Forum > General discussions > Other manufacturers > Nokia Simplifies Mobile Advertising with Launch of Nokia Advertising Alliance

New Topic Post Reply Add to Bookmarks Posts: New posts 24 hours Hot Top 20 Account: Inbox / PM Login Register   Help Search Author Nokia Simplifies Mobile Advertising with Launch of Nokia Advertising Alliance tranced Joined: Jan 19, 2006 Posts: > 500 From: Santo Domingo, wonDeRland PM Posted: 2008-06-11 16:53 June 11, 2008 Nokia today announced the launch of the Nokia Advertising Alliance, which will simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement. Now brands can work with Nokia to combine the reach of mobile advertising on the Nokia Media Network with the latest mobile technologies for more effective campaigns. "Mobile is maturing into an effective advertising medium, however, the fragmentation of certain technologies makes it hard for some programs to scale," said Brian Bos, Senior Vice President, Convergence Director at MindShare-Team Detroit. "We applaud Nokia's efforts to streamline this evolving market and make it easier to manage our clients' mobile advertising investment." S O U R C E I jay0726 | (+3, 0) | Clara, Evita, Mimmi & Victoria | My Pics | Do your job! Access the forum with a mobile phone via esato.mobi New Topic Reply