, growing its market share by 4.2 percent year on year, the highest growth this quarter. Motorola maintained its lead in North America and Latin America and its No.2 position in other markets. With the MOTOFONE, KRZR and RIZR mobile phones due to ship from the third quarter of this year, Gartner said Motorola should be able to continue to gain market share in both emerging and mature markets.

Samsung retained its No. 3 position but lost market share compared to the top two players. Sales reached 25.5 million units in the second quarter, approximately half of Motorola’s total sales this quarter. Lower sales in the home market coupled with weaker than expected demand in some key
markets in Asia Pacific explained Samsung’s weaker performance. To grow market share in mature markets such as Western Europe and North America, Gartner said Samsung needs to match its high feature set with a more distinctive design.

Sony Ericsson regained the No.4 position with sales reaching 15.3 million units. “Sony Ericsson’s bet on music and imaging continued to pay back. 25 percent of their sales came from the Walkman branded devices and the first Cybershot phone k800 was also well received by consumers,"said
Ms Milanesi. 

Despite the success of the KG800 Chocolate phone, LG lost 0.4 percent market share year on year and slipped into fifth place. “Although The Chocolate phone sold very well and helped to increase LG’s brand awareness globally, ‘one swallow does not make summer’. LG needs to bring to market more products from the Black Label series including a 3G offering, to win back and hold the fourth position," added Ms Milanesi.For more information, visit:  www.gartner.com