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Sony Xperia Rumors 2015 |
motvikt
Joined: Jun 03, 2009
Posts: > 500
PM |
I think we see the last years of Sony mobile now |
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hihihans
Joined: Mar 15, 2009
Posts: > 500
From: Netherlands
PM |
I don't like it but I'm afraid you're right 
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xperiazultra
Joined: Aug 20, 2014
Posts: 176
PM |
Stop being silly  . There are 7000 people working in Sony Mobile Division. They are not producing hardware so no blue collars involved in that number. Lowering costs is a good move. Focusing on high-end phones is another good move. HTC survived so will Sony. Japan and Europe alone would keep it profitable if they continue to reduce operating costs effectively. So no worries.  |
Xajel
Joined: Jun 18, 2004
Posts: > 500
From: Bahrain
PM |
If Sony will really close down, I prefer a merger with HTC instead
I'm still missing VAIO
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badassmam
Joined: Nov 07, 2007
Posts: > 500
PM |
I think Sony will be fine if they continue to cut costs. The Z3 lines was very well received and I see a lot of them on my way to and from work on the tube. Now they seem to have very competitive hardware so its a matter of changing the opinion of those Samsung users, take some of that share. My bro got an S5 from work which I really like because of the screen but it looks and feels cheap, its making me want to get a 5+ sized phone to replace my current Z1 Compact. HTC survived with such a small portfolio so Sony will manage to do so as well.
Selling Vaio is no big loss since they never bought anything remarkable to the PC market, there was very little in-house Sony tech there so you would basically pay for their design more than anything. TV is different because it is Sony tech so they have Bravia to push for the consumers. There are enough men is suits there to find a good strategy that will keep Sony going. My personal opinion would be to merge with Nokia and HTC to make the ultimate phone as well as making Windows phones because there is little in terms of choice there. |
xperiazultra
Joined: Aug 20, 2014
Posts: 176
PM |
This makes sense.
http://www.forbes.com/sites/e[....]-xperia-2015-android-strategy/
Release Z4, ultra, compact. Z4 tablet, compact tablet. Put on premium price tags. Lower your production rate. Make agreements with the big fashion brands for cases. Make appealing ads. There you go.These 5 products would dominate the premium android handset market. Sony is being considered as the Apple of android with the latest hype. It would be unwise not to use it. |
badassmam
Joined: Nov 07, 2007
Posts: > 500
PM |
^
I would keep the prices competitive, I'm seeing loads of Sony users on the train so I'm thinking that Sony will move up the sales rank by next quarter. |
Gitaroo
Joined: Aug 17, 2013
Posts: > 500
PM |
I think either high end or extremely low end market are the only 2 areas they should be focusing on if MS actually made money with the low end WP. |
McKinley
Joined: Feb 23, 2004
Posts: > 500
From: Sweden, USA Los Angeles CA
PM |
On 2015-01-28 16:01:35, xperiazultra wrote:
This makes sense.
http://www.forbes.com/sites/e[....]-xperia-2015-android-strategy/
Release Z4, ultra, compact. Z4 tablet, compact tablet. Put on premium price tags. Lower your production rate. Make agreements with the big fashion brands for cases. Make appealing ads. There you go.These 5 products would dominate the premium android handset market. Sony is being considered as the Apple of android with the latest hype. It would be unwise not to use it.
I wrote about Sony's brand recognition about a week ago and this pretty much confirms what I thought about Sony as a brand with their products.
I just hope they appear more often in America and they can get their shit together when it comes to software and hardware issues.
 GH688, T28, T39 and T68 Nokia 6110, 8110, 8850, 6230, N82 Moto V525 and RAZR V3 Samsung T100, S300 and E700  T68, T610, Z600, T630, K700, S700, V800, K750, S600, M600, S500, P1i, K850, X1 X10, Vivaz |
DACHA
Joined: May 17, 2011
Posts: > 500
PM |
Qualcomm cuts outlook after new chip skipped by big customer
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chunkybeats
Joined: Dec 08, 2005
Posts: 496
From: New Zealand
PM |
I just hope Sony are still with us this time next year |
moogoo
Joined: Oct 25, 2002
Posts: > 500
From: NYC
PM, WWW
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If there is no Sony in the mobile or TV market.. i'd literally mourn.
moogoo
Nokia 5160 -> Nokia 8260 -> SE T68i -> SE K700i -> SE Z710 -> SE Xperia X10a -> Sony Xperia S -> Sony Xperia Z1 -> Sony Xperia XZ -> Sony Xperia XZ Premium -> Sony Xperia 1ii
Website: https://www.mikedoesitall.com |
pmugghc
Joined: Jan 08, 2011
Posts: 208
PM |
So far the top manufacturers have been pretty much in the same league in terms of performance (except Samsung's laggy Touch Wiz), since they all used the same SoC more or less. Samsung has been in a downward trend in terms of market share, but I think this year could prove to be very different: If (as the rumors say) SGS6 will use the Exynos 7420 and the others the 810 (which seems to throttle down easily), then we'd have a second tier of the top phones from LG, Sony and HTC, plus the Chinese brands). The 14nm Exynos 7420 seem to be quite a bit stronger than the 20nm 810 in benchmarks. If Samsung is slimming down Touch-wiz as has been rumored, then it could become quite a bit of a gap between SGS6 and LG G4, Xperia Z4, HTC M9 etc.
http://browser.primatelabs.co[....]mpare/1708087?baseline=1780313 |
supercoolman
Joined: Jun 04, 2013
Posts: > 500
PM |
some companies retreated from this market too early? |
Xajel
Joined: Jun 18, 2004
Posts: > 500
From: Bahrain
PM |
So, If Sony will continue with smartphones ( as I hope )... then they have to have another partner for SoC...
I didn't wanted to say that as I hate fragmentations, not to mention the more R&D and costs behind having more work in software side, which Sony is already lacking resources to handle what they have already...
But the situation with Qualcomm isn't the first, even Qualcomm depends mostly in TSMC which is the reason of this problems mainly, And if the roadmap leaked is correct, then Qualcomm will move towards Samsung/GF joint for the next step ( 14nm )
What else Sony have as SoC source ?
The major SoC makers are
Qualcomm
Samsung
MediaTek
NVIDIA
Intel
for me, I would skip both Intel and NVIDIA duo to various reasons... limiting the choice to Qualcomm, Samsung & MediaTek
The MediaTek offering are interesting indeed, and Samsung newest chips are very good thought I have some complaints about them...
Seeing Sony already have some experience with MediaTek in the low/midrange before... I think they might put it even before Samsung's.. but the reputation of Samsung Exynos is more solid also... not to mention MediaTek still rely on other manufacturers to build their SoC, I don't know who...
Personally I prefer Qualcomm, but in some situations like this, there must be plan B
So what you guys think is the better choice... I'm not saying now a chip for Z4 which is impossible, I'm saying Sony should have a backup plan in case the 810 problems repeated again...
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Posted: 2015-01-28 08:05
GH688, T28, T39 and T68
T68, T610, Z600, T630, K700, S700, V800, K750, S600, M600, S500, P1i, K850, X1 X10, Vivaz
