| Author |
Nokia and Microsoft sign strategic tie-up |
masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
PM |
via the Guardian
Nokia chief Stephen Elop says mobile phone company will use Windows Mobile 7 as its primary smartphone platform
Embattled mobile phone firm Nokia has signed up to a "broad strategic partnership" with Microsoft in an effort to rebuild its fortunes.
Stephen Elop, Nokia's recently appointed chief executive, said Nokia will use Windows Mobile 7 as its primary smartphone platform. Elop has also shaken up the senior management team, having warned staff this week that the company was standing on a "burning platform".
|
|
|
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
PM |
"....will use Windows Mobile 7 as its primary smartphone platform"
Interesting development, although no altogether surprising. I don't think Android was ever going to become a partner.
So Symbian has been relegated - at last. They will be able to at least compete at the high end again with WM7.
|
tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
PM |
Finally they decided to go against their own proud. Can't imagine how this would be. But all I can say is that I see WP7 phones with decent cameras.
|
Tsepz_GP
Joined: Dec 27, 2006
Posts: > 500
From: Johannesburg, South Africa
PM |
Im not sure how i feel about this, wish they had taken Android, but hey, let's see how this unfolds, atleast the rather archaic Symbian is no longer their primary OS.
Phone: iPhone 15 Pro Max Black Ti 512GB
Tablet: iPad Pro 11ā€¯ 2020 Space Gray 256GB
Watch: Series 3 Nike Edition Space Gray
Droid: Huawei Mate 40 Pro 256GB |
julias
Joined: Jan 07, 2009
Posts: > 500
PM |
Don't think partnering with MS for WM 7 is such a wise move only Android could have changed their fortunes so they may regret this decision.
|
masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
PM |
Noka press release
GLOBAL – Today in London, our two companies announced plans for a broad strategic partnership that combines the respective strengths of our companies and builds a new global mobile ecosystem. The partnership increases our scale, which will result in significant benefits for consumers, developers, mobile operators and businesses around the world. We both are incredibly excited about the journey we are on together.
While the specific details of the deal are being worked out, here’s a quick summary of what we are working towards:
• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
We each bring incredible assets to the table. Nokia’s history of innovation in the hardware space, global hardware scale, strong history of intellectual property creation and navigation assets are second to none. Microsoft is a leader in software and services; the company’s incredible expertise in platform creation forms the opportunity for its billions of customers and millions of partners to get more out of their devices.
Together, we have some of the world’s most admired brands, including Windows, Office, Bing, Xbox Live, NAVTEQ and Nokia. We also have a shared understanding of what it takes to build and sustain a mobile ecosystem, which includes the entire experience from the device to the software to the applications, services and the marketplace.
Today, the battle is moving from one of mobile devices to one of mobile ecosystems, and our strengths here are complementary. Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates. This is what we are creating; this is our vision; this is the work we are driving from this day forward.
There are other mobile ecosystems. We will disrupt them.
There will be challenges. We will overcome them.
Success requires speed. We will be swift.
Together, we see the opportunity, and we have the will, the resources and the drive to succeed.
|
bart
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
PM, WWW
|
Nokia will work for microsoft and destory their selves.
Nokia as a company will be split up in the end and sold off to the wolves.
They should've focues on Symbian and Meego
Their R&D should've been restructerd and they should've invested more.
A good device will sell its self
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
PM |
I think Android + Nokia isn't healthy for the consumer, however, times are changing and there is a new world order so they have been forced to make a hard but brave decision to hook up with Microsoft.
I'd rather have this as apowerful alternative to Android to consider should I wish for one.
@bart
They have already invested over a $1BN in R&D and came up with nothing to compete.
[ This Message was edited by: goldenface on 2011-02-11 17:38 ] |
emuneee
Joined: Feb 09, 2010
Posts: 87
PM |
Big picture: by partnering with Microsoft, Nokia immediately has access to a very broad ecosystem. Symbian whether you want to believe it or not, is an antiquated product that can't compete at the high end. With Android and Meego, there is still the issue of building a cohesive software ecosystem, which do not exist on Android (fragmented) and Meego. Windows Phone 7 was their best option without having to do it all themselves. The ecosystem is what Elop is focusing on.
|
bart
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
PM, WWW
|
Investing money is only good when you focus on the right things.
They should've implented UIQ instead of building their own touchbased symbian OS on top of an none touchscreen OS.
Its like what Ericsson did years ago, invest alot, make alot of prototypes but launch nothing or only "basic" phones.
SE has done the same with the P5i and other prototypes that were never lauched but loved by many.
All i can do i hope that not many jobs will be lost
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA |
etaab
Joined: Jan 23, 2004
Posts: > 500
From: UK - South Yorkshire
PM |
I agree with bart. Its sad to think that such Nokia services such as Ovi store, Ovi Music and Ovi maps will all be swallowed up by Microsoft. So much for free navigation for life, huh !?
IMO Nokia would have been better off sticking to their guns and investing much heavier a year or two ago or..
On 2011-02-11 11:58:09, Tsepz_GP wrote:
Im not sure how i feel about this, wish they had taken Android
agreed, opting for Android. Android is a much more advanced OS than WP7 is and can offer much more of what people like me who actually like Symbian are used to. It wouldnt be much of a change.
To me, WP7 is a very basic OS, like something id see on a toy computer in Toys-R-Us !
[ This Message was edited by: etaab on 2011-02-11 21:55 ] Check me out on Instagram ! search for etaab ! |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
PM |
WM has an image problem imo because its still seen as a business orientated option to many.
Nokia could help WM be seen as a viable and attractive alternative to both Android and and iOS. I applaud Nokia for choosing to adapt because it is a very powerful, strategic decision that they have made and they have lots to compliment each other.
|
hihihans
Joined: Mar 15, 2009
Posts: > 500
From: Netherlands
PM |
I think I understand this stratragic decision. A lot of people would think  woo i've got windows on my phone. Yes, there still are millions of people that only look at phones when it's time for a new contract.
|
masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
PM |
Engadget is showing off some concept Nokia Windows Mobile 7 phones
|
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
PM |
I really am looking forward to what becomes of their collaboration. WP7 but sexy...
|
|
|
Posted: 2011-02-11 10:34
jay0726 | 
