Sony Ericsson signs on Hrithik Roshan as brand ambassador 29 March 2007 by axxxr
Sony Ericsson announced Bollywood superstar Hrithik Roshan as the company's brand ambassador for India and SAARC countries. Sony Ericsson India General Manager Sudhin Mathur made the announcement in Mumbai. Hrithik will be endorsing all Sony Ericsson products and will be part of the company's marketing initiatives. The company aims to strengthen its commitment to the Indian market. Sony Ericsson has leveraged the platform of 'Entertainment' via several initiatives focused on Bollywood and sports. With this announcement, Sony Ericsson takes forward its association with Bollywood and entertainment in India.
Commenting on this special association with Hrithik Roshan, Sony Ericsson India General Manager Sudhin Mathur said, "India is a very exciting and high-growth market for Sony Ericsson. The company has witnessed this growth through launch of the most innovative products backed by a strong customer focus and exciting marketing campaigns that revolve around entertainment. With movies being the face of our society, Bollywood is one of the most effective routes to connect with the Indian audience, as it offers instant entertainment, instant identification, instant star power and strongly influences popular culture." "Superstar Hrithik Roshan was an obvious choice for us, as he is the perfect synonym for the Sony Ericsson brand values of performance, lifestyle and entertainment. Similar to Sony Ericsson, Hrithik Roshan connects with audiences at an individual and collective level and is aspirational and cool for the youth. Hrithik is energetic, stylish and selective, Mathur added.
Speaking on the occasion, Bollywood superstar Hrithik Roshan said, "I am honoured to be associated with Sony Ericsson - one of the most innovative and aspirational brands in the world. I personally love Sony Ericsson as the company has the coolest and most innovative phones, be it in music, camera phones or smartphones. No other company can offer a Walkman or Cyber-shot branded phone - one device that offers the more perfect technology combination - Ericsson's mobile telephony and Sony's Digital Entertainment expertise. From now on, I will be enjoying all my personal music on my Sony Ericsson Walkman Phone and taking personal photographs with the Cyber Shot phone" This deal has been facilitated by Carving Dreams Entertainment Private Limited,an entertainment marketing outfit. source:indiantelevision
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NICE!!!...
deepsme on Mar 29 2007
*SPEWS* EEEEEEEEEEEEEEEWWWWWWWWWWWWWW
Use a chick and a guy CHICK FOR MALES GUY FOR FEMALES AND HE IS DISGUSTING
Nick on Mar 30 2007
hritik is a gay :S
khaN on Mar 30 2007
cool....
he aint gay and disgusting BTW
R
Ranjith on Mar 30 2007
Sunjay Dutt or Aamir Khan would be best choice
Akram on Mar 30 2007
"I will be enjoying all my personal music on my Sony Ericsson Walkman Phone and taking personal photographs with the Cyber Shot phone"
so will he be carrying around a walkman AND a cybershot phone all the time??
looks like the brand ambassador doesn't know that SE don't offer both brandnames in 1 phone..
Ohh...yeah,he is sooo gay.
horny on Mar 30 2007
asians love him... nd hes in top best looking asians...
Anand on Mar 30 2007
He is just the perfect guy (not a gay) as a brand ambassador for SE... His personality and style matches with SE best and I can't think of anyone more suitable... Those who think amir or sanju or anyone else, plz be practical guys and don't think which actor u like would suit SE best...
Harry on Mar 30 2007
WTF? which idiot did this blaphemy let me say.. i hate this guy.... couldn't they get someone else? the good choice was abhishek, but let me see, he is already booked by moto and he is doing an awesome job. bloody idiots. SE as it is was selling fine. ppl will just stop buying because he is their brand ambassador. what a loser.
govigov on Mar 31 2007
Aishwarya Rai is much more better!!!!!
WhiteEye on Apr 01 2007
He is a good choice. HAs a gr brand value in India and also given hit movies in quick succession. Takes lot of efforts and acts also well. Abhishek is the worst actor , still papa's boy, his brand is mainly attached to that of BIG B.
Gr choice , good luck
Durgesh on Apr 01 2007
why is it that every time i criticise SE on this site my comments get censored. Yet some of the homophobic retoric mentioned bellow is still listed. Hmm i suspect a conflict of interest?
phoneyericsson on Apr 02 2007
He is one of the worst actor of the industry. Shahruk is the best choice.
Deepu on Apr 03 2007
hot but gay pitcure
Oma on Apr 10 2007
"Roshan" in Hindi means "Bright/Light up"
Lets see how this Roshan can make SE's sales bright.
Wishing him best!
Aamir00923336191919 on Apr 13 2007
he is the perfect one
ucche log ucchi pasnd
nikitajain on Apr 28 2007