Sony, End2End launch mobile music service

The service, called StreamMan, has been developed by Sony Network Services and, according to the companies, is the world's first personal mobile music service. StreamMan enables end-users to enjoy a large portfolio of songs from both major and independent record labels, as well as access dynamic news content, artist information, and community features such as messaging and music exchange. End-users can create personalised music channels and playlists, which are enabled by a unique, smart personalisation system that keeps track of individual preferences in order to provide a highly personalised experience for the end-user. The service requires a Symbian Series 60 or UIQ handset and a GPRS or 3G subscription, dependent upon the availability of the partnering mobile operator's network.

End2End is responsible for the hosting, management, and delivery of the turnkey managed service solution, including the streaming and digital rights management platforms, which are managed using End2End's service delivery infrastructure.

"Ringtones and other music-related mobile data services have proven that consumers have significant interest and willingness to pay for music on mobile phones," said Soren Ravn, CEO, End2End.

StreamMan was commercially launched yesterday with TeliaSonera in Finland and will be launched across Europe with major mobile operators in the near future.

Source(s): press release

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