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Usher to guide Sony Ericsson’s music marketing push |
jcwhite_uk
Joined: Feb 18, 2004
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From: Dorset, UK Phone:Xperia Z1
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Sony Ericsson has stepped up its music marketing campaign by signing five-times Grammy award winning artist Usher to promote two of its new Walkman handsets.
The marketing push, to be rolled out from June onwards, will span over 20 European countries and includes sponsorship rights for Usher’s full European tour later in the year. The singer will also be charged with publicising the W350 and W980 MP3 player handsets.
The move represents a further advance in Sony Ericsson’s focus on music, after the manufacturer recently announced it is in the process of expanding its PlayNow service.
John Bernard, Sony Ericsson Music Marketing Manager, said: ‘Working with an artist such as Usher is an ideal fit for us. Here we are at the start of an electrifying launch campaign, poised to deliver a totally 360 degree experience for all consumers and Usher fans alike, it’s truly an exciting prospect.’
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Checkout my photos at My Website"Duct tape is like the force. It has a light side, a dark side, and it holds the world together." |
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QVGA
Joined: May 23, 2006
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From: Pakistan
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Usher? 
well i hope it turns out good |
pkimshk
Joined: Mar 29, 2005
Posts: 90
From: USA
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cool..
why not R. kelly
i wanna piss on you... lol
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gola
Joined: Jul 17, 2007
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From: South Africa
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GO SE GO! ! !
"Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
NightBlade
Joined: Jul 29, 2007
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From: Nessebar, Bulgaria
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Usher? Come on, it might have been a good move 3 years ago. |
Lunion
Joined: Jul 14, 2007
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From: East Coast, UK
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Tell the 15,000 people who loved his performance at BBC Radio 1 Big Weekend that it's not a good move.
He has a MASSIVE fan base.
Thats what  would of made the decision on.
[ This Message was edited by: Lunion on 2008-05-15 22:09 ] |
nettl
Joined: Oct 17, 2006
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That hasbeen? Didn't even know he's still in the biz. |
Supa_Fly
Joined: Apr 16, 2002
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From: Toronto, Ontario
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You fools in europe only have craig david to compare. All hip top ten hits couldn't compare to usher's 1st album. You also haven't heard what he's been doing with colaborations either. He's 2 platinum artist! |
Mige
Joined: Aug 31, 2007
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f*** craig david...
[addsig] |
l33tgod
Joined: Apr 30, 2008
Posts: 26
From: California, USA
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People who diss Usher are tone death. You really have the worst taste in music if you don't like the songs that Usher sings. |
>500
Joined: Jan 24, 2006
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i cannot stand Usher nor that genre of music..... but hey, thats just my preference.....
we'll see this move helps sales.
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shanespencer
Joined: Aug 29, 2005
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"Hello Manchester!"
Edit: Found link
http://news.bbc.co.uk/1/hi/entertainment/7394709.stm
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[ This Message was edited by: shanespencer on 2008-05-16 02:46 ] |
dancingfate
Joined: Sep 25, 2004
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From: Jakarta, Indonesia
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Usher's latest single -- Love In This Club -- now #5 in Billboard Hot 100 and previously gained #1 in thic chart before overtaken by Leona Lewis.
His previously albums such as Confession or My Way also tops the chart in US.
IMHO Usher is more popular than Craig David, world wide.
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Lunion
Joined: Jul 14, 2007
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From: East Coast, UK
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Why wouldn't a company sign someone who's albums make multi-platinum status worldwide?
At the end of the day, it's business.
If you live in a glass house, don't be chuckin stuff about. |
Supa_Fly
Joined: Apr 16, 2002
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From: Toronto, Ontario
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On 2008-05-16 00:52:23, Prom1 wrote:
You fools in europe only have craig david to compare. All hip top ten hits couldn't compare to usher's 1st album. You also haven't heard what he's been doing with colaborations either. He's 2 platinum artist!
I think I was misunderstood. I was refering to Usher as being "a platinum artist".
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Posted: 2008-05-15 21:28
K750|Z500|Z520|K700|K790i|K850i, :Ericsson: T18z|T28World|T36m x3|T68m (Ericsson, not the rebranded 
