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Sony Ericsson Continues Profitable Growth

11 July 2007 by axxxr
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Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR
Sony Ericsson continues profitable growth and market share gains Q2 Highlights.
  •   Continued strong year-on-year volume growth of 59%
  •   Income before tax grew 55% year-on-year to €327 million
  •   Walkman® phone sales of 9 million in quarter sustain leadership in music phones
  •   Expanded portfolio continues to generate market share gains
  • The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the second quarter ended June 30, 2007 is as follows:

    Units shipped in the quarter reached 24.9 million, a 59% increase compared to the same period last year, generating both year-on-year and sequential market share gains. Sales for the quarter were Euro 3,112 million, representing a year-on-year increase of 37%. Income before taxes for the quarter was Euro 327 million, representing a year-on-year increase of 55%. Net income for the quarter was Euro 220 million. In line with Sony Ericsson expectations, the increase in Q2 in low and mid-tier priced phones in the product portfolio resulted in a decline in ASP to Euro 125. 
    "Sony Ericsson has continued to capture market share in a more competitive market place with a product offering that addresses a wider consumer audience than ever before. Our financial results for Q2 2007 reflect our direction to build our brand in key imaging, music and multimedia categories with a portfolio that includes more competitively priced phones," said Miles Flint, President of Sony Ericsson. "We expect the market in 2007 to remain competitive, but with recently announced products such as the flag-ship Walkman® and Cyber-shot(TM) models we aim to continue to grow faster than the market."  
    During the quarter Sony Ericsson continued to capture market share in Latin America, Western Europe and CEEMEA (Central and Eastern Europe, Middle East, Africa) due to low and mid-tier feature phones such as the W300 and W200 Walkman® phones and the K310 and Z310 phones. At the same time, the company continued to strengthen its product line up by announcing a large number of new products across a variety of price points, including the K850, an HSDPA, 5 mega-pixel flag-ship Cyber-shot(TM) phone, and the W960, a high-end Walkman® phone with 8GB of on-board storage. 
    Following an announcement in January that Sony Ericsson would start the local manufacture of phones in India through its global manufacturing partners Flextronics and Foxconn, in Q2 the company extended its commitment to this important and rapidly growing market by announcing plans to establish its own research and development unit in Chennai later in the year.
    In Q2 new trademark royalty fees were agreed with the parent companies, and these additional expenses were recorded for the first  time in the second quarter.
    Sony Ericsson forecasts that the 2007 global handset market will be above 1.1 billion units. The company grew market share in Q2 2007 around 3 percentage points to well over 9% compared with the same period last year. www.sonyericsson.com
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    Comments
    On 4 Aug 10:20 Yuksel wrote
    Hopely We Damage Nokia as soon as possible.
    On 14 Jul 08:43 Nakael wrote
    though i like both nokia and SE phones....the only constraint which avoids me from buying SE phone is there is no Call or End Call button on their phones released in asia.....It's time to change...else i'll stick with my n73
    On 13 Jul 07:38 Prem wrote
    Congrats & keep it up!
    On 13 Jul 03:41 SeF wrote
    With the introduction of it's flagship phones W960/W910 many more people would got interested in buying Walkmans specifically the high-enders, mid rangers and low-enders :)
    On 12 Jul 20:59 KJ wrote
    Good Show SE... Keep it Up!
    On 12 Jul 12:51 dayz wrote
    cool@@@
    On 12 Jul 07:27 George wrote
    Great. Let's hope for a 11-13% marketshare by the end of the year
    On 12 Jul 01:43 sheeko wrote
    good 4 u SE i love u.

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