Panasonic plans to make smartphones for the European market
9 December 2011 by Olav Hellesø-Knutsen
Panasonic will start shipping smartphones to the European market starting in March next year
Panasonic used to be one of the major players in the European mobile phone market. This was several years ago, when phone models like the Panasonic GD87 clam-shell model was the best money could buy. The company is now entering the European market again.
One of the largest Japanese electronics producers already make attractive Android smartphones, but these are mostly aimed for the home market in Japan. Panasonic has the second largest market share in Japan. Like Sony and Samsung, Panasonic is involving other divisions of the company to improve their phones where the inclusion of the Lumix brand taken from the camera division is one example.
The European market will see the first Panasonic smartphone model in March 2012. It will have an ultra-slim D-shaped design, 4.3 inch OLED display screen. Panasonic smartphone models might look fragile, but the company is known for making robust and water- and dust-proof phones. The first smartphone sold to the European market is no exception and it will probably have an IPX5/7 classification. Further, the new model will have NFC technology embedded.
Panasonic aims to sell 1.5 million units in Europe next fiscal year and a goal of 15 million units globally in 2016 where 9 million is sold abroad.
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Lumix cameras from Panasonic are excellent but if they put in optical zooms I fear them too big. These pics look quite nice though. I have owned two Panasonic phones in the past and both had no problems with them
We've also had several Panasonic phones when they were available here, they were very good, still have one of them (a Symbian smartphone) in our small collection
My first ever cell phone was a Panasonic GD-92. Loved it to death. Was devastated when I came to the UK in 2002 and no one could unlock it. That is how I came to buy my first SE phone, a T68i.
Never owned a Panasonic phone.I wonder if they will at a later stage enter the African market if things go good in Europe.