Sony and Sandisk announces 2 terrabyte Memory Stick cards13 January 2009 by Olav Hellesų-Knutsen
SanDisk Corporation and Sony Corporation today announced the joint development of two expanded formats that will shape the flash memory landscape for years to come. "Memory Stick format for Extended High Capacity (Tentative name)" expands the "Memory Stick PRO" format series to achieve a maximum storage capacity of 2-terabytes (TB), while the "Memory Stick HG Micro" format enables a maximum data-transfer speed of 60 megabytes per second (MB/s), making it one of the fastest-smallest memory card formats to date. Format licensing corresponding to the "Memory Stick format for Extended High Capacity" and the "Memory Stick HG Micro" is scheduled to start in 2009. Memory Stick Format Series for Extended High Capacity
Memory Stick HG Micro Since the September 1998 market introduction of the "Memory Stick," cumulative shipments of media is estimated to surpass 500 million units in 2009. SanDisk and Sony will continue to work toward enhanced usability of the "Memory Stick" to respond to the market needs for larger and faster memory cards. "SanDisk and Sony share a long collaborative history of developing products and technologies that enhance user experience and provide direct benefit to consumers," said Yoram Cedar, executive vice president, OEM and corporate engineering, SanDisk. "Both companies have enjoyed great successes with the Memory Stick PRO format in the past, and we are sure that the expansion of these formats to improve capacity and performance will be quite compelling. This technology provides a framework for us to develop products that will significantly impact mobile and consumer electronics markets." Hidenosuke Kanai, President of Electronic Devices Business Group of Sony Corporation, said, "Sony has successfully collaborated with SanDisk Corporation in developing and promoting the "Memory Stick" formats such as the "Memory Stick PRO" format in 2003, the "Memory Stick Micro" format for mobile products in 2005 and "Memory Stick PRO-HG" format in 2006. Today, we are happy to announce the latest result of the joint development on the "Memory Stick" format to offer a memory card with unprecedented high capacity. Through the introduction of these new formats, Sony hopes that the "Memory Stick" will open up new possibilities and greatly expand its applications of flash memory cards." The new Memroy Stick lineup (new card in italic)
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By this format expansion, "Memory Stick PRO Format for Extended High Capacity" shatters the terabyte mark for data storage, opening the door for wider applications. This new format is scheduled to continue to support the "MagicGate" copyright protection technology as well as the "Access Control Function".
WOW! just wow...
wow on Jan 13
OOOOH AAAAAH. Does this mean the Sony M2 cards will have a new speed & clock bandwidth in the SAME format as M2 or will we have to shell OUT for yet another proprietary/standard format?! Nothing clearly states this in this otherwise informative press release. MicroSD X is there so this was only bound to happen.
Now if ONLY SE can boost the stagnant 52kbps BT transfer speeds from their phones to PC's on a phone that supports BTv2.1+EDR capable of 2Mbps xfer speeds.
Prom1 on Jan 13
wow...can i use it for my phone,SE K810i? hope it can coz it really cool
oi on Jan 13
what will you think the price for that high of memory capacity?
it sure will be cost a lot.
I though SE will later using micro SD as SE had agreed with other mobile phone manufacturer using a universe standard memory card, that is micro SD.
JEN on Jan 13
be i be able to download my brain onto it????
abedlatif on Jan 13
I think it may cost the price of 2 Xperia phones.
anyhow good step towards high capacity storage...
60MB/S jus unbelievable..our PCs should be equipped 1st with latest h/w
K550W610user on Jan 14
wow...so i can have 400.000 songs in my mobile phone?amazing....hahah...
ricky on Jan 15
Whens it out?
MusthaveIT on Jan 16
sony have proved that even with success of micro sd card i still believe m2 was more path breaking and orignal san disk just followed sony i can,t wait to see m2 in all mobile phone in future
shashise on Jan 16
is FAKE.
Please provide the official link.
Malstrom on Jan 17
@ Malstom
What is fake. The announcement? http://www.sony.net/SonyInfo/News/Press/200901/09-0108E/index.html
laffen on Jan 17
if we add different song to 2 TB, the playlist will be repeat to first song in 3 years!!!
ricky on Jan 17
Ya Now that's what I'm talking about :)
i can back up my whole life on this baby :p
korbindallis on Jan 18
wow!!
REALLY2 COOL!!
I WANT TO USE IT ON MY W760!!
WOW!!
Love This Damn Cool!
syukri on Jan 19
When i was using memory card in GB,so it was not enough for my songs,pictures e.t.c.
And beside this i like this memoy too much.
LOVE U.
ImtiazAli on Jan 21
Oh great yet another Sony memory standard! why they cant just adopt SD is beyond me........ Oh of course Sony are the world leaders in changing storage medium it makes them rich well P off Sony I for one have had enough of being ripped off with your second rate product.
NitroFan on Jan 21
this damn thing is going to be expensive :(
jason on Jan 21
Sony is always gr8 and this is yet another great step from them, i appreciate it and those people saying it a fake plz replace ur mobile phone with SE
RajeevIndia on Jan 22
@JEN, no thats the next generation of storage media - some may be imbedded; that all manufacturers agreed to standardize on, still a few years away (around 2012). :(
@RajeevIndia, if SE keeps loosing sales and marketshare they won't be so great for long but looking like a Motorola with a poor network/service division that Sony is screwing them on (less expenditure in this partnership, and news of not allowing Playstation brand for SE :( .
@ricky, you're close but you need to remember that as our consumption for media grows so does the way we manipulate it. ei if Music tracks evolve like Will.I.Am proposed a few mths ago, then mp3/aac's will grow signifacantly in size for a 5min track - around 5MB+ more than current because we'll be able to select different mixes like a 12" and even grab new content from the artist regarding the recording of that track (where, how-instruments used, production location, video, location in the world-gps data imbedded). Now add this to video and you see the BIG picture why 4/8GB is hardly comfortable today & much cheaper than what 1GB was just 1.5yrs ago!
Prom1 on Jan 23
what?!!!!!!!!!!!!!!!!!!!!
fran on Jan 27
In the future I will have photos in raw format (pointless in a phone though), music in 320 kbps WMA format, TV shows and smaller clips, documents with a lot of images, games and backup from my computer.
The best thing of all. I will still have a few hundreds of GB left *cough cough*
McKinley on Jan 29
Its' amazing card. Have so much memory that everyone got huge storage......
AnilSahi on Feb 01
really?
tx on Feb 03
Bring on the HD Mobiles!
No reason to stop now!
RobMarsh on Feb 04
Wait til the Old 23TB microSD cards go public. They've been around since the late 40's.
HenryDeacon on Feb 05
are yoo all nuts??? 2TB on a k810???? or in any phone existin 2day??? if it wud work on the phone and you fill it up with songs you wud hear the FIRST song in 3 years from now cause the phone wud get slower than an amiga commodore!!! you guys are just crazy! that will be great 4 HD movies when theres a phone with HDMI connection... :)
zafnathpanea on Feb 07