Digital TV to your Mobile
23 October 2004 by axxxr The Industry's First Digital TV on a Single Chip, "Hollywood" Will Bring Broadcast Viewing and Reception to Mobile Phones DALLAS (Oct. 21, 2004) - Addicted to reality TV programming? It won't be long before you can watch your favorite real-life TV broadcasts on the go, thanks to a chip Texas Instruments Incorporated (TI) (NYSE:TXN) is developing for cell phones. Texas Instruments today announced development of the wireless industry's first digital TV on a single chip for cell phones, which will capture broadcast signals and allow cell phone users to watch live broadcasts ranging from their favorite reality TV shows to major sporting events and breaking news. Code-named "Hollywood," the chip will receive live digital TV broadcasts using new television infrastructure that is being developed for cell phones, doing for cell phones what HDTV did for home TVs. "Hollywood" builds on TI´s current capabilities in the converging wireless and consumer electronics markets, including high-quality streamed video content on 2.5G and 3G handsets via its OMAPTM multimedia processors. This complements TI´s current suite of consumer device technology, including its DLPTM technology and its proven signal processing and analog technology for such products as digital still cameras, audio players, and digital radio. (See: www.ti.com/hollywoodpr.) "TI´s new ´Hollywood´ digital TV chip will combine the two biggest consumer electronics inventions of our time - the television and the cell phone," said Gilles Delfassy, TI Senior Vice President and General Manager for TI´s Wireless Terminals Business Unit. "One by one, the industry´s most exciting consumer electronics are being integrated into wireless handsets, allowing consumers to get their news and entertainment whenever and wherever they want. With this new chip on the cell phone, users will enjoy digital, high-quality TV in real-time." Inside "Hollywood" TI's "Hollywood" digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry. While no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and non-proprietary, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T). "Hollywood" will support DVB-H and ISDB-T. Dedicated wireless networks supporting these standards will feature high-quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per-second streaming capability offered via cellular. These networks also could support services once reserved for the living room and bring them to the cell phone, including pay-per-view programming, interactive television, and menu/guide systems. |