Esato

Beckham kicks off MOTORAZR in Japan

2 January 2007 by axxxr




David Beckham joined Motorola in Tokyo today to formally kick off sales of Motorola's trend-setting MOTORAZR (M702iS) handset with DoCoMo in Japan.

Sporting the hot new device, the football icon popped up at ersatz appearances around Tokyo,Appearing with leading Japanese sportscaster Tomoaki Ogura on Best Moments in Sports 2006, Fuji-TV's highly rated year end sports program, Beckham showed the MOTORAZR in each of its three colors. In an exclusive announcement, the soccer icon also unveiled a one-of-a-kind customized “MOTORAZR tattoo keitei by David Beckham" that will be auctioned online or via MOTORAZR or other mobile phones at to raise money for UNICEF, in honor of Beckham’s role as UNICEF Goodwill Ambassador.

Beckham then hosted a MOTORAZR fashion show at the popular Roppongi Hills Arena, cutting through the backdrop with his MOTORAZR, introducing the device to the several thousand people assembled at the event with the help of J-Wave personality Sean K, and demonstrating why the MOTORAZR is the "must-have" DoCoMo handset. The program, which began with traditional Taiko drums, continued with Beckham treating the crowd to a free-kick demonstration onstage and climaxed with Beckham drawing the name of a random MOTORAZR owner in the crowd, calling the winner on her MOTORAZR, and bringing her onstage for a photo and gifts. Beckham concluded the event by kicking specially-branded black and silver MOTORAZR balls into a mosh-pit at center-stage filled with MOTORAZR owners.

MOTORAZR, available in Japan for only two weeks, is already the hottest selling mobile device in Japan, with the Hot pink, Neo black, and Cool silver handsets all topping the sales of DoCoMo's popular 7 series. Beckham finished the day with a spontaneous stop at a Motorola "touch-and-try" event in Shibuya, one of the world’s busiest and hippest shopping areas to thank all of the people who had already made MOTORAZR the mobile device champion in Japan.
"One of the great things about my job is that I get to travel all around the world, and wherever I go, you can be sure of one thing the people who are really stylish carry a MOTORAZR," Beckham told the crowd."The Japanese people are some of the most stylish in the world, and you've proven it by making MOTORAZR the number-one seller." www.motorola.com

 


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User comments:

dude i love tht man thts gonna be a HIT !!

ManoKhan on Jan 02 2007

I'm not much of a Motorola fan, but yeah that is cool and with someone like David Beckham lauching it, it's boud to do well.

Xugaa on Jan 02 2007

Omg...Come on! This phone has had it! Enough with the re-releases its a crap phone!!!!!!

Kwiksta on Jan 02 2007

One word: Crap.

Evilchap on Jan 02 2007

he's getting a whole lot of money for saying crap that even he doesn't grasp.seems like people are falling for it,cos the love it.big ups for that-only!-motorola...

sefan on Jan 02 2007

omg david beckham is so dreamy. that story is so romantic.

LLAMAFACE on Jan 03 2007

i wouldn't think the japanese would buy razrs since they have so much better phones than that crap lol. so weird.

michael on Jan 03 2007

tat phone is jus lik him. look nice n cool. but sux on e inside. e same old phone. the phone is so so gay n metro.

tummytickle on Jan 04 2007

What a shity phone...thay only release new "paintings" on it.....they had to do that 2 years ago...not in the new year 2007.

LOL on Jan 04 2007

This 'Phone' needs to be erased from history. What a piece of junk that's battery lasts the length of a phone call to you long lost Aunty.

JIBJIB on Jan 04 2007

Unbelieveable how they can string this design cassic out!

markyboy on Jan 04 2007

so handsome... beckham

dayz on Jan 05 2007

I can't believe anyone in Japan would buy this phone. The RAZR was already obsolete when it was first released over *2 years ago* in *America* (which is far behind the rest of the world in mobile phones, especially Japan).

Nothing succeeds like success, I guess.

DoctorMantis on Jan 05 2007

The RAZR is played out and not even that great of a phone. I had a V3i that I couldn't stand and sold it two weeks after I purchased it.

Nirodha on Jan 08 2007



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