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Author HTC Q1 2012 results reveal 70 percent plunge in profit
tranced
LG Nexus 4
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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Posted: 2012-04-06 16:04
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HTC’s Q1 2012 unaudited results are in and they don’t make pleasant reading. The company has revealed that its profits have slumped a massive 70 percent year-over-year on revenues down 35 percent. The result continues a downward trend that started in the second half of 2011 as the once leading Android smartphone vendor bled sales, largely due to the popularity of Samsung’s 2011 Galaxy line-up.

HTC’s Q4 2011 nosedived by 25 percent and marked the first time the company had recorded negative growth in the previous two years. At the time analysts suggested that its product line had become overly complex and needed to be rationalized. It also did not have a substantive answer to Samsung’s Galaxy S II model, which has led to Samsung recording record profits. Worse, as the company tried to trim the prices of its models to remain competitive without a ‘halo’ phone to go head-to-head with the Samsung Galaxy S II, the drop in its profit margins significantly outstripped its drop in revenue for the most recent quarter.

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laffen
Sony Xperia Z5 Compact
Joined: Aug 07, 2001
Posts: > 500
From: Oslo, Norway
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Posted: 2012-04-06 18:46
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I expect the new One series to be the most popular devices ever for HTC, so this might very well change now in Q2. In my opinion, Samsung has an even more complex product line, but they are doing just fine.
goldenface
Sony Xperia Z3 Compact
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Posted: 2012-04-07 13:58
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I too think the One might just turn things around for them.
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