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Forum > Sony Ericsson / Sony > General > Sony Ericsson Q4 ' 11 loss

Author Sony Ericsson Q4 ' 11 loss
randomuser
Apple iPhone 5S
Joined: Sep 13, 2011
Posts: > 500
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Posted: 2012-01-19 09:35
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http://online.wsj.com/article[....]4301404577170110585689828.html

OMG this was unexpected

247 Million Euro loss in Q4 2011. Full Year 2011 loss 243 million Euro

9 million handsets shipped. Down 20% from last year and 5% from Q3.
[ This Message was edited by: randomuser on 2012-01-19 08:57 ]
mediar
Xperia Neo Black
Joined: May 05, 2008
Posts: > 500
From: Varna, Bulgaria
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Posted: 2012-01-19 13:20
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The best mobile phone brand died with Sony Ericsson's death. Shame on you Sony for killing it! And, of course, for ruining the Xperia brand...
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Sony Xperia Z1
Joined: Jan 12, 2007
Posts: > 500
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Posted: 2012-01-19 14:05
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That's what happens when 1) SE underestimates the complexity of the market standards ie. -they market their cameras as god sent but still fall miles behind the age old N8 and losing people's trust. Again. 2) They place too much emphasis on things that don't really sell- DESIGN and forgot to compete technologically. 3) Bad luck.

Now Sony is trying to emulate Apple because they think non-expandable 32gb internal memory sells. Good luck to them
Ericsson EH97, GA628, GF768, A2618s, T29s Sony Ericsson T68i, S700i, P990i, Z558i, W902, W995, X10, Arc S
*Xperia V*White*Black MW600*Sandisk Mobile Ultra 64GB microSDXC*
Bonovox
LG G4
Joined: Apr 13, 2008
Posts: > 500
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Posted: 2012-01-19 15:01
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Indeed. I feel sad but SE or Sony now I really still don't think they will catch up again. Yes their new handsets have better specs but I still don't see them catching up. Lets just hope there is no more handset cracking issues. I still think their reputation is damaged from its past. Sleep well Ericsson
Phone?? What phone??
goldenface
Sony Xperia Z3 Compact
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Posted: 2012-01-19 23:48
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Ouch! So I guess we should be asking ourselves whether the partnership was a success or not?
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