Forum > General discussions > Other manufacturers > Haier P7 Pen phone

On 2004-10-19 22:57:05, JiggyJaggy wrote:
Are Haier not the GERMAN manufacturers...not chineese, as they also manufacture washing machines and fridges?

Haier was incorporated in 1984 only producing household refrigerators. Over the past 19 years, the company has witnessed significant prosperity and is now a transnational organization widely recognized in the world community. Haier currently manufactures a wide range of household electrical appliances, 15,100 varieties of items in 96 product lines, and exports products to more than 160 countries. In 2003, Haier’s global sales hit RMB80.6 billion and Haier brand topped all Chinese trademarks at a nationwide survey. On January 31, 2004, Haier was named one of the World's 100 Most Recognizable Brands in a global name brand list edited by the World Brand Laboratory, one of 5 world’s brand evaluation organizations. As the only Chinese brand on the list, Haier was ranked 95th after such household names as Coca-Cola, McDonald's and Nokia, which were the top three.

Haier’s international promotion framework encompasses global networks for design, production, distribution and after-sales services. Haier has established 18 design institutes, 10 industrial complexes, 22 overseas production factories and 58,800 sales agents worldwide. Haier’s current domestic market share for refrigerators, freezers, air-conditioners and washing machines is around 30%. Haier products are marketed in 12 out of 15 European chain supermarkets and 10 America’s. Haier design, production and sales facilities in the United States and some European countries are staffed by local employees. All Haier overseas factories are in operation. To implement its globalization strategy, Haier has established multilateral cooperation with many international rivals. On 8th January and 20th February, 2002, Haier signed agreements with Sanyo and SAMPO for win-win development and benefit utilizing joint investment and combined resources.

On March 4, 2002, Haier unveiled its American headquarters in the landmark neo-classical building, the former offices of the Greenwich Savings Bank, on Broadway, Manhattan, New York, an indication that Haier had moved into a new phase for globalization of product design, manufacture and sales and had a strong determination for long-term development in the United States. On August 20, 2003, Haier erected an electric billboard in the shopping district of Ginza, Tokyo, symbolizing that Haier's determination to reach Japanese marketplace.

Today, Haier is recognized worldwide. The latest Euromonitor statistics on company sales show that Haier is 4th among the global white goods manufacturers with the largest world market brand share for refrigerators. On the list of the most respected global companies 2002 issued by the Financial Times, Haier was placed 1st. CEO Zhang Ruimin was placed 26th on the list of the World’s 30 Most Respected Entrepreneurs issued by Finance Times on 7th December, 1999 and 6th among the Asia's 25 Most Powerful People in Business in Fortune publication August, 2004.

Facing the challenges brought by E-commerce and China’s accession to the WTO, Haier began a management restructuring program in 1998 backed by the efficient Haier Market-chain System and order process performance, focusing on improved information dissemination for contract performance, logistics, capital investment, after-sales services and inventory and operation cost reduction. Haier’s production and management system restructuring has enabled the company to diversify internal and external resources. Haier worldwide logistics, distribution and manufacturing facilities ensure customer satisfaction through their efficient operation. In 2002, Haier achieved successes in the sectors of home integration, telecommunications, software and financial services. In 2003, Haier was authorized by the central government to organize and supervise the preparation of 4 Chinese technical standards.

Haier’s management philosophy and corporate culture are admired and are the subject of research by overseas scholars. Haier’s achievements and experiences have been incorporated into the archives and used as MBA teaching material by Harvard University, the European Business College and Lausanne Management College.

The core of Haier’s development is “Creativity, Speed and SBU”. All Haier’s 30,000 employees strive to reach the target set forth in Haier’s SUB Program.

Haier’s short-term goal is to ascend world top 3 whitegoods manufacturers.