Motorola also established a dedicated Jay Chou space on MOTOMUSIC featuring his ring tones and full tracks, along with music videos, exclusive footage and interviews.
The announcement was made at a lavish launch event, held in Beijing’s Forbidden City Concert Hall, which was transformed into a classical opera theater. Every element, from the masked staff in capes who escorted guests to the gold painted models posing with iconic Motorola handsets, added an air of mystery, class and luxury to the occasion. An enchanting children’s choir greeted guests as they entered the concert hall, which was followed by a duet performance of “The Phantom of the Opera".
In addition to being a brand ambassador for Motorola, Jay’s partnership will bring some very cool things for Motorola consumers in Greater China. Jay’s complete music portfolio is available for all Motorola mobile users now on MOTOMUSIC, the first and largest legal music download site in Mainland China. Going forward, Motorola will offer first access to all of Jay’s new tracks, making them available on www.motomusic.com.cn before they can be found anywhere else. Additionally, in his new 2006 album, Still Fantasy, Jay generously dedicated a song to Motorola, “BenCaoGangMu – Compendium of Materia Medica". Guests and members of the media at the launch event got a glimpse of the global premier of its music video.
Motorola users have even more to look forward to – a special Jay Chou branded version of the iconic MOTOROKR E2 handset, will be available from 1 September to 7 October in Mainland China exclusively at China Mobile and Suning retail locations. The MOTOROKR E2 handset features a robust MP3 player compatible with a variety of different audio formats, giving users the ability to download and play MP3, WAV, AAC files and more. The special edition is preloaded with Jay Chou ring tone, full track, screensavers and bonus video.
The release of the Jay Chou MOTOROKR E2 will coincide with the launch of a range of exclusive Motorola/Jay Chou accessories, which will include phone holders, T-shirts, caps, and backpacks reflecting Jay’s hip-hop style. These collectibles will be available throughout the October National Holiday.
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