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Sony Ericsson summarizes Q2 financially |
adnansanni
Joined: Dec 07, 2006
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From: Bangladesh
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According to GSMarena.com:
Last night was a restless one for a lot of accountants. Just as planned, today Sony Ericsson announced their Q2 financial results. The times are getting tougher and tougher for them it seems, the number of units shipped fell 5% compared to the previous quarter (and they weren't spectacular then, too).
The good news is, the Average Selling Price went from 120 euro to 122 driven by a "more favourable product mix", which resulted in 4% higher gross margin. This wasn't enough though - the net loss was 213 million euro (the fact that this is better than the loss of 293 million the previous quarter is hardly any consolation). The reason for this, according to Sony Ericsson lays in the challenging market conditions, with Latin America being singled out as particularly tough.
Sony Ericsson are trying to handle the situation, their programs for reducing expenses are on track and the restructuring charges related to those programs are within the expected bounds. Part of those cost reduction programs included reducing the global workforce by 2,350 workers.
The new portfolio - with the Satio, Aino and Yari at the front - are expected to help with Sony Ericsson's performance, especially with their revamped PlayNow arena, which will be expanded with app store functionality alongside the music and movie distribution.
By Sony Ericsson's estimates, their market share is slightly more than 5 percent. The company admits that they need to turn things around and grow financially if they are to retain their Tier one manufacturer status.
Also Nokia Q2 financial report is out, shows improvement over Q1
Nokia have just announced their Q2 financial report. The numbers are showing sings of recovering from the shock of the recession - their operating profit went up by almost 51% and their estimated market share increased a percent to 38%. The total number of phones they shipped was just over 103.2 million, a healthy improvement over the 93.2 million the previous quarter.
Reading through the report shows that things are improving since the begging of the year but they are still not as good as they used to be. Net sales for the quarter rose 7% from last quarter's 9.28 billion, but are 24.6% lower than those for the same period last year. Operating profit has also shrunk by 71% from the same quarter the previous year, but compared to Q1's 90% it's not as abysmal.
The Nokia 5800 XpressMusic continues to steam ahead with 3.7 million units sold for the quarter (adding up to 6.8 million total sales since last November) - more than a million handsets monthly. N-series and E-series phones also sold a million units morethan in Q1.
Geographically, sales for the quarter went up by about a third in the Middle East and Africa, as well as Latin America compared to Q1. The other regions saw a more moderate increase of between 4 and 7 percent, the only exception being North America, where Nokia sales were down by 5.9% .
The Average Selling Price went down to 62 euro from the 65 euro from the previous quarter, which Nokia explain with increased production of lower-end phones. In an attempt to counteract this, they've began shipping their flagship smartphone the Nokia N97, their flagship imaging phone - the N86 8MP, and finally, their flagship email-oriented phone - the E75. In other words - Nokia is gearing up retake some turf at the high end, too.
They also mentioned in passing collaboration with Intel for a device based on "Intel architecture", which they say will combine computing performance and high-bandwidth mobile communication resulting in a "PC-like Internet experiences across a new class of services". We just hope there won't be a new term for the device - netbook, MIP, UMPC - it's confusing enough. At any rate, Intel and Nokia both have strong commitments to Linux (Moblin and Maemo) so a Linux tablet is a good guess at what might come out of this partnership.
[ This Message was edited by: adnansanni on 2009-07-16 17:20 ] |
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mario2004
Joined: Sep 16, 2006
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From: South Africa
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Nokia up SE down 
'Better govern our selfs the wrong way, then be governed by 'others' the right way.'
- Robert Mugabe - Freedom fighter comarade, peoples hero and President of Zimbabwe. |
Tsepz_GP
Joined: Dec 27, 2006
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From: Johannesburg, South Africa
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Eeeish, unlucky SE. . . . .
Nice one NOKIA  I also read that NOKIA have gone back UP to 41% in the smartphone segment sssweeet.
