Forum > Sony Ericsson / Sony > General > Sign the Petition to bring back the PLAY button

To: Sony Ericsson
We the undersigned, ask Sony Ericsson to consider the following:

That the "Play" button as existed on the K750, W800, K800 et al, be reinstated on all future SE handsets. The play button provides an important ability to start and stop music without having to unlock the phone or look at the phone to do so.

The play button is an important ergonomic feature of Music Phones that is one of the advantages of SE over many other brands of music playing phones. The lack of the play button on recent Walkman phone models is one of the most missed features by Sony Ericsson end users, and it's removal will leave many current Sony Ericsson users in a position to consider other brand music phones, since the "Play" button (and the ability to start music without unlocking the handset) was the strongest identifying feature of the Sony Ericsson music playing phones next to the Walkman branding.

Without it, there is less to differentiate the Sony Ericsson music phones from other brand music phones. In and off itself, the Walkman branding is not enough to retain customer loyalty. The product itself must seek to retain features that differentiate it from other music phones, and the Play button is one of those features.

Sincerely,

The Undersigned