Sony Ericsson goes with Gracenote for its New Walkman models W910,W960 and the K850 Cyber-shot

The new platform includes features such as search and discovery, song identification and playlisting, and is designed to allow the easy transfer of tunes between home music libraries, online music stores and mobile phones. Users can search for music by typing in an artist, song, album or lyrics, and can use the search listings to learn more about the song, purchase a ringtone or full track or share music with a friend.

The service also includes a recommendation engine. Gracenote said Sony Ericsson will embed the offering on all its music-enabled handsets starting with the new Walkman models W910, W960 and the K850 Cyber-shot.

This is just the latest effort on Sony Ericsson’s behalf in mobile music; the handset vendor has leveraged Sony’s Walkman brand to a large extent throughout its handset efforts.

Gracenote’s technology is used by online services including iTunes, Yahoo Music and Winamp. The company’s mobile partners include Samsung Electronics Co. Ltd. and Musiwave as well as carriers such as Japan’s KDDI and Korea’s KTF.

“Sony Ericsson is a the forefront of bringing groundbreaking handsets and services optimized for music, and Gracenote’s mobile music platform addresses the increased demand for the combined convenience of a mobile handset, online store and PC, and accelerates the potential of mobile music for both the consumer and the carriers through the integration of those three domains,” said Jim Hollingsworth, senior VP of sales and marketing for Gracenote. source:rcrnews

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