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se_dude
Joined: Nov 07, 2007
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Nokia's profits are down 66% too. It means the lower segment of the market fared much better than the top tier models. SE lost ground there. |
mario2004
Joined: Sep 16, 2006
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From: South Africa
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Yeah, they are down to the last year bumper figure, however they are up on the previous quarter. What I find surprising is how quickly SE imploded ! On their own account SE has just over 5% of the global market. On my account, they should wait for all the parties to come to the table. They might get a nasty surprise Certainly Apple will give them a run for their money. Once you drop below 5%, you are a nobody On the other hand, Nokia did not manage to get back up to 40%. And that's good for competition. Samsung is my trump card though.
'Better govern our selfs the wrong way, then be governed by 'others' the right way.'
- Robert Mugabe - Freedom fighter comarade, peoples hero and President of Zimbabwe. |
Bonovox
Joined: Apr 13, 2008
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Apparently Samsung are already shifting millions of their touch screen budget phone The Tocco Lite. And they believe they will shift ten million by the end of the year.
Phone?? What phone?? |
MrMojo1
Joined: Jul 24, 2008
Posts: 71
From: N. America
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SE improved somewhat financially over the prior quarter but really not by much and still losing market share.
Nokia and Samsung are still the market leaders!!
SE does have "good" phones but, as many past news reports state, it's aiming for the high-end phone market, which means that their phones tend to be pricey! Price does Not relate to good quality, though!
The company also tends NOT to listen to what consumers want, like better quality cameras (high mg pixels don't equal a better phone, ask a photographer!) or put in 3.5mm ports for the media player, so it's also regarded as an Arrogant company!
Let's hope SE improves itself! It needs to if it wants to survive!
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domipost
Joined: Mar 18, 2007
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From: Leiden, Netherlands
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 Pretty sad. I hope they will recover later this year, else they may be down by summer 2010.
As for Nokia, that bastards have enough profits already  |
Bonovox
Joined: Apr 13, 2008
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I think the problem here is Nokia and Samsung know what the public want and do it mass market. Sony Ericsson surely if they concentrate on mostly smartphones i dont think thats going to improve their sales at all. Wrong move imo.
Phone?? What phone?? |
djin
Joined: Jun 13, 2007
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If SE concentrates on smartphones, not just for high end but even of mid, then they should be doing alot better. Nokia's biggest markets are middle east,asia/india. And they want smartphones, symbian specifically.
Xperia T + N 96 R.I.P Desire  |
jj03
Joined: Oct 29, 2002
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se should focus more on mid range phones, not just high end like satio. Never put all ur eggs in one basket. At the moment, i'm using a omnia hd, the first time ive ever felt compelled to leave nokia for samsung...and i have to say, i'm loving it..i waited, and waited for se or nokia to give a worthwhile handset to upgrade to, from my 8gig n95/n82..nothing. Despite its bugs, on the strength of the i8910, i'll be sticking with samsung for a long time to come. Happy days. |
MWEB
Joined: Feb 13, 2005
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From: somewhere nicer than you
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Lack of TS devices is killing SE, will Saito stop the rot ?
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jj03
Joined: Oct 29, 2002
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depends on price most importantly..for the fact remains, as good as it may turn out, and it has potential, if they overprice it. . That could spell trouble. I hope it sells shitloads myself, and helps se through these troubled times. |
KU
Joined: Jan 29, 2009
Posts: 207
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SE need to get in touch screens globalisation like Nokia with the N97 5800 and the next 5530 if they really want to survive
and it's quite easy just supposed to make a feature less versions of flagships models  |
Bonovox
Joined: Apr 13, 2008
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Well people generally want reliability and thats what companies like Samsung offer. Reliability for the general consumer is essential. And to my delight my Samsung Pixon is very reliable and also my 2nd phone the new Nokia 6303 is really reliable and speedy too no crashes or restarts at all. Sony Ericsson much as i love em their reliability is not as good as even Nokia imo. Sorry for going off topic but i believe this is one major factor as to why Sony Ericsson are now 5th and not 2nd.
Phone?? What phone?? |
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Posted: 2009-07-16 18:18
