Point and Click purchase by cameraphone

Mobot gives the world's 215 million camera phone users an instant way to connect with their favorite music. Using Mobot, consumers can take a picture of a CD cover and within secondsreceive a message on the phone that lets them click through and purchase a ring tone or music.With Mobot, the average number of "clicks" necessary to make a purchase is dramaticallydecreased making it easier and faster to get the desired content. Mobot's solution is simple forthe music provider because it doesn't require any changes to the CD cover–no URLs, short codes, or product codes are necessary for Mobot to work.

"We're offering consumers instant gratification," said Russ Gocht, CEO of Mobot, Inc. "We connect users quickly and directly to content, eliminating the time-consuming experience ofnavigating endless menus on the mobile phone. Today we're demonstrating music and ring tones. Mobot will make additional announcements regarding other types of content acquisition in the coming months."

The mobile content and entertainment market is in a phase of rapid growth, predicted to reach nearly $78 billion by 2007 according to U.K. research firm Ovum. However, as content options rapidly expand, consumer choice is highly constrained by the cumbersome experience of navigating a narrow slice of the mobile web that is available on the handset today.Mobot allows wireless operators, record labels and content providers to dramatically expand the opportunity to reach their consumers with broader and more varied offerings.For more information about Mobot,please visit  www.mobot.com.